Fiabilandia Rimini

What Fiabilandia Rimini does

Fiabilandia Rimini, legally Fiabilandia Rimini S.r.l., operates a single-location family amusement park in Rimini, Italy, established in 1964 and spanning 150,000 square meters with over 30 themed attractions including roller coasters, water slides, 4D cinema, live shows, and themed areas such as Castello di Mago Merlino, Miniera d'Oro, Villaggio Apache, and Baia di Peter Pan. The park's core product is a day-visit family entertainment experience augmented by sub-areas (Gonfiabilandia, Palm Beach water area), seasonal events (Horror Park, a separately ticketed horror experience with three intensity levels), and a winter opening (Dec 7 – Jan 6) enabled by a token-based pay-per-attraction model and an all-inclusive Winter Pass. On-site F&B (La Pagoda self-service, Saloon), retail (I Segreti di Merlino, Laramie Store), parking, educational workshops for school groups, and birthday party packages round out the offering.

Revenue mechanics span six streams: single-day ticket sales (standard and family variants with 11-17% online discounts), attraction/show tokens (€2 and €5 respectively) during winter, Winter Pass all-inclusive access, parking fees (€6 cars, €8 campers), on-site merchandise and F&B, and commission-based hotel partnerships. Distribution runs through three primary channels: the direct-to-consumer website (fiabilandia.it), a Hotel + Parco network of 20+ partner hotels across Rimini, Riccione, and Gatteo Mare offering bundled accommodation-and-tickets with free second-day park entry, and B2B travel agency/tour operator channels for group and school bookings. Marketing is concentrated on Instagram, Facebook, email newsletter, and partner referrals.

The company is structured as a single-member Italian S.r.l. (società a responsabilità limitata) with no disclosed external investors, no parent company, no acquisitions, and no funding rounds. Employee count is 11-50, consistent with a privately held, founder-controlled regional entertainment operator. Geographic footprint is confined to Emilia-Romagna, Italy, with no export or international expansion evidenced. Revenue, attendance, and financial performance are not publicly disclosed.

Name

Fiabilandia Rimini

Legal name

Fiabilandia Rimini S.r.l.

Website

https://fiabilandia.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiabilandia Rimini is a privately held Italian family theme park operating since 1964 in Rimini, offering 30+ themed attractions, seasonal events, and educational programs to families, school groups, and hotel-package tourists along the Adriatic Riviera.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAEAA

Destination Theme Parks (Large-Scale, Multi-Attraction Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAJAEAD

Amusement Parks (Regional/Local Ride Parks & Funfairs)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Theme park operations
• Family amusement park
• Educational workshops
• Hotel packages
• Seasonal attractions

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Online and on-site admission tickets with date-flexible pricing. Offers savings of 11-17% for online purchases. Family ticket packages available.
2. Attraction Tokens: Token-based system during winter season: €2.00 per attraction token, €5.00 per show token. Pay-per-attraction model giving flexibility to visitors.
3. Winter Pass: All-inclusive pass for winter holiday season granting unlimited access to all attractions, live shows, and circus school.
4. Parking Fees: Vehicle parking at €6 for cars/motorcycles, €8 for campers, free for buses.
5. Merchandise and Food Services: On-site shopping at I Segreti di Merlino and Laramie Store shops. Self-service restaurant La Pagoda and Saloon for food and beverages.
6. Hotel Partnerships: Commission arrangements with 20+ partner hotels offering Hotel + Parco packages with free park entry after first day.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fiabilandia Rimini is a family theme park operating in Rimini, Italy since 1964, offering more than 30 themed attractions, live shows, and character-based experiences aimed at families and young children. The core offering combines amusement rides, educational workshops, and entertainment programming, sold primarily through daily admission tickets, with supplementary revenue from on-site food and beverage, merchandise, parking, and partner hotel packages.

Product overview

Fiabilandia Rimini is a single-location family amusement park operated by Fiabilandia Rimini S.r.l., established in 1964. The park offers a unified ticketed experience with themed areas including the Castello di Mago Merlino (Wizard Merlin's Castle), Miniera d'Oro (Gold Mine), Villaggio Apache (Apache Village), and Baia di Peter Pan (Peter Pan's Bay). The core offering centers on over 30 themed attractions (roller coasters, water slides, 4D cinema, live shows), supplemented by seasonal events like Horror Park (a separate-ticket horror event with three intensity levels) and winter openings with the Winter Pass. On-site amenities include two restaurants (Self Service La Pagoda and Saloon), shopping outlets (I Segreti di Merlino and Laramie Store), and educational workshops for school groups. The park also offers bundled Hotel + Parco vacation packages through affiliated hotels. Tickets are available as single-day passes (Standard and Family variants) with online discounts and a free return the next day promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Horror Park: Horror-themed event at Fiabilandia featuring immersive scare experiences with three intensity levels (Brivido, Terrore, Incubo).
• Gonfiabilandia
• Palm Beach

Products and services

• Park Admission Tickets Daily admission tickets granting access to more than 30 themed attractions, live shows, and entertainment experiences for families and children visiting Fiabilandia Rimini.
• Educational Workshops On-site educational and creative workshops designed for visiting school groups, summer camps, and family visitors as part of the park's themed experience.
• Live Shows and Entertainment Character-based live shows and entertainment performances staged within the park for visiting families and children.
• Partner Hotel Packages Combined hotel-stay and park-admission packages sold in coordination with Rimini-area accommodation partners, bundling overnight stays with park tickets for visiting families.
• On-site Food and Beverage Food and beverage outlets inside the park serving visiting families and group customers during their stay.
• Park Merchandise Branded souvenirs and merchandise sold on-site to park visitors.
• On-site Parking Paid on-site parking for visitors arriving by car at the park.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Safari RavennaminorGTM or Marketing PartnerCross-promotional partnership with Safari Ravenna wildlife park, offering combined ticket or promotional benefits to visitors of both parks.
• Coca ColaminorGTM or Marketing PartnerBeverage brand partnership visible through logo display on the park's partners section.
• Hotel Partner Network (20+ hotels)coreChannel Partner/ Reseller/ DistributorExtensive network of over 20 partner hotels in Rimini Nord, Rimini Centro, Rimini Sud, Riccione, and Gatteo Mare offering Hotel + Parco packages. Benefits include free park entry after first day for hotel guests.
• Camper Park RiminiminorGTM or Marketing PartnerFamily-run campsite partner offering discounted access to Fiabilandia for their guests.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Zoomarine: Marine-themed family park near Rome. Competes for the Italian family-experience market with a different attraction focus but overlapping customer profile.
• Parco Natura Viva: Zoo and nature park near Verona combining wildlife and family attractions. Comparable in family-day-out positioning and Italian domestic tourist appeal.

Direct peers

• Mirabilandia: Major destination theme park in Ravenna (Emilia-Romagna, same Italian region as Fiabilandia). Competes for the same family and tourist segments along the Adriatic Riviera corridor.
• Leolandia: Italian family theme park targeting young children and families. Closest direct comparable in terms of target demographic, attraction mix, and family-day positioning, making it the most relevant peer for competitive benchmarking.
• Movieland Park: Movie-themed amusement park near Lake Garda. Targets the same Italian family-segment and operates as a themed destination park within the broader competitive set.
• Rainbow MagicLand: Italian theme park near Rome owned by Rainbow (children's entertainment IP holder). Targets the same Italian family day-trip demographic and competes for national family tourism share.

Regional players

• Acquafan: Water park in Riccione targeting the same Adriatic family tourism market. Competes for the share-of-vacation-time within the same hotel partner networks as Fiabilandia.
• Italia in Miniatura: Family attraction park located in the Rimini area. Shares Fiabilandia's geographic catchment and Riviera tourist base but focuses on miniature-scale attractions rather than rides.
• Oltremare: Family-oriented marine and nature park in Riccione, directly competing for the same Rimini Riviera family tourist segment and often co-marketed with coastal vacation packages.

Broad incumbents

• Gardaland: Largest theme park in Italy, located on Lake Garda. Operates as the dominant incumbent in the Italian family theme park category and competes for the same domestic family-trip wallet.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/fiabilandia_ufficiale/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiabilandia Rimini