Brutopia

What Brutopia does

Brutopia Brewing Company is a family-owned craft brewery and homebrew supply retailer operating from a single location at 1201 US Highway 70 E in New Bern (James City), North Carolina. The company was established in 2017 and serves the local Eastern North Carolina market, including New Bern, James City, and Havelock, with a focus on walk-in retail customers and homebrewing hobbyists. Operations are conducted on-site using a small brew team (three named brewers) and a taproom/bottle shop staff of one bar manager and multiple bartenders.

The company's core offering is on-site hand-crafted beer, with named SKUs spanning cream ales, IPAs, stouts, porters, red ales, and dark wheats (e.g., 50 Shades of Cream Ale, Southwest IPA, Dark Portal Porter, Deadlight Milk Stout, Irish Style Red Ale). Adjacent retail lines include a homebrewing supplies store carrying grains (sold by pound/ounce, with 50-55 lb bulk sacks), extracts, yeasts from multiple vendors (White Labs, Lallemand, Fermentis, Omega, Still Spirits), hops, additives, regulators, taps, shanks, faucets, CO2 tanks (including 5 lb exchange), and bottling/kegging equipment; a bottle shop carrying craft beer, wine, cider, and mead not typically found at grocery stores; premium cigars; and keg sales for parties and local events.

The business model is exclusively direct-to-consumer physical retail at the New Bern location, with hours of Monday-Tuesday and Thursday-Friday 12-9PM and Saturday-Sunday 12-5PM (closed Wednesday). No e-commerce, delivery, wholesale distribution contracts, app, or online ordering channel is documented. Marketing is community-focused, relying on a Facebook page, local SEO, and event-driven acquisition (live music, food trucks, seasonal releases, trivia nights). No pricing is publicly disclosed, no revenue figures are available, and there are no external investors, parent company, or funding rounds. The customer base is fragmented across local craft beer enthusiasts, homebrewing hobbyists and professionals, and event organizers purchasing kegs.

Name

Brutopia

Legal name

Brutopia

Website

https://brutopiabeer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brutopia is a family-owned craft brewery and homebrewing supply store in New Bern, North Carolina, producing on-site handcrafted beers and selling homebrewing ingredients, equipment, and packaged beverages to local craft beer enthusiasts, hobbyist brewers, and event organizers in Eastern North Carolina.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Homebrew supplies
• Taproom service
• Craft beer retail
• Brewing equipment

Headquarters

HQ city

New Bern

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Tap Room Beer Sales: On-site sales of craft beers, wine, cider, and mead directly to consumers visiting the tap room. Hours vary by day with Monday-Friday 12PM-9PM and Saturday-Sunday 12PM-5PM operating hours.
2. Bottle Shop Sales: Retail sales of bottled and canned beverages including craft beers, wine, cider, and mead not found at grocery stores. Wide selection of seasonal, sour, IPA, and hard-to-find favorites.
3. Brewing Supplies Retail: Sales of homebrewing supplies including grains (sold by pound or ounce, bulk 50-55lb sacks), extracts, yeasts (White Labs, Lallemand, Fermentis, Omega, Still Spirits), hops (by ounce), additives, equipment (regulators, taps, shanks, faucets, tubing, distribution blocks, tanks, hydrometers, testing tools), CO2 tanks (5lb exchange and larger), bottling and kegging supplies. One of widest selections of equipment and supplies in Eastern North Carolina.
4. Keg Sales: Keg sales for parties and local events, allowing customers to purchase beer in bulk for off-site consumption.
5. Cigar Sales: Premium cigar sales available at the tasting room as part of the overall bar experience.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Brutopia is a craft brewery and homebrew shop located in New Bern, North Carolina, that produces hand-crafted beers on-site and sells them directly to consumers through a taproom, bottle shop, and brewing supplies retail store. The company brews a rotating selection of craft beers (cream ales, stouts, IPAs, porters, wheats, red ales) and operates a tasting room offering beer, wine, cider, mead, and premium cigars. It also retails one of the widest selections of homebrewing supplies in Eastern North Carolina, including grains, extracts, yeasts, hops, equipment, and CO2 tanks.

Product overview

Brutopia Brewing Company is a single-location craft brewery, homebrew shop, taproom, and bottle shop established in 2017. The core offering consists of hand-crafted beers produced on-site at their James City/New Bern, North Carolina location, including seasonal and year-round varieties such as Cream Ales, Stouts, IPAs, Porters, and Wheat beers. The company operates a tasting room where visitors can sample their craft beers alongside wine, cider, and mead, plus premium cigars. A parallel product line includes homebrewing supplies—grains, extracts, yeasts, hops, equipment, and CO2 tanks—sold to both professionals and hobbyists. Keg sales for events round out the portfolio. All products and services are available at the same physical location with in-store pickup for supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• 50 Shades of Cream Ale A cream ale offering from Brutopia's craft beer selection, served at the taproom and available for off-premise purchase.
• Shuck Yeah! Oyster Stout An oyster stout beer featuring seafood-inspired flavors, produced on-site at the Brutopia brewery.
• Southwest IPA An India Pale Ale with southwestern-inspired flavor profiles from Brutopia's rotating tap selection.
• Dark Portal Porter A dark porter with rich, bold flavors from Brutopia's craft beer portfolio.
• DeadLight Stout A stout offering from Brutopia's craft selection, brewed on-site and served at the taproom.
• Deadlight Milk Stout A milk stout featuring lactose sugar for a creamy texture, produced at the Brutopia brewery.
• Chuckledunk Dark Wheat A dark wheat beer with distinctive character from Brutopia's rotating craft lineup.
• Flanners Beach Red IPA A red India Pale Ale named after a local area, brewed on-site at Brutopia.
• Irish Style Red Ale A traditional Irish-style red ale from Brutopia's craft beer selection.
• Brewing Supplies Homebrewing supplies including grains (sold by pound or ounce, with bulk 50-55lb sacks), extracts, yeasts (White Labs, Lallemand, Fermentis, Omega, Still Spirits), hops by the ounce, additives, equipment (regulators, taps, shanks, faucets, tubing, distribution blocks, tanks, hydrometers, testing tools), CO2 tanks with 5lb exchange options, and bottling/kegging supplies. Offered to both hobbyists starting their first batch and experienced brewing professionals.
• Tasting Room and Bottle Shop A taproom and bottle shop offering a wall of beer, wine, cider, and mead (including seasonals, sours, IPAs, and hard-to-find favorites), plus fine cigars. Located at the brewery with operating hours Monday-Tuesday 12PM-9PM, Thursday-Friday 12PM-9PM, and Saturday-Sunday 12PM-5PM (closed Wednesdays).
• Keg Sales Keg sales of Brutopia craft beer for parties and local events, allowing customers to purchase beer in bulk for off-site consumption. Available for pickup at the taproom location.
• Premium Cigars Premium cigars sold at the Brutopia tasting room as part of the overall beverage and bar experience.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Front Street Brewery: Beaufort, NC craft brewery and beer-centric restaurant serving the coastal Carolina market. Comparable small-scale brewpub model and Eastern NC footprint to Brutopia.
• Lonerider Brewing Company: Raleigh, NC craft brewery with taproom and regional distribution. Directly comparable North Carolina craft brewer with on-site retail and event programming.
• Carolina Brewery: Chapel Hill, NC brewpub producing a year-round and seasonal craft lineup with on-site dining. Comparable brewpub format and family-style North Carolina craft positioning.
• Mother Earth Brewing: Kinston, NC-based craft brewery producing a rotating lineup of beers with a taproom. Closest geographic and scale peer to Brutopia within the Eastern North Carolina craft beer market.
• MoreBeer: Large homebrewing supply retailer (online + retail stores). Directly comparable to Brutopia's homebrew supply business, with significantly broader assortment and reach.
• Fullsteam Brewery: Durham, NC craft brewery with a taproom, distribution, and community-event programming. Similar event-driven local craft model to Brutopia, though larger scale.
• Northern Brewer: National homebrew supply retailer carrying grains, extracts, hops, equipment, and kegging supplies — directly comparable to Brutopia's homebrewing supplies offering.
• Weeping Radish Brewery: Grandy, NC craft brewery with farm and on-site taproom in coastal North Carolina. Highly comparable regional microbrewery-and-taproom operator to Brutopia.

Broad incumbents

• New Belgium Brewing Company: Major national craft brewery with branded taprooms and distribution. Overlaps with Brutopia's craft brewing category but as a mass-market incumbent rather than a local operator.
• Sierra Nevada Brewing Co. Large national craft brewery with broad portfolio, taprooms, and distribution. Operates in the same craft beer category as Brutopia but at vastly larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrUtopiaBrewingCompany
• Xx.com/BrutopiaHBS
• LinkedInlinkedin.com/company/volunteer-metal-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brutopia