Le Cirque

What Le Cirque does

Le Cirque is a privately-held, founder-owned dance education company headquartered in Hanoi, Vietnam, founded in 2012 by Đỗ Quang Minh (known as Minhx), Vietnam's first YouTube Gold Play Button recipient in dance instruction. The company operates a multi-location dance studio network with eight physical branches across Hanoi districts (Ba Đình, Hai Bà Trưng, Thanh Xuân, Long Biên, Hà Đông, Cầu Giấy, Thường Tín) plus a premium studio (Le Cirque Premium), one branch in Thái Nguyên, and a nationwide online learning platform (Le Cirque Online). Its curriculum spans 10+ dance disciplines including Sexy Dance, Hiphop Choreography, Contemporary Dance, Múa Trung Hoa (Chinese Traditional Dance), Kid Dance, Kpop Dance, Ballet Kid, and TikTok Dance, delivered by approximately 30 instructors across roughly 700m² of studio space.

The company generates revenue through four primary streams: recurring in-person class subscriptions priced at 550-800k VND per month, pay-as-you-go "brick card" packages (680k VND for 8 sessions), annual online subscriptions priced at 600,000 VND promotional / 1,600,000 VND regular, and seasonal products including the Trại hè Ngôi sao (Star Summer Camp) children's program and Le Cirque Costume rental/sales. Additional income comes from B2B choreography and performance production services leveraging a 300+ dancer network. The go-to-market is direct-to-consumer with no intermediaries; marketing relies heavily on the founder's and studio's social media presence across TikTok (3 billion+ hashtag views), YouTube (480k+ and 220k subscribers on two channels), and Facebook, supplemented by word-of-mouth referrals. The company has no disclosed external funding and operates as a wholly founder-controlled business with two adjacent subsidiaries (Le Cirque Premium and Le Cirque Costume).

Name

Le Cirque

Legal name

Le Cirque

Website

https://lecirque.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Cirque is a Hanoi-based, founder-owned dance studio chain offering 10+ dance disciplines across 8 physical locations, one Thái Nguyên branch, and a nationwide online platform, serving children, young adults, and office workers with recurring subscriptions, summer camps, and costume services.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Formal Wear and Costume Rental (532281)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance studio classes
• Dance education services
• Online dance courses
• Children dance programs
• Summer arts camp

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Dance Classes - In-Person: Recurring class fees charged monthly or per session. Students pay for ongoing dance lessons across multiple disciplines including Sexy Dance, Hiphop, Contemporary, Chinese Dance, Kid Dance, Kpop Dance, and Tiktok Dance. Classes held at physical studio locations.
2. Summer Camp Programs: Seasonal Trại hè Ngôi sao (Star Summer Camp) for children aged 5-15 years, running 15 days with comprehensive arts education including dance, singing, acting, and crafts.
3. Online Dance Courses: Livestream classes and pre-recorded dance tutorials available nationally. Annual subscription model with promotional pricing.
4. Costume Rental (Le Cirque Costume): Dance costume and performance attire rental and sales service for students and external customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Cirque is a multi-location dance studio founded in 2012 in Hanoi, Vietnam that delivers in-person and online dance instruction across more than eight disciplines including Sexy Dance, Hiphop, Contemporary, Chinese Traditional Dance, K-pop Dance, Kid Dance, Ballet Kid, and TikTok Dance. The studio also runs a children's summer camp ("Trại hè Ngôi sao") and operates a dance costume rental and retail service called "Le Cirque Costume" supporting students' performance needs.

Product overview

Le Cirque is a dance studio operating as a multi-location dance education center in Hanoi, Vietnam. The company offers a unified service platform of dance courses and related services, including in-person classes at 7 physical locations across Hanoi, online dance courses, summer camp programs, costume rental, and choreography services. The core product portfolio includes eight dance discipline courses: Sexy Dance, Hiphop Choreography, Contemporary Dance, Chinese Traditional Dance, Kid Dance, Kpop Dance, Ballet Kid, and TikTok Dance. These courses are delivered through two main channels: in-person training at studio locations and online learning platforms. Additional services include the Star Summer Camp (Trại hè Ngôi sao) for children's artistic development and Le Cirque Costume for performance attire rental and sales.

Differentiator

Problem solved

Functional benefit

Brands

• Le Cirque Costume: Dance costume rental and sales service offering performance clothing, practice wear including crop tops, shorts, and traditional costumes for performances and competitions.

Products and services

• Sexy Dance Class
• Hiphop Choreography Class
• Contemporary Dance Class
• Chinese Traditional Dance (Múa Trung Hoa) Class
• Kid Dance Class
• Ballet Kid Class
• K-pop Dance Class
• TikTok Dance Class
• Online Dance Livestream Courses
• Star Summer Camp (Trại hè Ngôi sao)
• Le Cirque Costume (Costume Rental and Sales)
• Choreography and Performance Production

Quantifiable outcome

• 3 billion+ views on TikTok hashtag
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• CLI Studios: CLI Studios is an online dance education platform with a subscription model covering hip-hop, contemporary, and beginner-friendly classes taught by working choreographers. Closely comparable to Le Cirque Online's annual subscription product and instructor-led online format.
• STEEZY: STEEZY is a US-based online dance education platform offering structured courses across hip-hop, contemporary, heels, and other styles via subscription. Directly comparable to Le Cirque Online for course-based dance instruction delivered digitally.

Broad incumbents

• Broadway Dance Center: Established NYC multi-discipline dance school offering drop-in classes, intensives, and teacher training across ballet, jazz, hip-hop, contemporary, and more. Comparable to Le Cirque's multi-discipline in-person curriculum, though at much larger scale and longer operating history.
• Millennium Dance Complex: Iconic LA dance studio specializing in hip-hop and commercial choreography with strong celebrity-instructor brand presence. Comparable to Le Cirque's hip-hop/K-pop/Choreography curriculum and its founder-led, influencer-driven brand model.
• Peridance Center: NYC dance school with multiple studio locations offering open classes, certificate programs, and intensives across diverse dance styles. Comparable to Le Cirque's multi-location, multi-discipline physical studio operation and curriculum breadth.
• Edge Performing Arts Center: Long-established LA dance studio offering convention, competition, and weekly classes across multiple styles. Comparable to Le Cirque's broader performing-arts training orientation and youth-development track through Kid Dance, Ballet Kid, and summer camps.
• The Lab: LA-area dance studio offering classes in hip-hop, contemporary, and heels with a strong social-media-driven brand identity. Comparable to Le Cirque for its hip-hop / contemporary / choreography focus and influencer-led marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LeCirqueDanceStudio
• Facebookfacebook.com/LeCirqueDC
• TikToktiktok.com/tag/lecirque
• Xx.com/lecirquevn
• LinkedInlinkedin.com/company/le-cirque-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Cirque