Gamblewise
Gamblewise is a UK-based B2B technology company that provides location-aware responsible gambling solutions, including iBeacon hardware, mobile apps, and analytics platforms, to casino and gambling operators globally.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gamblewise does
Gamblewise is a privately held UK-based B2B technology company that provides responsible gambling solutions to casino and gambling operators. Founded around 2016 and headquartered in London's Belgravia district, the company positions itself as a specialist in social responsibility within the gambling industry, with operations described as global in scope. Its core customer base consists of casino operators and gambling establishments that need to monitor player behavior, deliver responsible gambling interventions, and comply with regulatory requirements for player protection.
The company's product offering is an integrated technology stack combining hardware (iBeacon infrastructure and WiFi positioning systems) with software (mobile applications for end customers and venue managers, analytics systems, and management platforms). The platform uses location-aware proximity detection to track player presence within gambling venues and enable targeted responsible gambling interventions. Underlying this is a quote-based enterprise sales model with multi-year contracts, where beacon hardware is offered as a lead-generation tool through a "Request free beacon" form.
Gamblewise is a small organization with 1-10 employees, led by CEO Andrew Tottenham (20+ years of casino industry experience), Managing Partner Pablo Gonzalez (20+ years business operations experience), and Director of Product Management Victor Anastasiu (10+ years technology experience). The company is private, with no disclosed institutional investors, funding rounds, named customers, or partnerships, which limits visibility into commercial traction and ownership structure.
Gamblewise firmographics
Firmographics- Name
- Gamblewise
- Legal name
- GambleWise
- Website
- https://gamblewise.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gamblewise is a UK-based B2B technology company that provides location-aware responsible gambling solutions, including iBeacon hardware, mobile apps, and analytics platforms, to casino and gambling operators globally.
- Ownership category
- akta.pro rank
Gamblewise industry classification
Industry- Product category
- Responsible Gambling Technology
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Responsible Gambling & Player Protection Solutions (MPAEACAJ)
- akta.pro secondary industry
- Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)
Keywords
Where Gamblewise is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gamblewise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Technology Solutions Licensing: GambleWise provides responsible gambling technology solutions to casino and gambling operators. Based on their business model offering beacons, analytics, and management platforms, revenue appears to be generated through licensing their technology platforms and providing hardware (beacons) to gambling venues. The company operates on a B2B model targeting gambling operators globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for gambling operators |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Gamblewise product offering
Product offeringCore offering
GambleWise provides a responsible gambling technology platform for casino and gambling operators, combining iBeacon hardware, WiFi positioning, mobile applications (customer- and manager-facing), and analytics systems. The platform enables gambling venues to monitor player behavior, trigger responsible gambling interventions, and support compliance with player protection requirements.
Product overview
GambleWise is a responsible gambling technology company offering a unified platform of products including Mobile Applications, Analytics Systems, and Management Platforms for casino operators. The product suite is powered by location-based infrastructure using iBeacon and WiFi Positioning Systems. The company provides free beacons (physical iBeacon devices) that enable proximity-based responsible gambling interventions within gambling venues. The core technology stack enables operators to monitor player behavior, deliver targeted interventions, and maintain compliance with responsible gambling regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Mobile Application Customer-facing mobile application providing responsible gambling tools (such as self-exclusion, time management, and spending controls) for gambling venue patrons.
- Manager Mobile Application Manager-facing mobile application used by gambling venue staff to manage responsible gambling interventions and customer monitoring.
- Player Behavior Analytics Systems Analytics platform that processes customer location and behavior data to identify at-risk gambling behavior and generate responsible gambling insights for operators.
- Operator Management Platform Back-end platform for gambling operators to manage responsible gambling compliance, player interactions, and intervention workflows.
- iBeacon Infrastructure Physical iBeacon devices deployed in gambling venues to track customer locations and enable proximity-based responsible gambling interventions.
- WiFi Positioning System WiFi-based positioning system that monitors player presence and movement within gambling venues to support responsible gambling interventions.
Companies that use Gamblewise
Customer profileSegments2 records
Ideal customer profiles1 record
Gamblewise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gamblewise partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Gamblewise competitors and assessment
Company assessmentBroad incumbents
- Playtech: Playtech is a leading gambling software and platform provider whose Playtech Responsible Gambling suite (including BetBuddy analytics) competes with Gamblewise at the broader customer base.
- Light & Wonder (formerly Scientific Games): Light & Wonder supplies casino systems, table products, and content with player-protection modules, positioning it as an incumbent alternative to specialist responsible-gambling vendors.
- IGT (International Game Technology): IGT is a major gaming equipment and systems vendor offering responsible-gambling features within its enterprise casino management systems, representing a bundled alternative to a standalone vendor like Gamblewise.
- Aristocrat Leisure: Aristocrat is a global gaming content and technology provider whose casino management systems include responsible-gambling features that compete for the same operator wallet as Gamblewise.
Others
- Kindred Group: Kindred Group operates major online gambling brands and is known for its substantial investment in responsible-gambling tooling; as a customer/operator archetype it shapes demand for suppliers like Gamblewise.
Regional players
- Novomatic: Novomatic is a European gaming technology and equipment manufacturer with responsible-gambling offerings targeted at European land-based operators, a regional peer to Gamblewise's primarily UK-based footprint.
Direct peers
- EPIC Risk Solutions: EPIC Risk Solutions provides gambling-harm minimization services and self-exclusion program management to land-based gambling operators, directly overlapping with Gamblewise's in-venue responsible-gambling intervention offering.
- Mindway AI: Mindway AI offers AI-driven responsible gambling analytics that identify at-risk player behavior for operators, making it the closest software-analytics peer to Gamblewise's analytics systems product.
- GeoComply: GeoComply provides geolocation and identity verification for the gambling industry, overlapping with Gamblewise's location-aware responsible-gambling technology stack for compliance and player protection.
Emerging players
- Gamban: Gamban provides self-exclusion software blocking access to gambling sites/apps, an adjacent responsible-gambling solution that addresses part of the same player-protection problem set as Gamblewise's platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Gamblewise social profiles
Digital presenceGamblewise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamblewise leadership team
Management profileNumber of profiles
Profiles3 records
Gamblewise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamblewise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamblewise
What does Gamblewise do?
GambleWise provides a responsible gambling technology platform for casino and gambling operators, combining iBeacon hardware, WiFi positioning, mobile applications (customer- and manager-facing), and analytics systems. The platform enables gambling venues to monitor player behavior, trigger responsible gambling interventions, and support compliance with player protection requirements.
Is Gamblewise a public or private company?
Gamblewise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gamblewise founded?
Gamblewise was founded in 2016. It employs 1 to 10 people.
Where is Gamblewise based?
Gamblewise is headquartered in London, United Kingdom, in the Europe region.
How does Gamblewise make money?
One revenue line is on record: technology Solutions Licensing.
Who are Gamblewise's main competitors?
Broad incumbents on record are Playtech, Light & Wonder (formerly Scientific Games), IGT (International Game Technology) and Aristocrat Leisure. Kindred Group is listed as an others. Novomatic is listed as a regional player. Direct peers are EPIC Risk Solutions, Mindway AI and GeoComply. Gamban is listed as an emerging player.
Does Gamblewise have an API?
No public API is recorded for Gamblewise.
What industry is Gamblewise in?
Gamblewise's product category is Responsible Gambling Technology. Its primary akta.pro industry code is MPAEACAJ, Responsible Gambling & Player Protection Solutions, with a secondary code of MPAEAKAE, Geolocation, Age Verification & Responsible Gambling Tech. Its NAICS code is 7132 and its SIC code is 7990.