Home to Home

What Home to Home does

Home to Home is a privately held boutique real estate services firm headquartered in Tel Aviv, Israel, operating with a small team of one to ten employees. The company delivers a vertically integrated set of property services — buying, selling, investment advisory, property management, vacation rentals, and renovation and design — primarily targeting foreign buyers and international investors seeking exposure to the Tel Aviv and Jaffa residential markets, as well as property owners who require ongoing remote management of Israeli real estate and short-term visitors looking for furnished vacation accommodations.

The operating model is concierge-style and relationship-led rather than platform- or technology-led. The firm has no public API, no proprietary software product, and no mobile application; service delivery is mediated directly by a founding team that includes a licensed broker and interior designer (Rebecca Wolman, advising clients since 2004), a property manager (Naomi Chanoch, managing client portfolios since 2008), a renovation/project management lead (Shlomi Chanoch), and an in-house legal partner (Caroline Walsh, an Israeli lawyer and English solicitor). Approximately 15 vacation rental properties across Tel Aviv are listed on the company's website at nightly rates of $225 to $1,000 depending on size and season.

Revenue is generated through four streams: transaction commissions on real estate purchases and sales, recurring property management fees, transaction-fee income from short-term vacation rentals, and professional service fees for renovation and design project management. The firm operates with no external equity backing, no parent company, and no publicly disclosed financial metrics, and its geographic scope is concentrated in the Tel Aviv metropolitan area with a specific niche focus on cross-border (predominantly UK and US) clients purchasing Israeli property.

Name

Home to Home

Legal name

Home to Home

Website

https://hometohome.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Home to Home is a Tel Aviv-based boutique real estate services firm offering buying, selling, property management, vacation rentals, and renovation services primarily to foreign buyers and international investors in the Israeli residential market, delivered by a small British/Israeli founding team.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Corporate / Executive Housing Management (BPAJAFAK)

Keywords

• Real estate brokerage
• Property management services
• Vacation rental management
• Interior design renovation
• Foreign buyer assistance

Headquarters

HQ city

Israelândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Commissions: Fees earned from buying and selling properties for clients, including finding off-market properties and negotiating on behalf of buyers and sellers
2. Property Management Fees: Ongoing management fees for maintaining and overseeing client properties, including inspections, repairs, bill payments, and cleaning services
3. Vacation Rentals: Short-term rental income from managing vacation properties for owners, with the company handling all aspects of guest stays
4. Renovation and Design Services: Project management and design services for property renovations, including overseeing construction and furnishing projects

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Home to Home is a boutique real estate services firm in Tel Aviv that brokers residential property purchases, sales, and investments for clients (with a focus on foreign buyers), provides ongoing property management, runs vacation rentals, and delivers renovation and interior design project management. All services are delivered directly by its in-house British/Israeli team, operating as a one-stop shop across the property ownership lifecycle.

Product overview

Home to Home is a boutique real estate services company operating in Tel Aviv, Israel, offering a unified service model that combines four interconnected offerings: Real Estate Services (buying, selling, and investments), Property Management, Vacation Rentals, and Renovation and Design. The company also provides Concierge Services as an add-on module. All services are delivered by a British/Israeli team with over 20 years of experience, with specialization in serving international clients purchasing property in Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Services (Buying, Selling, Investments) Full-service real estate brokerage for the Tel Aviv Jaffa market, helping both Israeli and international clients buy, sell, and invest in residential property. Includes property finder assistance, off-market property access, market negotiation, and guidance through the Israeli property transaction process. Targeted at individual buyers, sellers, and investors (with a focus on foreign buyers).
• Property Management Comprehensive recurring property management for Israeli real estate owners, including regular inspections, maintenance coordination, bill payments, cleaning, building committee representation, and monthly reporting. Targeted at non-resident property owners (primarily UK and US based) needing professional local management.
• Vacation Rentals Short-term and long-term furnished rental of apartments in Tel Aviv neighborhoods, including concierge support for guests. Portfolio spans 1-bedroom ($225–$300/night), 2-bedroom ($275–$475/night), and 3-4 bedroom ($550–$1000/night) properties with seasonal pricing. Targeted at visitors to Tel Aviv.
• Renovation and Design Bespoke interior design and full project management of property renovations, from design and construction oversight to furnishing. Leverages an in-house network of architects, decorators, and builders. Targeted at property owners (often non-resident) undertaking renovation or refurbishment projects.
• Concierge Services Concierge service for owners and renters covering restaurant reservations, show tickets, babysitting, private chefs, exercise classes, and recommendations for tour guides, spas, and hairdressers. Targeted at property owners and short-term renters using Home to Home properties in Tel Aviv.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Caroline Walsh - Legal ServicescoreImplementation/ SI/ Consulting PartnerIsraeli lawyer and English solicitor providing legal services for real estate transactions, wills, and inheritance matters. Specializes in representing both Israeli and international clients with properties in Israel.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Engel & Völkers Israel: International luxury real estate franchise with a Tel Aviv presence. Comparable as a competitor for foreign-buyer mandates in Tel Aviv's premium neighborhoods, offering brand-driven marketing and a global referral network that Home to Home cannot match.
• Coldwell Banker Israel: International real estate franchise active in the Israeli market, competing for the same Tel Aviv residential buyer and seller pool. Comparable service mix including brokerage and property management, though targeting a broader buyer base.
• Knight Frank Israel: UK-headquartered international real estate firm with an Israeli operation, particularly active in Tel Aviv luxury and investment sales. Direct overlap with Home to Home's UK-buyer focus given Knight Frank's strong London base and cross-border buyer referrals.
• RE/MAX Israel: Global franchise with extensive Israeli footprint offering brokerage, property management, and rentals across Tel Aviv. Comparable because it operates in the same services mix (buying, selling, renting) though at much larger scale and with a less specialized foreign-buyer angle.
• Sotheby's International Realty Israel: Global luxury real estate franchise with an Israeli affiliate serving the same Tel Aviv high-end and foreign-buyer market. Comparable because both serve affluent international buyers purchasing premium Tel Aviv properties, though Sotheby's operates at significantly larger scale and brand reach.

Emerging players

• Homeis (Israel-focused relocation platform): Digital platform connecting Anglophone immigrants and foreign buyers with Israeli real estate and services. Emerging competitor for the foreign-buyer lead-generation pipeline that Home to Home has historically captured through personal referrals.
• Airbnb property management companies in Tel Aviv (e.g., Guesty-managed local operators): Tech-enabled short-term rental property managers operating in Tel Aviv. Comparable to Home to Home's vacation rental arm — they manage furnished units on behalf of owners, compete for the same owner-side supply and guest-side demand, but at scale with software-driven operations.

Regional players

• Tel Aviv luxury interior design & renovation studios (e.g., Studio Itai & similar local firms): Tel Aviv-based interior design and renovation firms offering project management for high-end residential clients. Comparable to Home to Home's renovation arm — they compete for the same owner-driven renovation projects and share the local contractor network, but do not bundle brokerage or property management.

Direct peers

• Israel Relocation Solutions: Tel Aviv-based boutique agency focused on helping English-speaking foreigners buy, rent, and settle in Israel. Direct peer with overlapping services (brokerage, rentals, property management) and the same foreign-buyer niche.
• Anglo-Saxon Real Estate Israel: Boutique Tel Aviv real estate agency specializing in English-speaking and foreign buyers purchasing property in Israel. Direct peer given the nearly identical niche — bilingual service, foreign-buyer focus, and concentrated Tel Aviv geography — making it the closest head-to-head competitor for the same inbound Anglo buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HometoHomeServices
• LinkedInlinkedin.com/company/hometohome
• Instagraminstagram.com/home.to.home.tel.aviv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home to Home