Newhomesforsale.co.uk

What Newhomesforsale.co.uk does

Newhomesforsale.co.uk Limited operates a UK consumer-facing web portal dedicated exclusively to new build residential property. Founded in 1998 in Stratford-upon-Avon by Managing Director Vernon Pethard, the company transitioned from regional print newspapers to a fully online portal by 2009 and has grown to aggregate listings from over 200 UK housebuilders covering approximately 2,500 active property developments across England, Scotland, and Wales. The platform enables home buyers to search by location, developer, budget, property type, and bedroom count, and to register for email alerts, request brochures, book viewings, and submit enquiries directly to developers and estate agents.

The product surface is built around a web-based property listings portal with advanced search, filtering, and notification features, complemented by financial planning tools (budget calculator, stamp duty calculator) and specialised listing categories for Shared Ownership, Retirement Homes, Investment Properties, and Green Developments. A resources hub provides buying guides, government scheme explainers, and development video content. The underlying technology is conventional web portal architecture; no AI/ML capabilities, APIs, or mobile applications are documented. The company holds ICO registration (ZA186473) as a data controller.

The business model is B2B listing fees charged to property developers (housebuilders) and estate agents for placing new build inventory on the portal and receiving qualified buyer leads. The platform generates over 1 million buyer connections annually, and Zoopla has reported a 53% year-on-year increase in new home leads following recent housebuilder partnerships. On February 24, 2026, Newhomesforsale.co.uk was acquired by Zoopla Limited for an undisclosed amount, with the company continuing to operate as a standalone brand under Zoopla ownership and its existing 10-person team transferring to Zoopla.

Name

Newhomesforsale.co.uk

Legal name

Newhomesforsale.co.uk Limited

Website

https://newhomesforsale.co.uk

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

11–50 employees

Short description

Newhomesforsale.co.uk is a UK new build property portal listing over 2,500 developments from 200+ housebuilders across England, Scotland, and Wales, generating revenue through B2B listing fees and connecting buyers with developers via search, alerts, and enquiries. Acquired by Zoopla in February 2026.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• New build homes portal
• Property listing platform
• UK housebuilder directory
• New homes search
• Property marketplace

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Developer and Agent Listing Fees: The platform generates revenue primarily through listing fees charged to property developers (housebuilders) and estate agents who list new build properties on the portal. Developers such as Barratt Homes, Persimmon, Taylor Wimpey, Bovis, and Cala Homes appear as featured partners on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Newhomesforsale.co.uk operates a UK new build property portal that aggregates listings from more than 200 housebuilders and developers across England, Scotland, and Wales. The platform enables home buyers to search, filter, and enquire about new build properties and provides developers and estate agents with a lead-generation channel through paid listings.

Product overview

Newhomesforsale.co.uk operates as a comprehensive new build homes portal platform consisting of a core property listings website complemented by specialized search tools and calculators. The portal enables property buyers to search thousands of new home developments across England, Scotland, and Wales, featuring properties from over 200 developers. The platform integrates advanced search filters, budget and stamp duty calculators, and specialized categories for shared ownership, retirement, and green developments. Additional services include a resources hub with buying guides and an email alert system for registered users to receive notifications about new developments matching their criteria. The company was acquired by Zoopla in February 2026 and continues operating as a standalone brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Newhomesforsale.co.uk Portal The primary new homes property portal platform enabling users to search and browse new build properties across England, Scotland, and Wales. Provides advanced filtering by location, budget, property type, and bedroom count, with enquiry, brochure request, and viewing request functionality. Serves both individual home buyers (free to use) and housebuilders/developers/estate agents (paid listing subscribers generating leads).

Quantifiable outcome

• Over 1 million buyer connections per year delivered to developers and agents
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Taylor WimpeycoreChannel Partner/ Reseller/ Distributor · 24 February 2026Taylor Wimpey is a major UK housebuilder listing new build properties on the newhomesforsale.co.uk portal. The partnership forms part of Zoopla's broader strategy to expand its new build market offering, which has seen a 53% year-on-year increase in new home leads following recent partnerships with major housebuilders.
• Persimmon HomescoreChannel Partner/ Reseller/ Distributor · 24 February 2026Persimmon Homes is a major UK housebuilder listing new build properties on the newhomesforsale.co.uk portal. The partnership forms part of Zoopla's broader strategy to expand its new build market offering.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Zillow: Large online real estate marketplace connecting home buyers with listings and builders, comparable in business model but operating in the US rather than the UK.

Broad incumbents

• OnTheMarket: UK property portal listing sale and rental properties including new build developments, competing for consumer traffic and agent/developer listings.
• Rightmove: The UK's largest general property portal with a dedicated new homes section; overlaps on buyer audience and developer listing revenue but as part of a much broader marketplace.
• PrimeLocation: UK property listings portal (part of the ZPG/Zoopla group) covering sales and new homes, overlapping on audience and listing model.
• Zoopla: Major UK property portal and now the parent company; competes for the same buyers and developer marketing budgets across all property types including new build.

Emerging players

• Placebuzz: UK property search aggregator pulling listings from multiple sources, comparable as a consumer-facing property discovery platform serving UK buyers.
• Home.co.uk: UK property search and market data portal aggregating listings including new builds, comparable on the consumer property-search model in the same geography.

Others

• Nestoria: Property search aggregator indexing listings across portals; adjacent to the anchor as an information/discovery layer for property buyers rather than a direct developer channel.
• Nethouseprices: UK property information site offering search and sold-price data; thematically related as a consumer property-information resource in the same market.

Direct peers

• WhatHouse?: A UK-focused new build homes portal listing developments from housebuilders and connecting buyers with developers, directly competing in the same specialist new-homes marketplace niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/newhomesforsale-co-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newhomesforsale.co.uk