Bluebird Theater
Bluebird Theater is a historic 500-capacity concert and special event venue in Denver, Colorado, built in 1913 and operated by AEG Presents. It serves concert-goers and private event renters through ticketed shows, venue rentals, and livestream broadcasts.
- Company typePrivate
- Founded1913
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bluebird Theater does
Bluebird Theater is a historic 500-capacity live music and special event venue located at 3317 East Colfax Avenue in Denver, Colorado, originally built in 1913 as a vaudeville theater and later converted to a movie theater in the 1960s before becoming an exclusive concert and event venue. The venue features a three-tier layout with a balcony, professional-grade staging, lighting, and sound systems optimized for live concerts, and is named one of the Best Clubs in America by Rolling Stone magazine. It is operated by AEG Presents as part of the company's Rocky Mountains portfolio, alongside sister venues Gothic Theatre, Ogden Theatre, Mission Ballroom, and Fiddler's Green Amphitheatre.
The business generates revenue through three primary streams: ticket sales for concerts and live events (processed exclusively online through AXS.com and at the venue box office with a $2.50 per-ticket box office fee), venue rentals for private events, corporate functions, filming, and hybrid/virtual meetings (a dedicated Special Events sales function is in place), and cashless concessions. The venue supports a secondary product line in livestream broadcasts and virtual event production, extending audience reach beyond the 500-seat physical capacity. Tickets are also distributed through partner-venue box offices at Mission Ballroom and Ogden Theatre, creating cross-promotional distribution.
Customer segments are split between individual concert-goers seeking intimate live music experiences in a historic setting and event organizers (corporate and private) seeking a distinctive filming and event venue with broadcast capabilities. Marketing is conducted through a multi-channel digital presence spanning nine social platforms, email newsletters, SMS opt-in programs, and a website calendar with AXS.com ticketing integration. The firm operates with 1-10 employees and is a privately held, non-listed asset within AEG Presents' portfolio.
Bluebird Theater firmographics
Firmographics- Name
- Bluebird Theater
- Legal name
- Bluebird Theater
- Website
- https://bluebirdtheater.net
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluebird Theater is a historic 500-capacity concert and special event venue in Denver, Colorado, built in 1913 and operated by AEG Presents. It serves concert-goers and private event renters through ticketed shows, venue rentals, and livestream broadcasts.
- Ownership category
- akta.pro rank
Bluebird Theater industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
- akta.pro secondary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
Keywords
Where Bluebird Theater is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluebird Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: The primary revenue stream comes from ticket sales for concerts and live events. Tickets are sold through AXS.com, the venue box office, and partner venue box offices. A $2.50 box office fee applies to in-person purchases.
- Venue Rentals: The theater generates additional revenue by renting its space for private events, corporate functions, filming, and hybrid meetings. The 500-capacity historic venue offers an intimate setting with vintage aesthetics.
- Concessions: Venue concessions are cashless and generate revenue through food and beverage sales during events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | In-Person Box Office Purchase |
| Transaction based/ take rate | Pay-as-you-go | Quick Pass Entry |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bluebird Theater product offering
Product offeringCore offering
Bluebird Theater is a 500-capacity historic concert and event venue in Denver, Colorado, originally built in 1913 as a vaudeville theater. It hosts live music performances and concerts with varying age policies, and also rents its space for private events, corporate functions, filming, virtual events, hybrid meetings, and livestream broadcasts. Ticket sales are facilitated through AXS.com and the venue's box office, with professional staging, lighting, and sound systems supporting the live entertainment programming.
Product overview
Bluebird Theater is a single-venue concert and event space operated by AEG Presents Rocky Mountains. The core offering is the historic 500-capacity concert venue hosting live music performances with various age policies (All Ages, 16+, 18+, 21+). An ancillary offering is the venue rental program for private events, filming, virtual events, and livestream broadcasts. Ticket sales are facilitated through AXS.com and the venue's box office.
Differentiator
Problem solved
Functional benefit
Products and services
- Bluebird Theater Live Concert Venue A 500-person capacity historic concert and special event venue in Denver, Colorado, originally built as a vaudeville theater in 1913. Features three tiers with a balcony, exceptional sound and lighting, and is recognized as one of Rolling Stone's Best Clubs in America. Hosts live music performances with varying age policies (All Ages, 16+, 18+, 21+).
- Venue Rentals Private event rental service offering the Bluebird Theater for corporate events, private parties, and special occasions. Includes staging, lighting, and sound systems, with capabilities for filming, virtual events, hybrid meetings, and livestream broadcasts.
Companies that use Bluebird Theater
Customer profileSegments2 records
Ideal customer profiles2 records
Bluebird Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bluebird Theater partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AEG PresentscoreAEG Presents is the parent company and operator of the Bluebird Theater. The venue is part of the AEG Presents Rocky Mountains portfolio, which includes partner venues Gothic Theatre, Ogden Theatre, Mission Ballroom, and Fiddler's Green Amphitheatre.
- Gothic TheatreminorPartner venue under the AEG Presents umbrella. Listed as a partner venue on bluebirdtheater.net for cross-promotional and ticket sales purposes.
- Ogden TheatreminorPartner venue under AEG Presents that serves as a secondary box office location for Bluebird Theater ticket purchases (Saturdays 10am-4pm).
- Mission BallroomminorPartner venue under AEG Presents that serves as a secondary box office location for Bluebird Theater ticket purchases (Tuesday-Friday 12pm-6pm, Saturday 10am-6pm).
- Fiddler's Green AmphitheatreminorPartner venue under the AEG Presents umbrella. Listed as a partner venue on bluebirdtheater.net for cross-promotional purposes.
- AXS.comcorePrimary online ticketing platform for Bluebird Theater events. All ticket sales, including presales and first day on sales, are processed through AXS.com.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bluebird Theater competitors and assessment
Company assessmentDirect peers
- Ogden Theatre: Another AEG Presents Rocky Mountains venue in Denver with comparable historic concert-club positioning; offers in-person ticket sales for Bluebird, signaling overlapping customer base and programming model.
- Music Hall of Williamsburg: ~650-capacity Brooklyn venue under Bowery Presents with tiered layout and similar indie/established-artist programming focus to Bluebird.
- 9:30 Club: Iconic ~1,200-capacity Washington D.C. concert club with a tiered standing-room layout and storied brand analogous to Bluebird's historic-vaudeville positioning.
- Gothic Theatre: Sister venue under AEG Presents Rocky Mountains; similarly sized historic Denver concert venue serving the same concert-goer and event-rental customer segments as Bluebird.
- The Troubadour: Historic ~500-capacity club venue in Los Angeles with a similarly storied concert-club heritage and intimate tiered layout, paralleling Bluebird's positioning as a prestige intimate-music room.
- Bowery Ballroom: ~575-capacity Manhattan concert venue widely regarded as a top-tier intimate room; comparable in scale, programming model, and prestige positioning to Bluebird.
Broad incumbents
- Mission Ballroom: Sister AEG Presents venue in Denver operating at much larger capacity (~3,950); competes for the same Denver touring circuit but at a different scale, providing AEG ecosystem cross-promotion that benefits Bluebird as well.
- The Fillmore (Live Nation): Historic Fillmore-branded venues (~1,150–1,900 cap) operated at scale across multiple U.S. cities; broader incumbent with overlapping intimate-room programming model and stronger national draw than a single-venue operator.
- House of Blues (Live Nation): Chain of mid-sized music venues operated nationally with rooms broadly comparable in capacity and concert-club programming to Bluebird, representing a broader incumbent benchmark for the same format.
- Fiddler's Green Amphitheatre: AEG Presents Rocky Mountains outdoor amphitheatre serving the same Denver market with a complementary (seasonal) format, positioning AEG's Denver portfolio across intimate-to-large live events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Bluebird Theater social profiles
Digital presenceBluebird Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluebird Theater leadership team
Management profileNumber of profiles
Profiles1 record
Bluebird Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluebird Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluebird Theater
What does Bluebird Theater do?
Bluebird Theater is a 500-capacity historic concert and event venue in Denver, Colorado, originally built in 1913 as a vaudeville theater. It hosts live music performances and concerts with varying age policies, and also rents its space for private events, corporate functions, filming, virtual events, hybrid meetings, and livestream broadcasts. Ticket sales are facilitated through AXS.com and the venue's box office, with professional staging, lighting, and sound systems supporting the live entertainment programming.
Is Bluebird Theater a public or private company?
Bluebird Theater is a private company. It is classified as corporate owned and is currently operating.
When was Bluebird Theater founded?
Bluebird Theater was founded in 1913. It employs 1 to 10 people.
Where is Bluebird Theater based?
Bluebird Theater is headquartered in Denver, United States, in the North America region.
How does Bluebird Theater make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals and concessions.
Who are Bluebird Theater's main competitors?
Direct peers on record are Ogden Theatre, Music Hall of Williamsburg, 9:30 Club, Gothic Theatre, The Troubadour and Bowery Ballroom. Broad incumbents are Mission Ballroom, The Fillmore (Live Nation), House of Blues (Live Nation) and Fiddler's Green Amphitheatre.
Does Bluebird Theater have an API?
No public API is recorded for Bluebird Theater.
What industry is Bluebird Theater in?
Bluebird Theater's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions), with a secondary code of THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls). Its NAICS code is 71131 and its SIC code is 7990.