McCauley Brothers

What McCauley Brothers does

McCauley Brothers, operating commercially as McCauley's Feeds (legal entity McCauley Bros., Inc.), is a privately held, Kentucky-headquartered equine nutrition company. It was originally founded in 1938 as a general farm store and was repositioned roughly two decades later, around 1958, by Graham McCauley into an equine-focused feed manufacturer — the strategic pivot that defines the business today. The company manufactures and sells a portfolio of 11 branded horse feeds and supplements, organized into Performance, Racing, Breeding, Leisure, and Specialty feed categories plus a Supplements line (Vitamin & Mineral, Hoof & Coat, Electrolytes). Notable SKUs include Alam (metabolic/dental), EKG 16 (broodmares/growing), Finisher 14 (breeding/growing/performance, organic-mineral-fortified), M30 (comprehensive yeast-and-mineral supplement), the Original 12/14/16 oat-based series, Top Breeder, Top Ten, Triformance, and WB 100. Formulations emphasize organic minerals, yeast fortification, high vegetable oil, and beet pulp inputs, and the company operates a dedicated drug-free, equine-only manufacturing facility in Versailles, Kentucky to eliminate cross-species contamination risk.

The business model is hardware sales of physical feed bags distributed through an authorized dealer network spanning the United States, accessed by customers via an online dealer locator. Pricing is not published; customers are directed to dealers or to contact the company directly for pricing. Beyond product distribution, McCauley's operates an in-house nutrition consultation service and an online product selection quiz as service differentiators, and runs a brand ambassador program of sponsored professional riders and trainers who publicly endorse the feeds. The customer base is overwhelmingly long-tail — individual trainers, eventers, dressage riders, show jumpers, racehorse operations, breeding farms, retired-horse owners, and Thoroughbred retraining/aftercare operations — with multiple on-record customers citing 10 to 20+ year relationships with the brand. Targeted use cases span weight management, coat and hoof quality, gastric/ulcer and metabolic support, reproductive health, performance recovery, and palatability for horses in active training or retirement.

Go-to-market is therefore primarily a wholesale-anchored, dealer-led model augmented by direct digital surfaces (quiz, consultation, social channels, brand ambassadors). The company is privately held with no disclosed funding rounds, no disclosed investors, no disclosed M&A history, no disclosed management team bios, and no disclosed revenue or headcount figures. The website's footer references Alltech's privacy policy; the source material explicitly notes that no formal parent-subsidiary relationship with Alltech is indicated. Operating scope is domestic (USA) with no stated international distribution.

Name

McCauley Brothers

Legal name

McCauley Bros., Inc.

Website

https://mccauleybros.com

Company type

Private

Founded year

1938

Operating status

Operating

Short description

McCauley Brothers, operating as McCauley's Feeds, is a privately held Kentucky-based equine nutrition company that manufactures drug-free, organic-mineral-fortified horse feeds and supplements, selling 11 branded SKUs across performance, racing, breeding, leisure, and specialty categories via a US-wide authorized dealer network and direct nutrition consultation services.

Ownership category

akta.pro rank

Product category

Equine Feed and Supplements

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)

akta.pro secondary industries

Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Breeding & Growth Feeds (Mares, Foals, Yearlings) (AFADAEAF), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine feed manufacturing
• Horse nutrition supplements
• Equine dietary products
• Horse feed products
• Equine nutritional supplements

Headquarters

HQ city

Versailles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Horse Feed Sales: Sale of pelleted and textured horse feeds across multiple product lines including Performance, Racing, Breeding, Leisure, and Specialty categories. Products available in various formulations including oat-based feeds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McCauley Brothers (DBA McCauley's Feeds) manufactures and sells specialized equine feed and nutritional supplements for horses. The product portfolio spans pelleted and textured feeds across performance, racing, breeding, leisure, and specialty categories, plus supplements fortified with organic minerals and yeast, distributed through a U.S. dealer network.

Product overview

McCauley's Feeds is an equine nutrition company offering a portfolio of 11 horse feed and supplement products under branded names including Alam®, EKG 16®, Finisher 14®, M30®, Original® 12/14/16, Top Breeder®, Top Ten®, Triformance®, and WB 100™. The product line includes pelleted and textured feeds for various horse categories (broodmares, growing horses, performance horses, racing horses, and horses with special dietary needs) as well as nutritional supplements. The products are organized into categories: Feeds (Performance, Racing, Breeding, Leisure, Specialty) and Supplements (Vitamin & Mineral, Hoof & Coat, Electrolytes).

Differentiator

Problem solved

Functional benefit

Products and services

• Alam

Quantifiable outcome

• Miraculous difference in weight gain, behavior and appetite within weeks for horses with metabolic issues and ulcers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ADM Animal Nutrition: ADM Animal Nutrition (Archer Daniels Midland) is a major global feed manufacturer offering equine lines such as Moormans and GRO 'N WIN alongside livestock, poultry and pet food. Comparable because it distributes pelleted and textured horse feeds through U.S. dealers, but operates at much greater scale and across multiple species.
• Nutrena (Cargill): Nutrena, owned by Cargill, produces premium horse feeds including SafeChoice, Triumph and Empower alongside its broader livestock and poultry lines. Comparable because it sells equine pelleted and textured feeds through U.S. dealer and farm-store channels, but operates at substantially greater scale and across multiple species.
• Purina Animal Nutrition: Purina (Nestlé Purina PetCare / Land O'Lakes joint venture for livestock) is one of the largest U.S. animal feed manufacturers with an extensive equine line (Purina Equine, Strategy, Omolene). Comparable because it sells pelleted and textured horse feeds across performance, breeding and senior categories through dealer and retail channels, but competes at much broader scale across multiple species.

Direct peers

• LMF Feeds: LMF Feeds produces premium pelleted and textured horse feeds, including senior, performance and low-NSC formulations, distributed through dealers in the U.S. Comparable to McCauley's because it serves the same premium equine-only market with similar product segmentation (performance, breeding, senior, metabolic) and a dealer-based go-to-market.
• Triple Crown Nutrition: Triple Crown Nutrition is a U.S. equine-focused premium feed manufacturer offering textured and pelleted feeds, supplements and forage products targeted at performance, breeding and senior horses. Comparable because it competes head-to-head with McCauley's in the same equine-only niche with similar product breadth and dealer-driven distribution.
• Buckeye Nutrition: Buckeye Nutrition is an Ohio-based equine-focused feed manufacturer producing textured and pelleted feeds, ration balancers and supplements for performance, breeding and senior horses. Comparable to McCauley's because it sells premium equine-only nutrition products through U.S. dealer networks with similar formulation and life-stage segmentation.
• Hallway Feeds: Hallway Feeds is a Lexington, Kentucky-based equine feed manufacturer famous for feeding Kentucky Derby and Triple Crown winners. Directly comparable to McCauley's in premium equine-only positioning, Kentucky-based manufacturing, focus on Thoroughbred and racing customers, and dealer-driven distribution in the performance/breeding niche.
• Standlee Premium Western Forage: Standlee Premium Western Forage produces hay, forage and complementary equine feed products (including pelleted feeds and treats) sold through U.S. dealers and farm stores. Comparable because it competes in the equine nutrition market with a focus on premium ingredients and life-stage segmentation, often co-merchandised with McCauley's products in the same dealer locations.
• Tribute Equine Nutrition: Tribute Equine Nutrition produces fixed-formula, premium horse feeds and supplements sold through a dealer network across the U.S. and Canada. Comparable because it occupies the same premium equine-only niche, emphasizes ingredient quality and tailored nutrition, and targets performance, breeding and metabolic/special-needs segments similar to McCauley's.

Others

• Alltech: Alltech is a global animal nutrition and feed additive company whose privacy policy appears linked on the McCauley's website. Relevant because of the apparent operational/ownership linkage noted in the data; it supplies yeast, organic mineral and specialty nutritional technologies used in equine (and broader) feed formulation, and competes broadly in animal nutrition science.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mccauleysfeeds
• Instagraminstagram.com/mccauleys_feeds
• LinkedInlinkedin.com/company/mccauley-bros.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCauley Brothers