Carcara Orthodontics

What Carcara Orthodontics does

Carcara Orthodontics is a private orthodontic practice operating under Salvatore J. Carcara DMD, MS, PC, founded in 2003 and headquartered in Allendale, New Jersey, with a secondary location in Westwood, NJ. The firm is a single-doctor professional corporation (headcount 1–10) serving the Bergen County, Pascack Valley, and Northern Highlands communities of northern New Jersey. Its service portfolio spans traditional metal braces, multiple self-ligating brace systems (Damon Smile, In-Ovation, Empower), clear aligners (Invisalign and Invisalign Teen), cosmetic options (Incognito lingual braces, WildSmiles), and accelerated orthodontics (AcceleDent Aura, PROPEL), supported by digital impression technology (iTero, Lythos), computer-guided custom smile design (Insignia), and ancillary appliances (palatal expanders, TADs, retainers).

The underlying technology stack is composed of licensed third-party orthodontic platforms rather than proprietary systems; clinical differentiation rests on Dr. Carcara's board certification (Diplomate of the American Board of Orthodontics), his MS in Orthodontics from SUNY Buffalo, and his chairman role for continuing education at the New Jersey Association of Orthodontists. Revenue is generated through professional-services fees tied to case complexity, treatment type, and duration; pricing is not publicly disclosed and the firm offers complimentary initial consultations to drive patient acquisition. Customer acquisition is predominantly sales-led through community presence, word-of-mouth referrals, an active patient-education blog, and prominent display of patient testimonials. The firm is privately held with no outside investors, no funding history, and no parent company, operating as a bootstrap professional-services business.

Name

Carcara Orthodontics

Legal name

Salvatore J. Carcara DMD, MS, PC

Website

https://carcaraorthodontics.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Carcara Orthodontics is a private, single-doctor orthodontic practice in northern New Jersey offering braces, Invisalign, lingual, and accelerated orthodontic treatments for children, teens, and adults across two office locations in Allendale and Westwood.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment services
• Dental braces
• Clear aligners
• Self-ligating braces
• Accelerated orthodontics

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (traditional, self-ligating, lingual), clear aligners (Invisalign, Invisalign Teen), and accelerated treatments. Revenue is generated through treatment fees that vary based on case complexity, treatment type, and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Carcara Orthodontics provides professional orthodontic treatment services from two offices in Allendale and Westwood, NJ, including traditional braces, self-ligating braces (Damon Smile, In-Ovation, Empower), clear aligners (Invisalign, Invisalign Teen), lingual braces (Incognito), WildSmiles decorative braces, and accelerated orthodontic treatment (AcceleDent Aura, PROPEL). The practice treats children, teens, and adults using digital impression systems (iTero, Lythos) and computer-guided custom smile design (Insignia), supported by complimentary initial consultations.

Product overview

Carcara Orthodontics is a single-location orthodontic practice offering a comprehensive suite of braces and aligner systems. The core portfolio centers on traditional braces and multiple self-ligating brace systems (Damon Smile, In-Ovation, Empower, Insignia), complemented by clear aligner options (Invisalign, Invisalign Teen). The practice differentiates through cosmetic alternatives (Incognito lingual braces, WildSmiles) and accelerated treatment add-ons (AcceleDent Aura, PROPEL). Supporting technology includes digital impression systems (iTero, Lythos), while appliances like palatal expanders and TADs address specific clinical needs. Treatment concludes with retainer protocols for retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Braces

Quantifiable outcome

• AcceleDent reduces treatment time by 38 to 50 percent
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• iTero Digital Impression SystemcoreTechnology or IntegrationiTero is a digital scanning technology used for creating precise 3D models of patients' teeth for treatment planning, particularly for Invisalign treatments
• Invisalign Clear AlignerscoreTechnology or IntegrationInvisalign and Invisalign Teen clear aligner systems are offered as treatment options at the practice
• Damon Smile BracescoreTechnology or IntegrationDamon Smile self-ligating braces system offered as an advanced treatment option
• Insignia Custom Smile DesigncoreTechnology or IntegrationInsignia computer-guided custom smile design system used for personalized treatment planning
• Incognito Lingual BracescoreTechnology or IntegrationIncognito lingual braces (brackets on inside of teeth) offered as a discreet treatment option
• AcceleDentcoreTechnology or IntegrationAcceleDent Aura micropulse device for accelerated orthodontic treatment, used 20 minutes daily to speed tooth movement
• American Association of OrthodontistsminorOthersNational professional organization membership; AAO is the world's oldest and largest dental specialty organization
• New Jersey Association of OrthodontistsminorOthersState professional organization membership; Dr. Carcara serves as chairman of continuing education overseeing all CE courses in NJ
• American Dental AssociationminorOthersNational dental professional organization membership
• Bergen County Dental SocietyminorOthersLocal dental society membership for Bergen County

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Emerging players

• Byte: Direct-to-consumer clear aligner brand (acquired by Dentsply Sirona) competing for adult cosmetic orthodontic cases at lower price points. Comparable as a DTC competitor threatening the practice's adult Invisalign volume.
• SmileDirectClub: Pioneer direct-to-consumer clear aligner brand targeting adults with mild-to-moderate malocclusion at lower price points. Comparable as the clearest competitive threat for the practice's adult clear-aligner case mix, particularly for cosmetic/elective cases.
• Candid: Direct-to-consumer clear aligner company that has pivoted toward a dentist- and orthodontist-supervised hybrid model. Comparable as a competitor and potential channel partner reshaping how mild orthodontic cases reach consumers.

Broad incumbents

• Smile Brands Dental Group: DSO supporting hundreds of dental offices across multiple brands, including orthodontic services. Comparable as a multi-site dental services platform relevant to referral networks and patient acquisition strategy.
• Heartland Dental: Largest dental support organization in the US, supporting thousands of dental offices including orthodontic services. Comparable as a large-scale dental/orthodontic platform that competes for talent, suppliers, and patients in regional markets.
• Aspen Dental Management: Major DSO operating Aspen Dental-branded offices nationally with general and specialty services. Comparable as a scaled dental platform competing for patients and associate providers in the broader NJ/Northeast market.
• Great Expressions Dental Centers: Multi-site dental practice platform offering general dentistry plus orthodontic services across the Northeast, including New Jersey. Comparable as a multi-office dental/orthodontic provider competing for the same Bergen County patient pool.
• Pacific Dental Services: Large dental support organization with hundreds of supported practices across the US, including orthodontic offerings. Comparable as a multi-site dental platform with referral infrastructure and insurance leverage relevant to orthodontic case flow.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US, operating hundreds of orthodontic offices across multiple states. Directly comparable as an orthodontic specialty group practice; relevant to Carcara as both a competitive benchmark and a potential consolidation/consolidator outcome.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero digital scanners — both core technologies used by Carcara. Comparable as the key enabling partner/supplier whose product roadmap and pricing decisions directly shape the practice's service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carcaraortho
• Facebookfacebook.com/CarcaraOrthodontics
• LinkedInlinkedin.com/company/carcara-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carcara Orthodontics