Asia Fruit Logistica
Asia Fruit Logistica operates Asia's leading annual international trade exhibition for fresh fruit and vegetables, held at AsiaWorld-Expo in Hong Kong and serving 760+ exhibitors and 14,000+ trade visitors from across the global fresh produce value chain.
- Company typePrivate
- Founded2007
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Asia Fruit Logistica does
Asia Fruit Logistica is Asia's leading international trade exhibition for the fresh fruit and vegetable industry, operated by the privately held Global Produce Events (HK) Co., Limited from Wan Chai, Hong Kong, since its founding in 2007. Its core product is a three-day annual physical exhibition held at AsiaWorld-Expo on Lantau Island adjacent to Hong Kong International Airport, which in 2025 attracted 760+ exhibitors from 43 countries and regions and 14,000+ trade visitors from 80 nations. The exhibition covers the entire fresh produce value chain - growers, exporters, importers, distributors, and retailers - and is supported by a structured sub-product portfolio: the Asiafruit Knowledge Centre (Congress, Business Forum, Showcase), a FRESHTech section with an Innovation Award, a tiered Buyer Program including the Retailers Club, a First Timer Pavilion, a NEXPORT CHINA section, a China Study Tour, and the Asiafruit Awards.
The company extends engagement year-round through Asia Fruit Logistica Meet Ups - regional networking events that ran across India, Vietnam, Thailand, China, Peru and Chile in 2025, drawing 2,200+ professionals, 90 expert speakers, and 80+ hours of programming. Underlying commercial infrastructure includes an Exhibitor Management System (EMS) for online booth registration, an Asia Fruit Ticket Shop for visitor passes, and a dedicated media registration portal. Distribution and sales are executed through a regional office network spanning Hong Kong, Shanghai, Guangzhou, Bangkok (covering Thailand, Oceania, Middle East and Africa) and Berlin (covering Europe and Egypt), drawing on shared operational links to the FRUIT LOGISTICA Berlin sister event under the same brand family.
The business model combines four revenue streams: exhibitor stand rental (turnkey booths at $520/sqm for 9-18 sqm, space-only at $390-$465/sqm for 19+ sqm, plus mandatory $520 main and $360 co-exhibitor registration fees); trade visitor ticket sales ($40 single-day, $60 three-day, with early-bird discounts up to 40%); tiered sponsorship and advertising (Official Partner designations, venue inventory, Asiafruit Showcase speaking slots, online directory advertising); and Trade Press Stand registration fees from international publications. Strategic partnerships anchor content and category authority - Asiafruit Magazine / Fruitnet Media International as exclusive Knowledge Partner, UNITEC as Official Technology Partner, and IMBERRI as Official Fresh Produce Partner - while AsiaWorld-Expo provides the venue and ExPro Services provides fee-based visitor visa assistance.
Asia Fruit Logistica firmographics
Firmographics- Name
- Asia Fruit Logistica
- Legal name
- Global Produce Events (HK) Co., Limited
- Website
- https://asiafruitlogistica.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asia Fruit Logistica operates Asia's leading annual international trade exhibition for fresh fruit and vegetables, held at AsiaWorld-Expo in Hong Kong and serving 760+ exhibitors and 14,000+ trade visitors from across the global fresh produce value chain.
- Ownership category
- akta.pro rank
Asia Fruit Logistica industry classification
Industry- Product category
- Trade Show and Exhibition Services
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
Keywords
Where Asia Fruit Logistica is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices6 records
Markets served
Asia Fruit Logistica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibitor Stand Rental: Primary revenue from selling exhibition space to fresh produce companies. Stand options include complete turnkey booths (9-18 sqm at $520/sqm) and space-only options (19+ sqm at $390-465/sqm depending on booth configuration). Mandatory registration fees of $520 per main exhibitor and $360 per co-exhibitor apply.
- Visitor Tickets: Revenue from selling trade visitor passes. Single-day tickets at $40, three-day passes at $60. Early bird discounts available up to 40% off. Includes access to Asiafruit Knowledge Centre content.
- Sponsorship and Advertising: Sponsorship packages including Official Partner designations, venue advertising (banners, light boxes, column wraps, bag inserts, LED screens), Asiafruit Showcase speaking slots, and online directory advertising. Premium placement in visitor guide.
- Trade Press Stand: Registration fees from international trade publications participating in the Trade Press Stand, which offers listing on AFL website, visitor guide placement, and physical stand space for 200 publications.
- Meet Ups Events: Regional networking events held in key Asian markets featuring sponsorship opportunities for companies wanting focused market access to local industry professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single-Day Trade Visitor Pass |
| One time/ perpetual license | Pay-as-you-go | Three-Day Trade Visitor Pass |
| One time/ perpetual license | Multi-year contract | Standard Exhibition Booth (9-18 sqm) |
| One time/ perpetual license | Multi-year contract | Space Only Booth (19+ sqm) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Asia Fruit Logistica product offering
Product offeringCore offering
Asia Fruit Logistica operates Asia's leading annual international trade exhibition for the fresh produce industry, held at AsiaWorld-Expo in Hong Kong, covering the entire fresh produce value chain from growers and exporters to importers, distributors, and retailers. It also runs year-round regional Meet Ups, content programs via the Asiafruit Knowledge Centre, and the FRESHTech technology showcase, generating revenue from exhibitor booth rentals, visitor ticket sales, sponsorships, and trade press registrations.
Product overview
Asia Fruit Logistica is a single unified exhibition product (not a software platform) - Asia's leading international fresh produce trade show held annually at AsiaWorld-Expo in Hong Kong. The core offering is the main three-day exhibition (2-4 September 2026) covering the entire fresh produce industry value chain. The product portfolio includes complementary sub-products: Asiafruit Knowledge Centre (content hub with Congress, Business Forum, and Showcase), FRESHTech section with Innovation Award, regional Meet Ups events, specialized Buyer Program and Retailers Club tiers, First Timer Pavilion for new exhibitors, NEXPORT CHINA section, China Study Tour, and Asiafruit Awards. Supporting platforms include Exhibitor Registration System (EMS) for booth management and Asia Fruit Ticket Shop for visitor pass purchasing. The exhibition also features Forums on Nuts and Dried Fruit, and Frozen Fruit and Vegetables.
Differentiator
Problem solved
Functional benefit
Brands
- Asiafruit Knowledge Centre: Content hub at Asia Fruit Logistica organized by Asiafruit Magazine, featuring Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase.
- FRESHTech
- Meet Ups
Products and services
- Asia Fruit Logistica (Main Exhibition) Asia's premier international fresh produce trade exhibition held annually in Hong Kong, covering the entire fresh produce industry value chain including service support companies and innovative products. For growers, exporters, importers, distributors, and retailers seeking to develop business in Asian markets.
- Asiafruit Knowledge Centre
Quantifiable outcome
- Over 2,200 industry professionals gathered at regional Meet Ups across 5 cities
- +2 more outcomes
Companies that use Asia Fruit Logistica
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Asia Fruit Logistica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asia Fruit Logistica partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Asiafruit Magazine / Fruitnet Media InternationalcoreAsiafruit Magazine serves as the exclusive Knowledge Partner for Asia Fruit Logistica. The partnership organizes the Asiafruit Knowledge Centre featuring Asiafruit Congress, Business Forum, and Showcase - the official content hub of the exhibition providing strategic insights and practical takeaways for attendees.
- UNITECcoreUNITEC is designated as the Official Technology Partner for Asia Fruit Logistica, providing technology-focused expertise and innovation showcase for the fresh produce industry.
- IMBERRIcoreIMBERRI serves as the Official Fresh Produce Partner for Asia Fruit Logistica.
- Asia Fruit CongressmajorAsia Fruit Congress is held in conjunction with Asia Fruit Logistica, providing high-level strategic conference content for industry professionals.
- FRUIT LOGISTICA (Berlin)majorFRUIT LOGISTICA in Berlin is the related European sister event, part of the same brand family managed by Global Produce Events (HK) Co., Limited.
- AsiaWorld-ExpomajorAsiaWorld-Expo is the official venue for Asia Fruit Logistica, located adjacent to Hong Kong International Airport on Lantau Island.
- ExPro ServicesminorExPro Services provides visa application assistance for international visitors requiring Hong Kong entry visas, operating as a fee-based service for attendee convenience.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Asia Fruit Logistica competitors and assessment
Company assessmentDirect peers
- World Food Moscow / WorldFood Moscow: International food exhibition held annually in Moscow covering fresh produce, meat, dairy, and grocery categories. Direct peer as a similarly structured B2B food trade exhibition that competes for the same Eastern European and CIS-region fresh produce exhibitor spend that AFL also targets.
- FRUIT LOGISTICA: Berlin-based sister event covering the global fresh produce industry, run by Messe Berlin. Direct peer because it operates the same trade exhibition model for the same fresh produce value chain but serving the European market; AFL and FRUIT LOGISTICA share back-office resources and cross-promote buyers.
- Macfrut: Annual international trade fair for the fruit and vegetable sector held in Rimini, Italy. Direct peer as a competing regional fresh produce B2B exhibition serving Mediterranean and European producers and importers, overlapping with AFL's target exhibitor base.
- The Global Produce & Floral Show (IFPA): International Fresh Produce Association's flagship annual trade show and convention for the global fresh produce and floral industry, formerly known as PMA Fresh Summit. Direct peer because it runs an analogous B2B exhibition format connecting growers, distributors, and retailers in the fresh produce value chain, primarily in North America.
- Food & Hotel Asia (FHA): Major biennial B2B food and hospitality trade exhibition held in Singapore. Direct peer because it operates the same B2B trade show model serving food and beverage suppliers and buyers in the Asia-Pacific region, with overlapping fresh produce exhibitor content.
Regional players
- ProPak Asia: Leading processing and packaging trade exhibition for Asia, held annually in Bangkok. Regional peer because it serves overlapping Asia-based B2B buyers and food-industry exhibitors (especially packaging and processing technology) that AFL targets through its FRESHTech section.
Others
- Fruitnet Media International (Asiafruit Magazine): Global fresh produce media publisher and AFL's exclusive Knowledge Partner, organizing the Asiafruit Knowledge Centre, Congress, Business Forum, and Showcase. Adjacent/ecosystem player rather than direct competitor because it operates a media (publishing, content) model that complements AFL's event business.
Broad incumbents
- SIAL (Salon International de l'Alimentation): One of the world's largest food and beverage trade fairs, held in Paris with sister editions in Shanghai, Montreal, Jakarta, and Riyadh. Broad incumbent because it covers the entire food industry (not just fresh produce) and attracts many of the same global exhibitor and buyer segments AFL targets.
- Gulfood: Dubai-based annual trade exhibition billed as the world's largest annual food and beverage trade show. Broad incumbent serving a similar B2B exhibitor/buyer model across the entire food industry, including fresh produce, and competing for Middle East and emerging-market exhibitor spend.
- Anuga: Biennial leading global trade fair for the food and beverage industry held in Cologne, Germany. Broad incumbent competing for the same international food producer and distributor marketing budgets, though focused on processed food categories in addition to fresh.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Asia Fruit Logistica social profiles
Digital presenceAsia Fruit Logistica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asia Fruit Logistica leadership team
Management profileNumber of profiles
Profiles20 records
Asia Fruit Logistica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asia Fruit Logistica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asia Fruit Logistica
What does Asia Fruit Logistica do?
Asia Fruit Logistica operates Asia's leading annual international trade exhibition for the fresh produce industry, held at AsiaWorld-Expo in Hong Kong, covering the entire fresh produce value chain from growers and exporters to importers, distributors, and retailers. It also runs year-round regional Meet Ups, content programs via the Asiafruit Knowledge Centre, and the FRESHTech technology showcase, generating revenue from exhibitor booth rentals, visitor ticket sales, sponsorships, and trade press registrations.
Is Asia Fruit Logistica a public or private company?
Asia Fruit Logistica is a private company. It is classified as corporate owned and is currently operating.
When was Asia Fruit Logistica founded?
Asia Fruit Logistica was founded in 2007. It employs 1 to 10 people.
Where is Asia Fruit Logistica based?
Asia Fruit Logistica is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does Asia Fruit Logistica make money?
Five revenue lines are on record. Exhibitor Stand Rental is the primary driver. The others are visitor Tickets, sponsorship and Advertising, trade Press Stand and meet Ups Events.
Who are Asia Fruit Logistica's main competitors?
Direct peers on record are World Food Moscow / WorldFood Moscow, FRUIT LOGISTICA, Macfrut, The Global Produce & Floral Show (IFPA) and Food & Hotel Asia (FHA). ProPak Asia is listed as a regional player. Fruitnet Media International (Asiafruit Magazine) is listed as an others. Broad incumbents are SIAL (Salon International de l'Alimentation), Gulfood and Anuga.
Does Asia Fruit Logistica have an API?
No public API is recorded for Asia Fruit Logistica.
What industry is Asia Fruit Logistica in?
Asia Fruit Logistica's product category is Trade Show and Exhibition Services. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 424480 and its SIC code is 5140.