INSUP

What INSUP does

INSUP is a privately held German IT services provider headquartered in Epfenbach, Baden-Württemberg, operating since 2003 as Insup GmbH & Co.KG under managing director Marcel Netzmann. The company delivers three integrated service lines: IT Service (hardware/software procurement with advisory on product selection and ergonomics, network infrastructure setup, and nationwide rollout with on-site installation and post-deployment user support); IT Logistics (end-to-end office and company relocations covering inventory capture, IT dismantling/packing, transport via partner Fritz Fels GmbH, network preparation, ergonomic workstation setup, and post-move hotline support); and IT Manpower (provision of qualified IT personnel for rollouts, user support, and system administration).

The firm serves B2B customers—primarily enterprises in Germany requiring project-based IT logistics, deployment, and staffing—through direct engagement rather than self-serve channels. Technical scope is operational rather than software-platform-based: there is no proprietary software product, API, or AI component disclosed; value derives from process orchestration and trained field personnel. Pricing is quote-based and non-public, reflecting project customization. The company relies on a single core logistics partner (Fritz Fels GmbH) for furniture disassembly and transport, while retaining in-house responsibility for IT-specific tasks.

INSUP is a small services firm (11–50 employees) with founder/management-controlled ownership, no disclosed institutional investors, no funding rounds, and no M&A activity in its history. Operating geographies are concentrated in Germany, with rollout services explicitly offered nationwide and staffing deployment historically tied to the Walldorf/Baden area (proximate to SAP's headquarters). The business model combines hardware margin (low), professional services for relocations and rollouts (project-based), and staffing (per-diem equivalent), with no recurring SaaS or subscription revenue component.

Name

INSUP

Legal name

Insup GmbH & Co.KG

Website

https://insup.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

INSUP is a German IT services provider, founded in 2003 and headquartered in Epfenbach, offering business relocations, hardware/software rollouts, and IT staffing to enterprise clients across Germany, primarily in the Baden-Württemberg region.

Ownership category

akta.pro rank

Product category

IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

IT & Data Center Moving (Servers, Racks, Network Equipment) (HSAKAKAD)

akta.pro secondary industries

Systems Integration & Implementation Services (BPAEAAAB), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• IT relocation services
• IT rollout services
• IT manpower staffing
• Corporate hardware deployment
• Network infrastructure services

Headquarters

HQ city

Epfenbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware & Software Sales: Sale of computers, monitors, and related IT equipment to business customers. The company offers consulting on product selection and ergonomics, quick availability including for larger quantities, and services including pickup and recycling of old hardware.
2. IT Manpower Services: Providing qualified IT personnel for project support including roll-out of hardware and software, user support and system administration, and technician/system administrator staffing.
3. IT Relocation Services: Comprehensive company relocation services covering inventory capture, dismantling and packing of IT components, furniture disassembly by partner logistics company, transport, network preparation at new location, workstation setup, network integration and testing, and post-move employee support.
4. Rollout Services: Nationwide delivery and configuration of ordered devices, workplace setup according to ergonomic standards, on-site installation and commissioning, user support after delivery, and return of old hardware.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

INSUP delivers business-to-business IT services centered on three pillars: IT Service (hardware and software procurement with advisory, ergonomic consultation, recycling of old hardware, network infrastructure installation, and nationwide device rollout and pre-configuration), IT Logistics (end-to-end corporate relocations including inventory capture, IT dismantling and packing, transport, network preparation, workstation setup, and post-move employee support), and IT Manpower (project-based staffing of qualified IT personnel for rollout support, user support, and system administration assignments). Services are delivered primarily in Germany through direct project engagements.

Product overview

INSUP offers a unified portfolio of IT services organized into three core areas: IT Service (encompassing hardware/software sales, network services, and roll-out delivery), IT Logistics (covering business relocations from inventory through to post-move support), and IT Manpower (providing staffing for IT projects). The offerings are delivered as integrated service packages rather than a modular software platform, combining IT expertise with logistics capabilities to provide complete solutions from pre-planning through execution to post-move support. The company works with a partner logistics company (Fritz Fels GmbH) for larger relocation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Service Comprehensive IT services for business customers including creation of individual IT solutions, deployment and commissioning of IT systems, and full-service packages from pre-planning through to environmentally friendly disposal of old equipment. Encompasses hardware/software procurement, network infrastructure work, and nationwide device rollout.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fritz Fels GmbHcoreStrategic or Co-development PartnerEstablished Heidelberg-based transport company serving as INSUP's logistics partner for conducting relocations and roll-outs. Specializes in office and company relocations with many years of experience in the field.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Computacenter plc: European IT services leader with a strong German workforce, deployment, and infrastructure footprint. Comparable to INSUP on rollouts and workplace services, but at much greater scale and geographic breadth.
• Atos Germany: Major IT services presence in Germany with workplace, infrastructure, and deployment offerings. Competes with INSUP indirectly for enterprise IT rollout and workplace projects under a much larger global portfolio.
• Ratiodata GmbH: German IT services firm offering IT infrastructure, managed services, and workplace solutions to mid-market and financial-sector clients. Closest mid-market comparison to INSUP's bundled IT services and rollout model.
• Cancom SE: Major German IT services and cloud provider offering workplace, device, and infrastructure services. Competes with INSUP for enterprise rollout and IT project work but at materially larger scale.
• Bechtle AG: Largest German IT services retailer offering comprehensive IT lifecycle services including hardware rollouts, workplace setups, and IT infrastructure. Significantly larger than INSUP but addresses the same B2B IT deployment and services demand.
• T-Systems International: Deutsche Telekom subsidiary providing large-scale IT services and infrastructure including workplace services, rollouts, and managed IT. Overlaps with INSUP's IT service and deployment offerings as part of a much broader portfolio.
• NTT Data Deutschland: Global IT services provider with substantial German operations covering IT infrastructure, deployments, and managed services. Overlaps with INSUP's IT service and rollout offerings as part of a much larger enterprise portfolio.
• SVA System Vertrieb Alexander GmbH: German-headquartered IT solutions provider with system integration, datacenter, and infrastructure services. Comparable to INSUP on integration and rollout work, though serving a broader mid-market and enterprise base.

Direct peers

• Hays plc: Global IT staffing and recruitment firm with deep German presence. Directly comparable to INSUP's IT Manpower service line — providing qualified IT personnel for project support, rollouts, and system administration.
• GULP (Randstad): IT staffing and freelance placement platform under Randstad, focused on placing IT specialists for project work. Closest direct competitor to INSUP's IT Manpower offering in the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSUP