Roberson Wine

What Roberson Wine does

Roberson Wine is an independent, family-run wine merchant founded in 1991 by Cliff Roberson and headquartered in London. The company specializes in fine California wines and artisanal French producers, operating a catalog of 613+ SKUs spanning white, red, rosé, sparkling, dessert, and fortified wines sourced from 15+ countries. Its go-to-market is direct-to-consumer e-commerce with next-day London delivery (£9.99 standard, free over £150), supplemented by a B2B trade channel supplying UK restaurants and a physical venue — London Cru — that combines own-label wine production with events, tastings, and venue hire.

The business model is transactional retail on a pay-as-you-go basis, with unit pricing tiered across four bands (under £20, £20-£30, £30-£50, and £50+ for fine and rare bottles). Supporting revenue streams include Private Client Services for high-value buyers and curated verticals such as the California Collection, French Connection, BIN ENDS, Alcohol-Free Wine, and Beers. Distribution is omnichannel: Shopify-based DTC storefront, direct sales to restaurant trade accounts, and the London Cru venue as experiential retail and own-label production.

The company is privately held with no disclosed external funding, parent entity, or subsidiary structure. Its competitive positioning rests on three decades of specialist curation, multi-award recognition including repeated Decanter USA Specialist Retailer status, and a hybrid DTC/B2B/experiential model that diversifies customer acquisition while leveraging shared sourcing and brand equity across channels.

Name

Roberson Wine

Legal name

Roberson Wine

Website

https://robersonwine.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberson Wine is an independent, family-run London wine merchant founded in 1991, specializing in fine California and artisanal French wines sold DTC online, supplied to UK restaurants, and showcased at its own London Cru venue and urban winery.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Wine retail
• Fine wine
• E-commerce wine
• B2B wine supply
• Wine merchant

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Retail Sales: Direct retail sales of wines to consumers through e-commerce platform with next-day delivery. Transaction-based model with one-time purchases per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roberson Wine is an independent, family-run UK wine merchant that retails more than 600 wines through its e-commerce platform to consumers and supplies fine wines to UK restaurants via trade accounts. The assortment spans White, Red, Rosé, Sparkling, Dessert, and Fortified wines from 15+ countries, with specialist depth in California and artisanal French producers, and operates the London Cru own-label urban winery and event venue.

Product overview

Roberson Wine is an independent, family-run, multi-award winning wine merchant offering a comprehensive e-commerce platform for direct-to-consumer wine sales. The core product is the All Wines catalog featuring over 600 products across multiple categories (White, Red, Rosé, Sparkling, Dessert, Fortified) from 15+ countries. The portfolio includes curated sub-brands such as the California Collection (award-winning selection from the Golden State), London Cru (own-label wines made in London), BIN ENDS (discounted limited-stock wines), and Alcohol-Free Wine. Supporting services include Fine Wine Selection for rare bottles and Private Client Services for high-value clients. The company also supplies wines to UK restaurants alongside its DTC operations.

Differentiator

Problem solved

Functional benefit

Products and services

• All Wines Catalog Multi-category wine retail assortment of 613+ wines including White, Red, Rosé, Sparkling, Dessert, and Fortified wines sourced from 15+ countries (USA, France, Italy, Spain, Austria, Germany, Australia, New Zealand, South Africa, Argentina, Chile, Greece, Lebanon, and the UK). Sold DTC via e-commerce with next-day London delivery and to UK restaurants via trade accounts.
• Fine Wine Selection Premium curated collection of fine wines including rare and acclaimed bottles from prestigious estates, positioned at the upper end of the price range (above £50).
• Private Client Services Personalized wine advisory and procurement service for high-value clients seeking rare and fine wines, with tailored recommendations and access to allocated bottles.
• London Cru Own-Label Wines Own-label wines produced at the London Cru urban winery in London, paired with venue hire and winery events.
• California Collection Award-winning curated selection of California wines from Napa Valley, Sonoma, and Santa Cruz Mountains, drawn from the company's signature producer portfolio.
• BIN ENDS Discounted wines available in limited quantities at reduced prices, sold as a clearance-style offering.
• Alcohol-Free Wine Curated selection of alcohol-free wine alternatives for consumers seeking non-alcoholic options.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lay & Wheeler: UK fine wine specialist with DTC e-commerce and trade supply, founded 1854; comparable to Roberson in premium pricing positioning, B2B/DTC channel mix and emphasis on expert-led curation.
• Berry Bros. & Rudd: Long-standing (founded 1698) independent London fine wine merchant with DTC, B2B trade and private client services — directly comparable to Roberson in product mix, customer base (UK fine-wine enthusiasts and restaurants) and specialist curation model.
• Corney & Barrow: Independent UK wine merchant combining DTC, B2B restaurant supply and private client services; comparable to Roberson in trade-account focus, fine-wine positioning and family/independently-run character.
• The Wine Society: UK's largest wine co-operative with DTC e-commerce, member subscription model and curated fine-wine selection; closely comparable in DTC-led wine retail to UK consumers with deep catalog breadth.
• Laithwaites: UK-focused DTC wine retailer with curated selection, subscription-style offers and restaurant trade supply; directly comparable in DTC channel structure and curated/discovery positioning.
• Armit Wines: London-based independent wine merchant with DTC, B2B supply and private client services; comparable to Roberson in independent fine-wine positioning, Italian/French focus and London-centric operations.
• Yapp Brothers: Independent family-run UK specialist wine merchant focused on artisanal French and Rhône producers; directly comparable to Roberson in its artisanal-French niche and small, curator-led DTC model.

Broad incumbents

• Majestic Wine: Largest UK high-street wine retailer with DTC, click-and-collect and B2B trade; not a pure-play specialist but overlaps directly with Roberson's trade-account and DTC fine-wine business at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roberson-wine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberson Wine