Forgestar
Forgestar is a US-based private aftermarket automotive wheel brand selling flow-formed monoblock wheels directly to enthusiasts and through a dealer network for performance, drag racing, and truck/SUV applications.
- Company typePrivate
- Founded-
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Forgestar does
Forgestar is a US-based aftermarket automotive wheel brand that designs, markets, and sells flow-formed monoblock wheels to enthusiast consumers across three primary verticals: performance sports cars (Corvette, Mustang, Camaro, Civic Type R, 370Z), drag racing, and light trucks and SUVs (Ford F-150, Chevrolet Silverado, Lexus LX600, BMW X7). Its core technical proposition is the flow-formed monoblock manufacturing process, which delivers a higher strength-to-weight ratio than conventional cast wheels, supplemented by deep concave profile options and dedicated beadlock designs for drag applications. The product portfolio comprises the F14, CF5, CF5V, and CF10 series for performance cars; the D5 Beadlock, D5 Drag, F14 Beadlock, and F14 Drag for drag racing; and the X6, X12, and X14 six-lug series for trucks and SUVs, with a Custom Wheels program that lets buyers specify size, concavity, and finish. Forgestar is a doing-business-as name of MW Company LLC, a US-based private conglomerate that operates multiple wheel brands.
Forgestar firmographics
Firmographics- Name
- Forgestar
- Legal name
- MW Company LLC
- Website
- https://forgestar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forgestar is a US-based private aftermarket automotive wheel brand selling flow-formed monoblock wheels directly to enthusiasts and through a dealer network for performance, drag racing, and truck/SUV applications.
- Ownership category
- akta.pro rank
Forgestar industry classification
Industry- Product category
- Aftermarket Automotive Wheels
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
Keywords
Where Forgestar is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Forgestar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wheel Sales: Primary revenue from direct sales of flow formed monoblock wheels across Performance, Drag Performance, and Truck & SUV categories. Products available in standard and custom configurations with various finishes.
- Custom Wheel Orders: Bespoke/custom wheel orders allowing customers to customize size, concavity profile, and finish for personalized products
- Accessories: Sales of wheel accessories including Beadlock Rings, Center Caps, and Hardware
- Apparel and Merchandise: Sales of branded gear including Hats, Tops & Tees, and Stickers
- Affirm Financing Partnership: Partnership with Affirm for financing options, allowing customers to pay over time with rates from 0-36% APR
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Affirm Financing available at checkout |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Forgestar product offering
Product offeringCore offering
Forgestar designs, manufactures, and sells aftermarket automotive wheels — including performance, drag racing, and truck/SUV monoblock wheels built using a flow forming process — along with custom forged wheel programs, supporting accessories (beadlock rings, center caps, hardware), and branded apparel. Offerings are sold direct to consumers online and through an authorized dealer network, backed by a lifetime structural warranty.
Product overview
Forgestar is a flow-formed monoblock wheel manufacturer producing performance wheels for sports cars, trucks, SUVs, and drag racing applications. The product portfolio centers on wheel series including F14, CF10, CF5, CF5V for performance vehicles, D5 Beadlock and D5 Drag for drag racing, X12, X14, and X6 for trucks and SUVs. The company offers a Custom Wheels program enabling bespoke sizing, concavity, and finish customization, along with accessories (beadlock rings, center caps, hardware) and branded apparel gear. Forgestar operates as part of MW Company LLC and sells through dealers as well as directly, backed by a lifetime structural warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- CFV5 Performance Wheel Flow formed monoblock performance wheel for sports cars and sedans.
- CF5 Performance Wheel Flow formed monoblock performance wheel offered across staggered fitments.
- CF10 Performance Wheel Deep-concave flow formed monoblock performance wheel for staggered fitments.
- F14 Performance Wheel Flow formed monoblock performance wheel carried in Forgestar's performance catalog.
- D5 Drag Wheel Drag-specific flow formed monoblock wheel for drag racing applications.
- D5 Beadlock Drag Wheel Beadlock drag wheel providing tire retention under high-torque drag launches.
- F14 Drag Wheel Drag-oriented flow formed monoblock wheel for drag racing applications.
- F14 Beadlock Drag Wheel Beadlock drag wheel based on the F14 platform for tire retention under drag launches.
- X6 Truck & SUV Wheel Flow formed monoblock wheel sized and load-rated for trucks and SUVs.
- X12 Truck & SUV Wheel Flow formed monoblock wheel sized and load-rated for trucks and SUVs.
- X14 Truck & SUV Wheel Flow formed monoblock wheel sized and load-rated for trucks and SUVs.
- M7S Custom Forged Wheel Bespoke custom forged wheel commissioned through the Forgestar Custom program.
- M14 Custom Forged Wheel Bespoke custom forged wheel commissioned through the Forgestar Custom program.
- Forgestar Custom Forged Wheel Program Custom program letting buyers commission bespoke Multiple-Piece and Monoblock forged wheels tailored to specific vehicle fitments and finishes.
- Forgestar Accessories (Beadlock Rings, Center Caps, Hardware) Wheel accessories including beadlock rings, center caps, and installation hardware supporting Forgestar wheels.
- Forgestar Apparel Branded apparel and merchandise sold through the Forgestar storefront.
Companies that use Forgestar
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
Forgestar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Forgestar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AffirmminorAffirm provides financing options for Forgestar customers at checkout, allowing purchases to be split into manageable monthly payments with rates from 0-36% APR. This partnership enables customers who may not have full upfront payment to purchase wheels through installment plans.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Forgestar competitors and assessment
Company assessmentDirect peers
- HRE Wheels: HRE is a high-end aftermarket wheel manufacturer (forged and flow-formed) serving performance and luxury vehicles, directly comparable to Forgestar's flow-formed monoblock positioning and customization model.
- Niche Wheels: Niche produces aftermarket concave and deep-dish wheels for performance cars and luxury SUVs via dealers and direct sales, sitting in the same fitment and aesthetic niche as Forgestar's CF and F series.
- Vossen Wheels: Vossen is a direct competitor selling aftermarket luxury and performance wheels (including flow-formed and forged lines) through DTC and dealer channels, targeting the same enthusiast segments as Forgestar such as German luxury, sports cars, and SUVs.
- Ferrada Wheels: Ferrada produces concave flow-formed aftermarket wheels for European and domestic performance vehicles and SUVs, directly comparable to Forgestar's flow-formed monoblock offerings and customization model.
- Forgeline Motorsports: Forgeline is a US-based custom and performance wheel manufacturer with a custom build program; it competes with Forgestar across custom-fit performance wheels for sports cars, drag, and track applications.
- TSW Wheels: TSW is an aftermarket performance and luxury wheel brand with multi-spoke and concave designs distributed through dealers and online, comparable to Forgestar across sports car and SUV fitments.
- Rohana Wheels: Rohana is an aftermarket wheel brand with a broad catalog of concave and flow-formed designs sold through dealer networks and DTC, directly overlapping Forgestar's product positioning and channels.
- Stance Wheels: Stance is an aftermarket wheel brand focused on concave, directional designs for sports cars, EV (notably Tesla), and luxury SUVs, closely overlapping Forgestar's performance and EV fitments.
Broad incumbents
- Fuel Off-Road: Fuel Off-Road is a large, established aftermarket truck and SUV wheel brand sold through a wide dealer network, directly comparable to Forgestar's Truck & SUV X-series and a key competitor in the 6-lug performance truck segment.
- BBS USA: BBS is a long-established premium wheel manufacturer with a broad product portfolio across motorsport, OEM, and aftermarket. It is a broader incumbent than Forgestar but operates in the same premium performance and motorsport wheel category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Forgestar social profiles
Digital presenceForgestar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forgestar leadership team
Management profileNumber of profiles
Forgestar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forgestar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forgestar
What does Forgestar do?
Forgestar designs, manufactures, and sells aftermarket automotive wheels — including performance, drag racing, and truck/SUV monoblock wheels built using a flow forming process — along with custom forged wheel programs, supporting accessories (beadlock rings, center caps, hardware), and branded apparel. Offerings are sold direct to consumers online and through an authorized dealer network, backed by a lifetime structural warranty.
Is Forgestar a public or private company?
Forgestar is a private company. It is classified as corporate owned and is currently operating.
When was Forgestar founded?
Forgestar was founded in -1. It employs 1 to 10 people.
Where is Forgestar based?
Forgestar is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does Forgestar make money?
Five revenue lines are on record. Wheel Sales are the primary driver. The others are custom Wheel Orders, accessories, apparel and Merchandise and affirm Financing Partnership.
Who are Forgestar's main competitors?
Direct peers on record are HRE Wheels, Niche Wheels, Vossen Wheels, Ferrada Wheels, Forgeline Motorsports, TSW Wheels, Rohana Wheels and Stance Wheels. Broad incumbents are Fuel Off-Road and BBS USA.
Does Forgestar have an API?
No public API is recorded for Forgestar.
What industry is Forgestar in?
Forgestar's product category is Aftermarket Automotive Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors). Its NAICS code is 3363 and its SIC code is 3714.