Asia Fruit Logistica

What Asia Fruit Logistica does

Asia Fruit Logistica is Asia's leading international trade exhibition for the fresh fruit and vegetable industry, operated by the privately held Global Produce Events (HK) Co., Limited from Wan Chai, Hong Kong, since its founding in 2007. Its core product is a three-day annual physical exhibition held at AsiaWorld-Expo on Lantau Island adjacent to Hong Kong International Airport, which in 2025 attracted 760+ exhibitors from 43 countries and regions and 14,000+ trade visitors from 80 nations. The exhibition covers the entire fresh produce value chain - growers, exporters, importers, distributors, and retailers - and is supported by a structured sub-product portfolio: the Asiafruit Knowledge Centre (Congress, Business Forum, Showcase), a FRESHTech section with an Innovation Award, a tiered Buyer Program including the Retailers Club, a First Timer Pavilion, a NEXPORT CHINA section, a China Study Tour, and the Asiafruit Awards.

The company extends engagement year-round through Asia Fruit Logistica Meet Ups - regional networking events that ran across India, Vietnam, Thailand, China, Peru and Chile in 2025, drawing 2,200+ professionals, 90 expert speakers, and 80+ hours of programming. Underlying commercial infrastructure includes an Exhibitor Management System (EMS) for online booth registration, an Asia Fruit Ticket Shop for visitor passes, and a dedicated media registration portal. Distribution and sales are executed through a regional office network spanning Hong Kong, Shanghai, Guangzhou, Bangkok (covering Thailand, Oceania, Middle East and Africa) and Berlin (covering Europe and Egypt), drawing on shared operational links to the FRUIT LOGISTICA Berlin sister event under the same brand family.

The business model combines four revenue streams: exhibitor stand rental (turnkey booths at $520/sqm for 9-18 sqm, space-only at $390-$465/sqm for 19+ sqm, plus mandatory $520 main and $360 co-exhibitor registration fees); trade visitor ticket sales ($40 single-day, $60 three-day, with early-bird discounts up to 40%); tiered sponsorship and advertising (Official Partner designations, venue inventory, Asiafruit Showcase speaking slots, online directory advertising); and Trade Press Stand registration fees from international publications. Strategic partnerships anchor content and category authority - Asiafruit Magazine / Fruitnet Media International as exclusive Knowledge Partner, UNITEC as Official Technology Partner, and IMBERRI as Official Fresh Produce Partner - while AsiaWorld-Expo provides the venue and ExPro Services provides fee-based visitor visa assistance.

Name

Asia Fruit Logistica

Legal name

Global Produce Events (HK) Co., Limited

Website

https://asiafruitlogistica.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Asia Fruit Logistica operates Asia's leading annual international trade exhibition for fresh fruit and vegetables, held at AsiaWorld-Expo in Hong Kong and serving 760+ exhibitors and 14,000+ trade visitors from across the global fresh produce value chain.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce trade show
• International fruit exhibition
• Trade fair logistics
• Exhibition booth rental
• Fresh produce networking

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Stand Rental: Primary revenue from selling exhibition space to fresh produce companies. Stand options include complete turnkey booths (9-18 sqm at $520/sqm) and space-only options (19+ sqm at $390-465/sqm depending on booth configuration). Mandatory registration fees of $520 per main exhibitor and $360 per co-exhibitor apply.
2. Visitor Tickets: Revenue from selling trade visitor passes. Single-day tickets at $40, three-day passes at $60. Early bird discounts available up to 40% off. Includes access to Asiafruit Knowledge Centre content.
3. Sponsorship and Advertising: Sponsorship packages including Official Partner designations, venue advertising (banners, light boxes, column wraps, bag inserts, LED screens), Asiafruit Showcase speaking slots, and online directory advertising. Premium placement in visitor guide.
4. Trade Press Stand: Registration fees from international trade publications participating in the Trade Press Stand, which offers listing on AFL website, visitor guide placement, and physical stand space for 200 publications.
5. Meet Ups Events: Regional networking events held in key Asian markets featuring sponsorship opportunities for companies wanting focused market access to local industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Asia Fruit Logistica operates Asia's leading annual international trade exhibition for the fresh produce industry, held at AsiaWorld-Expo in Hong Kong, covering the entire fresh produce value chain from growers and exporters to importers, distributors, and retailers. It also runs year-round regional Meet Ups, content programs via the Asiafruit Knowledge Centre, and the FRESHTech technology showcase, generating revenue from exhibitor booth rentals, visitor ticket sales, sponsorships, and trade press registrations.

Product overview

Asia Fruit Logistica is a single unified exhibition product (not a software platform) - Asia's leading international fresh produce trade show held annually at AsiaWorld-Expo in Hong Kong. The core offering is the main three-day exhibition (2-4 September 2026) covering the entire fresh produce industry value chain. The product portfolio includes complementary sub-products: Asiafruit Knowledge Centre (content hub with Congress, Business Forum, and Showcase), FRESHTech section with Innovation Award, regional Meet Ups events, specialized Buyer Program and Retailers Club tiers, First Timer Pavilion for new exhibitors, NEXPORT CHINA section, China Study Tour, and Asiafruit Awards. Supporting platforms include Exhibitor Registration System (EMS) for booth management and Asia Fruit Ticket Shop for visitor pass purchasing. The exhibition also features Forums on Nuts and Dried Fruit, and Frozen Fruit and Vegetables.

Differentiator

Problem solved

Functional benefit

Brands

• Asiafruit Knowledge Centre: Content hub at Asia Fruit Logistica organized by Asiafruit Magazine, featuring Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase.
• FRESHTech
• Meet Ups

Products and services

• Asia Fruit Logistica (Main Exhibition) Asia's premier international fresh produce trade exhibition held annually in Hong Kong, covering the entire fresh produce industry value chain including service support companies and innovative products. For growers, exporters, importers, distributors, and retailers seeking to develop business in Asian markets.
• Asiafruit Knowledge Centre

Quantifiable outcome

• Over 2,200 industry professionals gathered at regional Meet Ups across 5 cities
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Asiafruit Magazine / Fruitnet Media InternationalcoreStrategic or Co-development PartnerAsiafruit Magazine serves as the exclusive Knowledge Partner for Asia Fruit Logistica. The partnership organizes the Asiafruit Knowledge Centre featuring Asiafruit Congress, Business Forum, and Showcase - the official content hub of the exhibition providing strategic insights and practical takeaways for attendees.
• UNITECcoreStrategic or Co-development PartnerUNITEC is designated as the Official Technology Partner for Asia Fruit Logistica, providing technology-focused expertise and innovation showcase for the fresh produce industry.
• IMBERRIcoreStrategic or Co-development PartnerIMBERRI serves as the Official Fresh Produce Partner for Asia Fruit Logistica.
• Asia Fruit CongressmajorStrategic or Co-development PartnerAsia Fruit Congress is held in conjunction with Asia Fruit Logistica, providing high-level strategic conference content for industry professionals.
• FRUIT LOGISTICA (Berlin)majorStrategic or Co-development PartnerFRUIT LOGISTICA in Berlin is the related European sister event, part of the same brand family managed by Global Produce Events (HK) Co., Limited.
• AsiaWorld-ExpomajorImplementation/ SI/ Consulting PartnerAsiaWorld-Expo is the official venue for Asia Fruit Logistica, located adjacent to Hong Kong International Airport on Lantau Island.
• ExPro ServicesminorOthersExPro Services provides visa application assistance for international visitors requiring Hong Kong entry visas, operating as a fee-based service for attendee convenience.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Food Moscow / WorldFood Moscow: International food exhibition held annually in Moscow covering fresh produce, meat, dairy, and grocery categories. Direct peer as a similarly structured B2B food trade exhibition that competes for the same Eastern European and CIS-region fresh produce exhibitor spend that AFL also targets.
• FRUIT LOGISTICA: Berlin-based sister event covering the global fresh produce industry, run by Messe Berlin. Direct peer because it operates the same trade exhibition model for the same fresh produce value chain but serving the European market; AFL and FRUIT LOGISTICA share back-office resources and cross-promote buyers.
• Macfrut: Annual international trade fair for the fruit and vegetable sector held in Rimini, Italy. Direct peer as a competing regional fresh produce B2B exhibition serving Mediterranean and European producers and importers, overlapping with AFL's target exhibitor base.
• The Global Produce & Floral Show (IFPA): International Fresh Produce Association's flagship annual trade show and convention for the global fresh produce and floral industry, formerly known as PMA Fresh Summit. Direct peer because it runs an analogous B2B exhibition format connecting growers, distributors, and retailers in the fresh produce value chain, primarily in North America.
• Food & Hotel Asia (FHA): Major biennial B2B food and hospitality trade exhibition held in Singapore. Direct peer because it operates the same B2B trade show model serving food and beverage suppliers and buyers in the Asia-Pacific region, with overlapping fresh produce exhibitor content.

Regional players

• ProPak Asia: Leading processing and packaging trade exhibition for Asia, held annually in Bangkok. Regional peer because it serves overlapping Asia-based B2B buyers and food-industry exhibitors (especially packaging and processing technology) that AFL targets through its FRESHTech section.

Others

• Fruitnet Media International (Asiafruit Magazine): Global fresh produce media publisher and AFL's exclusive Knowledge Partner, organizing the Asiafruit Knowledge Centre, Congress, Business Forum, and Showcase. Adjacent/ecosystem player rather than direct competitor because it operates a media (publishing, content) model that complements AFL's event business.

Broad incumbents

• SIAL (Salon International de l'Alimentation): One of the world's largest food and beverage trade fairs, held in Paris with sister editions in Shanghai, Montreal, Jakarta, and Riyadh. Broad incumbent because it covers the entire food industry (not just fresh produce) and attracts many of the same global exhibitor and buyer segments AFL targets.
• Gulfood: Dubai-based annual trade exhibition billed as the world's largest annual food and beverage trade show. Broad incumbent serving a similar B2B exhibitor/buyer model across the entire food industry, including fresh produce, and competing for Middle East and emerging-market exhibitor spend.
• Anuga: Biennial leading global trade fair for the food and beverage industry held in Cologne, Germany. Broad incumbent competing for the same international food producer and distributor marketing budgets, though focused on processed food categories in addition to fresh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV44DRF-pOeSuxvr05Pk1Nw
• Xx.com/ASIA_FRUIT

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Fruit Logistica