What Frena does

Frena (Frenna AB) is a privately held Swedish industrial component distributor headquartered in Helsingborg, Sweden. The company specializes in flow control, automation, and dosing systems, combining its own-manufactured products with a curated portfolio of European brands including Pentair/SHURflo, Gotec, Blue-White, Dosatron, DEMA, COMET, Dosiper, PHD, ARAG, Jacob, and M&M Instruments. Its catalog spans 913+ SKUs across eight pump families (diaphragm, hose/peristaltic, oscillating piston, vane, water hydraulic, high-pressure, roller, and centrifugal), plus automation components (solenoid valves, linear actuators, grippers), sensors, filters, injectors, hoses, and accessories, with product prices ranging from approximately 1.85 SEK to over 100,000 SEK. Frena sells directly to customers via its e-commerce website (frenna.se) under standard unit pricing in SEK ex-VAT, with 30-day invoice payment terms and EXW delivery, targeting Nordic OEMs in medical technology, industrial automation, BIO-dosing, CIP (Cleaning In Place), car wash, and food processing verticals from a centralized Helsingborg warehouse that supports worldwide delivery. The business operates as a one-time-sale B2B e-commerce model with no subscription or licensing components, and offers customized solutions tailored to customer specifications through its supplier network and engineering expertise. The company is registered as a Swedish private limited company (556427-5005) with no disclosed external investors, funding rounds, or parent company structure.

Name

Frena

Legal name

Frenna AB

Website

https://frenna.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frena (Frenna AB) is a Swedish industrial component distributor based in Helsingborg, selling flow control pumps, automation components, sensors, and dosing equipment via e-commerce to Nordic OEMs in medical, automation, BIO-dosing, CIP, car wash, and food industries.

Ownership category

akta.pro rank

Product category

Industrial Pumps & Flow Control Components

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)

Keywords

• Industrial pumps
• Flow control components
• Dosing systems
• Automation components
• OEM industrial supplies

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Frena generates revenue through the sale of industrial components including pumps, valves, sensors, dosing equipment, and automation accessories. They offer both self-manufactured products and branded products from European manufacturers. Products are sold via e-commerce with prices listed in SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Frena sells industrial flow control, dosing, and automation components through its e-commerce platform frenna.se. The product range covers a wide spectrum of pump types (membrane, hose/peristaltic, oscillating piston, vane, water hydraulic, high-pressure, roller, centrifugal), automation components (solenoid valves, linear actuators, grippers, sensors), filters, injectors, hoses, and accessories. The company combines self-manufactured products with branded offerings from leading European manufacturers, serving Nordic OEM customers in medical technology, automotive, BIO-dosing, CIP, car wash, and food industries.

Product overview

Frena is a Swedish industrial equipment supplier specializing in flow control, automation, and dosing systems. The company combines its own manufactured products with selected brands from leading European manufacturers. The core product portfolio centers on various pump types (membrane, peristaltic/hose, oscillating piston, vane, water hydraulic, high-pressure, roller, and centrifugal pumps) complemented by automation components (solenoid valves, linear actuators, grippers), sensors, filters, injectors, and accessories. Frena's products serve demanding industries including medical technology, automotive, BIO-dosing, CIP (Cleaning In Place), car wash, and food processing. The company maintains warehouse stock in Helsingborg with global delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Diaphragm Pumps (Membranpump) Electrically or pneumatically driven pumps using flexible membranes to create pulsing flow. Self-priming, leak-free with few moving parts, suitable for high-viscosity liquids and particles, commonly used in process, food, and pharmaceutical industries.
• Peristaltic/Hose Pumps (Slangpump) Pumps using rotating rollers to compress a flexible hose, generating continuous fluid flow. Ideal for viscous, aggressive, or particle-containing liquids without risk of contamination.
• Oscillating Piston Pumps (Svängkolvspump) Positive displacement pumps using rotating pistons to move fluids with high pressure and precise flow. Compact, energy-efficient, suitable for medical technology, laboratories, and small-scale dosing systems.
• Vane Pumps (Vingpump) Pumps with rotating blades creating even fluid flow. Handle varying viscosity liquids, commonly used in fuel management, oil applications, and car wash systems.
• Water Hydraulic Pumps (Vattenhydraulisk pump) Pumps driven by water instead of oil, more environmentally friendly and suitable where oil leakage is unacceptable. Used in marine applications and industrial automation solutions.
• High-Pressure Pumps (Högtryckspump) Pumps generating high pressure for applications requiring powerful flows such as pressure washers, industrial cleaning systems, and process industries.
• Roller Pumps Pumps using rotating mechanism to press fluid through flexible hose, creating smooth and precise flow. Used in medical technology, laboratories, and precision dosing processes.
• Centrifugal Pumps (Centrifugalpump) Pumps using centrifugal force to move fluids, suitable for high flow applications with hydraulic drive systems.
• Automation Components Includes solenoid valves, linear actuators, grippers, cable glands, and protective hoses for industrial automation applications.
• Pressure, Flow & Dosing Equipment (Tryck, Flöde & Dosering) Includes injectors, mixers, nozzles, filters, solenoid valves, control valves, and sensors for pressure, flow control, and precise dosing applications.
• Automation Sensors (Givare) Electromechanical pressure switches, vacuum switches, tank level indicators, and flow indicators for automation and monitoring systems.
• Filters Various filters adapted for SHURFLO pumps and other applications, including threaded and swivel options.
• Injectors (Injektorer) Adjustable flow injectors for chemical dosing and mixing applications in industrial cleaning and agricultural systems.
• Industrial Hoses (Slangar) PVC, silicone, Teflon, and polyurethane hoses for various industrial applications including food-grade options.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GoteccoreTechnology or IntegrationGotec is a manufacturer of oscillating piston pumps and related accessories. Frenna sells Gotec products as part of their pump portfolio. Gotec has over 50 years of experience developing custom pump solutions.
• Pentair (SHURflo)coreTechnology or IntegrationPentair is a major manufacturer of membrane pumps (under SHURflo brand) and other flow control products. Frenna offers a wide range of Pentair/SHURflo products including various pump series.
• PHDcoreTechnology or IntegrationPHD is listed as one of Frena's selected suppliers, providing additional products to complement the product portfolio.
• DEMAcoreTechnology or IntegrationDEMA provides water hydraulic pumps, dosing equipment, and related accessories. Products include MixRite water-driven injectors and various dosing solutions.
• COMETcoreTechnology or IntegrationCOMET manufactures high-pressure pumps for industrial applications including cleaning, water blasting, and process industries.
• DosipercoreTechnology or IntegrationDosiper produces hose pumps and dosing equipment for various industrial applications including food, pharmaceutical, and biotech industries.
• DosatroncoreTechnology or IntegrationDosatron provides water-driven dosing pumps that proportionaly dose based on water flow and pressure. Used for agricultural, industrial, and cleaning applications.
• Blue-WhitecoreTechnology or IntegrationBlue-White manufactures hose pumps, membrane pumps, and related accessories. Products are food-approved and used in various industrial dosing applications.
• MarydminorChannel Partner/ Reseller/ DistributorMaryd appears as a related company/machinery manufacturer, with a link to marydmaskin.com shown on the Frenna website.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Dosatron International: Manufacturer of water-powered proportional dosing pumps for agricultural, cleaning, and industrial applications. Frenna actively distributes Dosatron; directly comparable dosing technology.

Direct peers

• AutomationDirect: Direct-to-customer e-commerce supplier of industrial automation components including valves, sensors, and process control. Operates with the same transparent online pricing and OEM-focused motion as Frena.
• Blue-White Industries: Manufacturer of diaphragm and peristaltic pumps for water treatment, industrial, and OEM dosing. Active Frenna supplier but also a directly competing brand in many of Frena's verticals.
• Bürkert: Manufacturer of fluid control systems including solenoid valves, sensors, and dosing pumps for medical, food, and industrial automation. Directly overlaps Frena's automation and dosing portfolio.
• Watson-Marlow: Specialist manufacturer of peristaltic/hose pumps and fluid path technologies serving medical, pharmaceutical, food, and industrial markets. Direct competitor in core pump categories Frena distributes.
• KNF Neuberger: Manufacturer of diaphragm and oscillating piston pumps for medical, lab, and industrial dosing applications. Overlaps Frena's membrane and oscillating piston pump lines.
• Verder Group: European manufacturer and distributor of specialty industrial pumps (hose, diaphragm, centrifugal) across food, chemical, and OEM segments. Closest comparable in terms of product range and European OEM focus.

Broad incumbents

• Graco: Manufacturer of fluid handling equipment including pumps, valves, and dosing systems for industrial and process applications. Comparable product categories and regulatory-grade applications.
• Pentair (Flow & Filtration Solutions): Global fluid solutions company and parent of SHURflo, one of Frena's key pump brand partners. Operates broader industrial water and pump portfolio than Frena, but the SHURflo product lines are core to Frena's catalog.
• RS Components: Global B2B e-commerce distributor of industrial and electronic components. Directly comparable business model to Frena's Nordic OEM-distribution motion, but at vastly larger scale and broader SKU range, including pneumatics and fluid control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frena