What MarcAurelConsult does

MarcAurelConsult e.V. is a Bonn-based registered student consulting association (eingetragener Verein) that delivers advisory services to external corporate clients at price points below traditional consulting firms. Its service portfolio covers Research & Analysis, Marketing, Value Creation (Wertschöpfung), Digitalization (Digitalisierung), Sustainability (Nachhaltigkeit), IT Consulting, Strategy Consulting (Strategieberatung), and Product Development (Produktentwicklung), delivered through a five-stage project process (initial contact, problem definition, goal setting, execution, final presentation). Labor is supplied by student volunteers from the University of Bonn and Hochschule Bonn-Rhein-Sieg, drawn from diverse academic disciplines including Psychology, Economics, and Business Psychology, contributing 5+ hours weekly to internal operations and external engagements.

The revenue model is fee-for-service consulting with project-based, negotiated per-engagement pricing; internal association work is uncompensated. Commercial distribution is single-country/domestic (Germany, concentrated in Bonn), driven by direct outreach to businesses via email and network contacts. The organization also operates a recruiting channel for prospective members through an annual application window (Oct 1–Nov 15), university lecture outreach, and a multi-channel social presence (Instagram, Facebook, LinkedIn, WhatsApp). A complementary function sits alongside consulting: workshops, training sessions, and recruiting events co-organized with corporate partners including Deloitte, Absolventen-Schmiede, BearingPoint, and Tagueri serve as talent development and recruiting vehicles for member firms and clients.

Governance follows the German e.V. structure with an elected Vorstand (board), an advisory Beirat chaired by Carlo Knapp, and departmental heads for Human Resources, Marketing, and Finance/IT/Legal. The current Chairman of the Board is Mats Gard (since March 2024), supported by Max Gürtner as Deputy/HR lead and recent appointees Zeynep Köse (HR, June 2025), Marcella Assimenios (Marketing, June 2025), and Maximilian Mayer (Finance/IT/Legal, May 2024). The association is registered with Amtsgericht Bonn under VR 8667, has no disclosed venture or institutional backers, and is funded exclusively through external client consulting fees.

Name

MarcAurelConsult

Legal name

MarcAurelConsult e.V.

Website

https://marcaurelconsult.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MarcAurelConsult e.V. is a Bonn-based student consulting association delivering affordable advisory services — including strategy, IT, marketing, and product development — to small and medium enterprises, staffed by volunteer students from the University of Bonn and Hochschule Bonn-Rhein-Sieg.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. External Consulting Projects: Fee-for-service consulting engagements with external business clients. Projects are compensated based on hours worked and negotiated client terms. External projects cover areas including Research & Analysis, Marketing, Value Creation, Digitalization, Sustainability, IT, Strategic Consulting, and Product Development.
2. Internal Volunteer Work: Unpaid volunteer work within association departments and task forces. Members contribute 5+ hours weekly to internal operations, workshops, and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MarcAurelConsult is a student-run business consulting association (e.V.) based in Bonn, Germany that delivers project-based advisory services to external corporate clients. Offerings span Research & Analysis, Marketing, Value Creation, Digitalization, Sustainability, IT, Strategy, and Product Development consulting, alongside recruiting services, event organization, and member training programs staffed by student consultants from diverse academic disciplines.

Product overview

MarcAurelConsult is a student-run business consulting association (e.V.) based in Bonn, Germany. It operates as a single unified consulting service rather than a platform architecture. The organization offers a portfolio of consulting services including Research & Analysis, Marketing, IT Consulting, Strategy Consulting, Product Development, Sustainability, and Value Creation. For corporate clients, services extend to recruiting, event organization, and talent development through workshops. Internal programs include member development workshops and training in cooperation with consulting firms. The consulting services are delivered through a structured project process and staffed by student consultants from diverse academic backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Analysis Funded and differentiated analysis of business matters, providing clients with rigorous decision-making foundations through diverse consultant backgrounds.
• Marketing Consulting Target audience-focused marketing advice combining experience and innovation to reach across the generation spectrum.
• Value Creation Consulting Consulting on workplace appreciation, ethics, and inspirational value foundations to enhance workplace joy and communicate purpose.
• Digitalization Consulting Development of new strategies to modernize companies with digital solutions for information management and future-readiness.
• Sustainability Consulting Long-term success consulting through quality and value-centered approaches, helping clients develop environmentally conscious unique selling propositions.
• IT Consulting IT solutions ranging from website development to business intelligence tools, with experienced consultants in designing and implementing technology solutions.
• Strategy Consulting Strategic consulting drawing on diversified expertise across various fields of study to support management decision-making.
• Product Development Consulting External perspective support for new product ideas including development assistance and market research.
• Recruiting Services Access to young talents through extensive marketing channels, reaching high quantity and quality of applicants including trained students with relevant practical experience.
• Event Organization Professional organization of diverse recruiting events reaching maximum range of disciplines across University of Bonn and Bonn-Rhein-Sieg University of Applied Sciences.
• Workshops & Training Jointly organized workshops, training sessions, and casual events for targeted development of exceptionally motivated students.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BearingPointminorStrategic or Co-development Partner · 20 June 2024Consulting firm conducting workshop for association members on June 20, 2024. Part of professional development offerings for student consultants.
• TagueriminorStrategic or Co-development Partner · 1 June 2024Partner organization conducting events in June 2024 (KW 22). Collaboration on professional development activities for members.
• DeloitteminorGTM or Marketing PartnerDeloitte logo appears on partnership page. Association organizes workshops and training events with consulting partners. Nature of Deloitte involvement appears limited to logo presence and potential workshop collaboration.
• Absolventen-SchmiedeminorStrategic or Co-development PartnerAcademic writing and professional development partner. Collaboration on workshops for students. Logo displayed on partnership page indicating cooperative relationship for talent development.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Deloitte: Global professional services firm and listed MarcAurelConsult partnership-page partner. Competes for SME advisory engagements at a much higher price point while also serving as a future employer pipeline for the association's alumni.
• The Boston Consulting Group: Global strategy consulting incumbent with a major German practice. Competes for strategic advisory work and recruits heavily from German universities, overlapping directly with MarcAurelConsult's talent funnel.
• Roland Berger: Germany-founded global management consultancy headquartered in Munich. Most direct German-headquartered consulting incumbent to MarcAurelConsult's strategic and operational advisory offerings for SMEs.
• McKinsey & Company: Global management consulting incumbent operating in Germany. Competes for the same SME and mid-market strategy advisory budgets and is one of the top destinations for MarcAurelConsult-trained alumni.
• BearingPoint: European management and technology consulting firm that conducts workshops for MarcAurelConsult members (June 2024). Overlaps in IT, digitalization and strategy advisory to mid-market clients and competes for the same junior talent.
• Tagueri: German management and IT consultancy that ran joint events with MarcAurelConsult in June 2024 (KW 22). Overlaps in strategy, IT and organizational consulting for German enterprise clients and is an active recruiter from Bonn-area universities.

Direct peers

• confidas: Hamburg-based German studentische Unternehmensberatung offering SME consulting by students — the closest direct analog to MarcAurelConsult's model, competing in the same university-tied, student-delivered consulting segment in a different German city.
• move:elevator: Stuttgart-based German student consulting association running the same student-delivered, SME-targeted consulting model with tier-1 firm partnerships — directly comparable in cost structure, talent sourcing and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/marcaurelconsult
• LinkedInlinkedin.com/company/1354948
• Instagraminstagram.com/marcaurelconsult
• Xx.com/marcaurelcons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarcAurelConsult