What move elevator does

move elevator GmbH is a German full-service digital agency operating from headquarters in Oberhausen (North Rhine-Westphalia) and a secondary office in Dresden (Saxony). The company employs 100+ professionals across strategy, content, and development, and serves both enterprise clients and mid-market companies primarily in the DACH region. Its offering is organized around five service pillars: Strategie (digital and brand strategy, user research, AI strategy and training, reporting), Online-Marketing (SEO, SEA, social media, content, marketing automation, performance marketing, video), Web-Entwicklung (custom software, app development, product development, PWAs, customer portals), Websites (TYPO3-based sites, accessible/web-compliant builds, e-commerce, UX/UI), and KI-Transformation (AI strategy, workshops, training, infrastructure).

The technology stack centers on TYPO3 CMS, in which the company holds Gold Member, Certified Integrator, and Solution Partner status with the TYPO3 Association, representing more than 20 years of platform specialization. Complementary integrations include Google Analytics, Google Tag Manager, Google Ads, Google Looker Studio, Microsoft Power BI, Hotjar, HubSpot, LinkedIn Insight-Tag, Superchat (AI-powered chatbot), and Albacross for B2B lead identification. A proprietary methodology called the W.A.V.E.-Prinzip (Wissen statt Annahmen, Alle an einen Tisch, Validiert mit echten Zahlen, Effizient mit KI) anchors the agency's strategic delivery framework.

Commercially, move elevator operates as a private, founder-led professional services firm controlled by three managing directors (Hans Piechatzek, Markus Lacum, Alexander Hippe). Revenue is generated through project-based engagements and ongoing retainer relationships on direct enterprise account-management relationships; pricing is customized and quote-based rather than publicly disclosed. The customer base is diversified across verticals including health insurance (Audi BKK, IKK, mhplus BKK), mobility (Europcar, VRR, DSW21), beverages and consumer goods (Coca-Cola, Red Bull, Rotkäppchen-Mumm, EDEKA), B2B and industrial services (Kötter Services, LEG, StepStone, Vorwerk), healthcare (KBV), and theme parks (Phantasialand). Historically founded as move marketing GmbH & Co. KG in 1999, the company merged with Elevator GmbH of Oberhausen in 2006 and exited its logistics, leasing, and merchandising operations through a 2020 spin-off to Staci Group Deutschland to focus on pure-play digital services.

Name

move elevator

Legal name

move elevator GmbH

Website

https://move-elevator.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

move elevator is a German full-service digital agency with 100+ experts across Oberhausen and Dresden, delivering strategy, online marketing, web development, and AI transformation services to enterprise and mid-market clients in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Agency Services: Project-based digital agency services including strategy consulting, online marketing, web development, and AI transformation. Services delivered through direct client engagement with ongoing retainer relationships for strategic accounts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

move elevator is a full-service digital agency delivering strategy consulting, online marketing, web development and AI transformation services to enterprise and mid-market clients. Core offerings span digital and brand strategy, SEO/SEA, social media, content and performance marketing, TYPO3-based website and e-commerce builds, custom software, apps and customer portals, plus AI strategy and Generative Engine Optimization (GEO) for AI-driven search. Services are anchored by the proprietary W.A.V.E.-Prinzip methodology and delivered from offices in Oberhausen and Dresden.

Product overview

move:elevator is a full-service digital agency offering an integrated portfolio of strategy, online marketing, web development, and AI transformation services. The core offerings are organized around four main service pillars: Strategie (Digital Strategy, Brand Strategy, User Research, KPIs), Online-Marketing (SEO, SEA, Social Media, Content Marketing, Marketing Automation, Performance Marketing), Web-Entwicklung (Custom Software, Apps, Customer Portals, PWAs), Websites (TYPO3, Accessible Websites, E-Commerce, UX/UI Design), and KI-Transformation (AI Strategy, Training, Infrastructure). The W.A.V.E.-Prinzip proprietary methodology (Knowledge, Alignment, Validation, AI Efficiency) underpins their strategic approach. Their specialized GEO & GAIO services address AI-based search visibility. Services are delivered from two locations (Dresden and Oberhausen) with TYPO3 expertise as a technical anchor.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Digital Strategy Consulting) Strategic consulting services for digital transformation, including digital strategy, brand strategy, user research, reporting and KPIs, workshops and AI strategy and training for enterprise and mid-market clients.
• Online-Marketing (Digital Marketing Services) Digital marketing services covering SEO, SEA, social media, content marketing, marketing automation, performance marketing and video content production to drive leads, visibility and measurable ROI for B2B and B2C clients.
• Web-Entwicklung (Web Development) Web development services including custom software, app development for iOS and Android, product development, customer portals and Progressive Web Apps (PWAs) for enterprise and mid-market clients.
• Websites (Website Development) Website services built primarily on TYPO3 CMS, including accessible websites (EN 301 549), e-commerce platforms and UX/UI design. Delivered as relaunches, redesigns, template development, interface integration and content migration projects.
• KI-Transformation (AI Transformation Services) AI transformation services including AI strategy consulting, AI potential workshops, AI training for teams and AI infrastructure implementation, enabling organizations to operationalize artificial intelligence across marketing and digital operations.
• GEO & GAIO (Generative Engine Optimization) Generative Engine Optimization (GEO) and Generative AI Optimization (GAIO) services designed to improve brand and content visibility in AI-based search systems including Google AI Overviews, ChatGPT, Perplexity and Claude.
• TYPO3 CMS Services TYPO3 CMS-based website development, hosting, support and maintenance including relaunch, redesign, template development, interface integration and content migration. Delivered as a Gold Member and certified integrator of the TYPO3 Association with 20+ years of expertise.
• W.A.V.E. Marketing-Check-up Marketing assessment and diagnostic service based on the proprietary W.A.V.E.-Prinzip methodology, evaluating marketing performance across Knowledge, Alignment, Validation and AI Efficiency dimensions to identify optimization potential.

Quantifiable outcome

• Online revenue increase of 58.5% in first year for Europcar/Europcar Mobility Group
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Google Ireland LimitedcoreTechnology or IntegrationIntegration of Google Analytics for website traffic analysis, Google Tag Manager for tag management, Google Ads for advertising campaigns, and Hotjar for behavior analytics. These tools are used to deliver client services and internal operations.
• LinkedIn CorporationcoreTechnology or IntegrationIntegration of LinkedIn Ads for targeted B2B advertising and LinkedIn Insight-Tag for conversion optimization and audience segmentation. Core platform for B2B marketing services.
• TYPO3 AssociationcoreStrategic or Co-development PartnerGold member, certified integrator, and solution partner of TYPO3 Association. Active participation in TYPO3 conferences and community. Over 20 years of TYPO3 expertise.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Interone: Munich- and Hamburg-based digital agency (part of BBDO Germany) specializing in digital strategy, e-commerce, web platforms, and digital marketing for enterprise clients including BMW, Lufthansa, and Volkswagen. Closely comparable in digital-services focus and enterprise client profile.
• denkwerk: Cologne-based full-service digital agency of comparable size (~200 employees) offering strategy, digital marketing, web development, and content for enterprise and mid-market clients across Germany, including projects with REWE, Toyota, and T-Mobile. Direct overlap with move elevator's service portfolio and client profile.
• Scholz & Volkmer: Berlin-based independent digital agency focused on digital transformation, brand experiences, content, and digital platforms for enterprise clients. Similar full-service digital positioning and comparable size to move elevator.
• nexum: Cologne-based digital agency providing digital strategy, content marketing, web development, and e-commerce for enterprise brands. Similar size, service mix, and German mid-market/enterprise focus as move elevator.
• Kolibri / TWT Digital Group: Düsseldorf-based digital agency group offering digital strategy, content marketing, web development, and TYPO3-based enterprise websites. Very close comparable: comparable size, similar DACH enterprise client base, and explicit TYPO3 expertise.

Broad incumbents

• Jung von Matt: Major Hamburg-based creative and digital agency network with offices across Germany and Europe. Overlaps with move elevator on digital campaigns, content, and web work for large brands, but operates at much larger scale and broader geographic footprint.
• UDG United Digital Group: Hamburg-based digital agency holding offering strategy, digital marketing, content, web, and technology services across multiple specialist brands. Comparable digital-services portfolio but at larger multi-brand scale than move elevator's single-brand model.
• Plan.Net (Serviceplan Group): Munich-based digital agency within the Serviceplan Group, providing digital strategy, web, content, and performance marketing for major German and international brands. Significantly larger network with shared services across creative, media, and digital.
• Scholz & Friends: Hamburg-headquartered full-service advertising agency group offering digital strategy, campaign creative, content, and media. Comparable on integrated marketing services for enterprise German brands, larger and broader portfolio than move elevator.
• SinnerSchrader (Accenture Song): Hamburg-based digital agency originally independent, now part of Accenture Song, serving enterprise clients across e-commerce, content, and digital transformation. Comparable digital services portfolio at larger scale and with the backing of a global consulting network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moveelevator
• Instagraminstagram.com/move_elevator
• Xx.com/moveelevator
• Facebookfacebook.com/moveelevator

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about move elevator