What RE/MAX Israel - רי/מקס ישראל does

RE/MAX Israel (legal entity: Impact Property Developers Ltd.) is the Israeli master franchisee of the global RE/MAX real estate brand, operating a franchise network of more than 100 offices and approximately 1,500 agents across Israel, from Nahariya to Eilat. Despite representing only 5.5% of all Israeli realtors, RE/MAX agents finalize 23.4% of total agent-led real estate transactions in the country, and the brand holds 73% top-of-mind awareness with SuperBrand status maintained for 8 consecutive years since 2015. The company serves three core customer groups: property buyers, sellers, and renters; real estate investors; and aspiring real estate professionals seeking training and franchise opportunities.

The company's product stack centers on RE/MAX Control, a proprietary business management and training platform offering agents hundreds of tutorial videos, thousands of downloadable resources, personal website building, digital campaign launching, and real-time performance ranking. This is complemented by the RE/MAX Real Estate School, which trains more than 700 students annually across structured programs including the flagship Quick Start Course (₪4,590 regular / ₪2,295 discounted), the Realtors Exam Preparation Course, the EXCLUSIVE listing-growth course, and a Mortgage Advisory Services Course. Seven professional certifications (ROSE, RPMS, CARB, ARIS, CLHMS, CNHS, ACP) span residential, luxury, commercial, and rental specialties. A separate property listings portal at remax-israel.com records over 500,000 monthly listing views, with access to global RE/MAX inventory in 100+ countries.

Revenue is generated through three primary streams: (1) franchise and licensing fees from more than 100 broker-owner offices; (2) commissions flowing from agent-led real estate transactions across the network; and (3) tuition from the Real Estate School and certification programs. Bernard Raskin serves as CEO and Managing Director. The company maintains a long-standing partnership with the Larger than Life Foundation (גדולים מהחיים) under the MAXLIFE sub-brand for community outreach. No public funding rounds, M&A, or external institutional ownership are disclosed in the source materials.

Name

RE/MAX Israel - רי/מקס ישראל

Legal name

Impact Property Developers Ltd.

Website

https://remax.co.il

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RE/MAX Israel is the Israeli master franchisee of the global RE/MAX brand, operating a network of 100+ franchise offices and 1,500+ agents, plus a real estate training school serving aspiring agents and franchisees. The company earns revenue from franchise fees, transaction commissions, and tuition.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: RE/MAX Israel operates as a franchise network where broker owners pay franchise fees for brand, training, and operational support. The network has over 100 franchise offices across Israel.
2. Real Estate Transaction Commissions: Agents and brokers earn commissions on real estate transactions (buy, sell, rent) for second-hand properties and new developments. RE/MAX Israel facilitates transactions through its network of agents.
3. Training and Education Courses: Revenue from real estate training courses including Quick Start Course, Realtors Exam Preparation, EXCLUSIVE Course, and specialized certifications. Over 700 students trained annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RE/MAX Israel operates as the Israeli master franchisee of the global RE/MAX brand, running a network of 100+ franchise offices and 1,500+ independent agents providing residential and commercial real estate brokerage services (buying, selling, renting) across Israel. The company also operates the RE/MAX Real Estate School, training over 700 aspiring agents annually, and provides the proprietary RE/MAX Control CRM and business management platform exclusively to its network members.

Product overview

RE/MAX Israel operates a franchise-based real estate brokerage network with approximately 100+ offices and 1,200+ agents, offering both property transaction services and a career platform for independent agents and franchisees. The product portfolio centers on RE/MAX Control, a proprietary business management and training platform providing agents with tutorial videos, online courses, certifications, downloadable resources, website building tools, and real-time performance tracking. This is complemented by the RE/MAX Real Estate School offering structured training programs including the flagship Quick Start Course (קורס זינוק לעסקים) which awards five professional certifications (ROSE, RPMS, CARB, ARIS, and Quick Start diploma), plus Real Estate Exam Preparation Courses (online and frontal formats), the EXCLUSIVE Course for listing growth, and Mortgage Advisory Services training. Seven professional certifications (ROSE, RPMS, CARB, ARIS, CLHMS, CNHS, ACP) are offered across residential, luxury, commercial, and rental specialties. The MAXLIFE CSR initiative partners with the Larger than Life Foundation for cancer support. The company maintains a property portal at remax-israel.com with 500,000+ monthly listing views.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Control: Exclusive business management and training platform for RE/MAX members including thousands of courses, tutorial videos, and marketing tools for real-time business tracking.
• MAXLIFE
• RE/MAX COMPASS

Products and services

• RE/MAX Control (קונטרול) Proprietary business management and training platform for RE/MAX network members providing hundreds of tutorial videos, online courses and certifications, thousands of downloadable resources, personal website building tools, digital campaign launching, and real-time business performance tracking with network ranking visibility.
• RE/MAX Real Estate School (בית הספר לנדל"ן)

Quantifiable outcome

• 23.4% of all agent real estate transactions in Israel
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Larger than Life Foundation (גדולים מהחיים)coreStrategic or Co-development Partner · 1 January 2000Long-term partnership with Larger than Life, a non-profit organization supporting children with cancer and their families. RE/MAX Israel conducts fundraising events at network conferences (twice yearly), enables agents to donate from transaction commissions, produces appreciation certificates for donors, coordinates volunteer activities between offices and the foundation, and has launched the joint MAXLIFE mini-brand. Donation clubs recognize generous agents (Silver/Gold/Platinum tiers) and brokers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-forward US brokerage that has expanded into international luxury markets. Represents the proptech-forward model that could eventually compete with traditional franchises like RE/MAX Israel for premium agents.
• Keller Williams Realty: Largest real estate franchise by agent count globally. While not specifically an Israel operator, represents the global franchise model benchmark and a competitive threat via agents potentially entering Israel or via training/tech comparison.

Emerging players

• eXp Realty: Cloud-based brokerage with global agent network using a revenue-sharing model. Operates with lower overhead than traditional franchises and could attract Israeli agents seeking alternative compensation structures.
• Madlan: Israeli proptech platform providing property search, market data, and agent matching. Competes with RE/MAX Israel's listing portal for consumer attention and could disintermediate agent-led transactions.

Direct peers

• Engel & Völkers Israel: International franchise focused on premium and luxury real estate, with operations in Israel. Competes for high-end agents and luxury property transactions, particularly relevant given RE/MAX Israel's CLHMS certification push.
• Better Homes and Gardens Real Estate: International real estate franchise with master franchisees in multiple countries. Operates with similar agent-recruitment and franchise-fee model, competing for the same independent agent talent pool as RE/MAX Israel.
• Sotheby's International Realty Israel: Luxury-focused international real estate franchise operating in Israel. Targets the same high-net-worth buyer and luxury listing segments as RE/MAX Israel's CLHMS-certified agents.
• Century 21 Israel: Global real estate franchise with operations in Israel. Competes directly with RE/MAX Israel for agents, franchisees, and consumers, offering similar residential brokerage services.
• Coldwell Banker Israel: International real estate franchise operating in Israel with multiple offices and agents, competing directly with RE/MAX Israel in the same residential brokerage category. Same master franchise model and target customers (buyers, sellers, investors).

Others

• Yad2: Israel's leading general classifieds and real estate listings portal. Not a brokerage but a key distribution channel competing for real estate listing traffic and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Israel - רי/מקס ישראל