AutoKievit

What AutoKievit does

AutoKievit is a privately held, family-owned automotive retail group founded in 1966 and headquartered in Hellevoetsluis, Netherlands. It operates five physical dealership branches across Southwest Netherlands — Rotterdam (the original 1966 location and main occasion center), Hellevoetsluis, Goes, Zierikzee, and Bergen op Zoom — holding a standard inventory of more than 500 young-used vehicles and authorized to sell new Renault passenger cars, Renault light commercial vehicles, and the full Dacia lineup. The company serves two principal customer segments: private consumers buying or leasing vehicles for personal use, and SME/ZZP/corporate fleet buyers supported by two dedicated account managers providing operational lease, financial lease, and wagenparkbeheer advisory.

The business operates a vertically integrated automotive retail model. Revenue is generated through one-time new and used vehicle sales (Renault and Dacia new vehicles plus multi-brand young used cars), recurring after-sales streams including workshop maintenance, APK inspections, tire storage, glass and collision repair, and parts sales, and subscription-based services such as the proprietary MyDrive private lease label, Renault Onderhoudscontract maintenance contracts (from €19/month), and My Renault+ Premium Pas (€49.95/year). Financing is delivered in partnership with Renault Financial Services / RCI Banque through Renault Flex Choice consumer loans (1.9%-6.9% APR), Flex Financial Lease (business), Operational Lease, and the Renault Relax Plan. The technology layer is conventional dealer tooling: an online inventory browser with filtering, an online taxatie/valuation tool, an online werkplaatsplanner for workshop appointments, and WhatsApp business integration across all five branches, supplemented by OEM-provided digital platforms such as the My Renault app and Renault Easy Link.

The go-to-market is sales-led and direct-to-consumer, with personal showroom appointments, test-drive scheduling, walk-in traffic across the five branches, and a dedicated field-sales motion for fleet customers. Marketing channels combine the company website, a blog covering dashboard warning lights, EV/hybrid topics, and future models, plus Facebook, Instagram, YouTube, LinkedIn, and co-marketing with Renault/Dacia manufacturer programs (Go Renault, Ready To Go Weken). The company self-describes as 'one of the largest car dealers in Southwest Netherlands' with a no-nonsense family-business ethos and a stated focus on personal attention and the 'stapje extra' (extra step) in service.

Name

AutoKievit

Legal name

Autokievit

Website

https://autokievit.nl

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

AutoKievit is a family-owned Renault and Dacia dealer group operating five branches across Southwest Netherlands, selling new and 500+ used vehicles, plus private leasing, financing, and after-sales services to private consumers and SME fleet buyers.

Ownership category

akta.pro rank

Product category

Car Dealership

NAICS

Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Car dealership services
• New vehicle sales
• Used car sales
• Auto leasing services
• Automotive maintenance repair

Headquarters

HQ city

Hellevoetsluis

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales (Renault & Dacia): Sale of new Renault and Dacia passenger cars and light commercial vehicles. Revenue recognized on vehicle delivery. Offered with various trim levels (Expression, Journey, Evolution, Techno, Esprit Alpine, Iconic, Extreme).
2. Used Car / Occasion Sales: Sale of pre-owned vehicles (occasions), primarily young used cars with relatively low mileage. The company stocks over 500 vehicles including multi-brand (Renault, Dacia, and other brands such as Citroën, Fiat, Ford, Hyundai, Kia, Mazda, Nissan, Opel, Peugeot, ŠKODA, Toyota, Volkswagen).
3. After-Sales Service & Maintenance: Workshop services including maintenance, repairs, APK (MOT inspection), tire mounting & alignment, air conditioning service, glass/repair, navigation updates, accessory installation, and accident damage repair. Revenue recognized per service event.
4. MyDrive Private Lease: In-house private lease label covering road tax, insurance, maintenance/repairs, tires, breakdown assistance, and replacement transport. Customers pay a fixed monthly fee. Differentiated from traditional financing where ownership transfers at end of term.
5. Financing (Renault Flex Choice / Flex Financial Lease): Automobile financing for both consumers and businesses. Consumer financing via Renault Flex Choice (loan for fixed term, car is owned). Business financing via Flex Financial Lease (Essential, Smart, Premium tiers) and Operational Lease. Revenue from interest spread and optional service bundling.
6. Parts & Accessories: Sale of Renault/Dacia genuine parts, accessories, and extended warranty/maintenance contracts (Renault Onderhoudscontract, GarantiePlus, Renault Premium Pas).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

AutoKievit is an official Renault and Dacia dealer operating 5 showrooms across Southwest Netherlands, selling new Renault and Dacia passenger cars and Renault commercial vans, plus a multi-brand stock of over 500 used vehicles. The company provides an integrated automotive ownership offering that includes private leasing under its proprietary MyDrive label, business financing (Renault Flex Choice, Operational Lease, Financial Lease), after-sales maintenance and repair services, parts and accessories, glass and damage repair, replacement vehicles, and tire storage.

Product overview

AutoKievit is a multi-location Renault and Dacia car dealership operating 5 branches in southwest Netherlands (Rotterdam, Hellevoetsluis, Zierikzee, Goes, Bergen op Zoom). The company offers a comprehensive automotive portfolio comprising new Renault passenger vehicles (from city cars like Twingo to SUVs like Espace and Rafale) and commercial vans (Kangoo, Trafic, Master), new Dacia vehicles (Spring Electric, Sandero, Duster, Bigster), and over 500 used cars. Beyond vehicle sales, the business provides an integrated service ecosystem including MyDrive private lease, operational and financial leasing solutions, Renault Flex Choice and Relax Plan financing options, maintenance contracts, glass/damage repair, replacement vehicle rental, tire storage, and online scheduling tools—essentially offering end-to-end automotive services from purchase through ownership lifecycle management.

Differentiator

Problem solved

Functional benefit

Brands

• MyDrive: Private lease label operated by AutoKievit offering all-in car leasing packages.

Products and services

• Renault Passenger Vehicles Complete range of new Renault passenger cars including electric, hybrid, and combustion engine vehicles across all segments from city cars (Twingo E-Tech Electric, Renault 5 E-Tech Electric) to SUVs (Captur, Symbioz, Megane E-Tech Electric, Scenic E-Tech Electric, Austral, Espace, Rafale), priced from approximately EUR 20,990 to EUR 50,190.
• Dacia Passenger Vehicles Value-oriented new Dacia vehicles including Spring Electric, Sandero, Sandero Stepway, Jogger, Duster, and Bigster models, priced from approximately EUR 18,900 (Spring Electric) to EUR 35,000 (Bigster hybrid).
• Renault Commercial Vehicles Renault light commercial vehicles including Kangoo (from EUR 27,766 ex VAT), Trafic (from EUR 43,858 ex VAT), and Master (from EUR 51,207 ex VAT) vans available in combustion and electric versions, targeted at business buyers.
• Used Vehicles (Occasions) Pre-owned vehicles including young used cars from Renault, Dacia, Citroen, Fiat, Ford, Hyundai, Kia, Mazda, Nissan, Opel, Peugeot, SKODA, Toyota, and Volkswagen, with more than 500 vehicles in stock at all times.
• MyDrive Private Lease Proprietary all-inclusive private lease label offering Renault and Dacia vehicles with fixed monthly payments covering road tax, insurance, maintenance/repairs, tires, breakdown assistance, and replacement transport. Differentiated from traditional financing by bundling all ownership costs into one payment, available from EUR 314/month (Dacia Spring) to EUR 724/month (Renault Rafale).
• Operational Lease Business leasing solution for SME and corporate fleet buyers where the vehicle remains off the company balance sheet, with nearly all usage costs included in the monthly payment.
• Financial Lease (Flex Financial Lease) Business financing allowing entrepreneurs to finance vehicles with fixed monthly terms (Essential, Smart, Premium tiers), with the car becoming owned property at contract end. Available with interest rates from 1.9% to 5.9% APR.
• Renault Flex Choice Financing Customizable consumer vehicle financing allowing customers to choose financing terms, service packages, and slot payments with varying interest rates (Smart 4.9% APR, Premium 2.9% APR with maintenance contract, EV Only 1.9% APR for 12-36 months).
• Maintenance and Repair Services Full workshop services including APK inspection, maintenance, tire mounting, air conditioning service, glass repair, navigation updates, accessory installation, and accident damage repair at all 5 locations, with 1-year warranty on parts and labor.
• Glass and Damage Repair Renault-certified glass and collision repair services using original parts, with guaranteed repair times and insurance administration handling.
• Renault Onderhoudscontract (Maintenance Contract) Extended warranty and maintenance contract covering APK inspections and scheduled maintenance starting at EUR 19/month, with comprehensive plans including wear parts (brake pads, battery). Can be purchased standalone or bundled with financing for lower interest rates.
• My Renault+ Premium Pas Annual subscription service at EUR 49.95 per year providing free APK, summer and winter checks, fluid refills, tire and windscreen repair, and lamp replacement (total value EUR 180).
• Replacement Transportation (Replacement Vehicle Rental) Rental car service available during vehicle maintenance at EUR 49 per day plus fuel costs, ensuring customer mobility during service.
• Winter Tire Storage Seasonal tire storage service for EUR 80 per swap (two swaps per year), allowing customers to conveniently switch between summer and winter tires.
• Online Appraisal Service (Taxatie) Free online car valuation tool allowing customers to receive trade-in proposals for their current Renault or Dacia vehicle, available on the AutoKievit website.

Quantifiable outcome

• More than 500 young-used cars available at all times, ensuring a vehicle for every customer need
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Renault (brand/manufacturer)coreChannel Partner/ Reseller/ DistributorAutoKievit is an official Renault dealer, authorized to sell new Renault vehicles, parts, and after-sales services. Benefits from manufacturer marketing programs (Renault eWays, Go Renault campaigns), access to Renault Financial Services (financing, lease products), Renault Pro+ commercial vehicle program, and Renault's digital tools (My Renault app, Renault Easy Link).
• Dacia (brand/manufacturer)coreChannel Partner/ Reseller/ DistributorAutoKievit is an official Dacia dealer, authorized to sell new Dacia vehicles, parts, and after-sales services. Benefits from manufacturer marketing support, Dacia press releases and product information, and access to Dacia's product lineup including Spring Electric, Sandero, Duster, Jogger, and Bigster.
• MyDrive (Private Lease Label)coreStrategic or Co-development PartnerAutoKievit's proprietary private lease label, providing all-in private lease for Renault and Dacia vehicles including road tax, insurance, maintenance, tires, breakdown assistance, and replacement transport in a single monthly payment. Operated in-house under the MyDrive brand, enabling AutoKievit to offer a differentiated leasing product that competes with manufacturer private lease programs.
• Renault Pro+ (Commercial Vehicles)minorStrategic or Co-development PartnerRenault Pro+ is a specialized commercial vehicle program providing business customers with dedicated account management, a wide range of vans (Kangoo, Trafic, Master) in various configurations, custom body building through approved partners, and fleet management tools. AutoKievit leverages Pro+ to serve business customers needing commercial vehicles.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Louwman Group: Major Dutch automotive dealer group with locations nationwide representing multiple OEM brands including Mercedes-Benz, Toyota, and others. Comparable as a multi-brand franchised dealership network with full-service sales, aftersales, and leasing capabilities in the Dutch market.
• Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands operating dozens of locations across multiple OEM brands. Directly comparable as a multi-brand, multi-location Dutch car dealership group with sales, service, lease, and financing offerings, though much larger and geographically diversified beyond Southwest Netherlands.
• Stern Groep: Dutch automotive group operating dealerships and leasing services across multiple brands in the Netherlands. Comparable as a multi-location franchised dealer with integrated services including financial lease and operational lease offerings.
• Broekhuis Groep: Dutch multi-brand automotive dealer group with extensive locations in central and western Netherlands. Comparable as a regional/multi-location car dealer offering new/used sales, service, financing, and leasing across multiple OEM brands.

Direct peers

• Auto Keijzer: Independent Dutch Renault and Dacia dealer group with multiple branches. Directly comparable as a fellow family-owned Renault/Dacia franchise offering new/used sales, service, financing, and lease in the Dutch regional market.
• Renault Retail Group Nederland: Official Renault dealer network in the Netherlands. Directly comparable as fellow Renault/Dacia franchise holders selling the same vehicle lineup, parts, and manufacturer financial products, though larger and centrally operated.

Regional players

• D'Ieteren: Belgian automotive group with dealer and mobility operations including Belair (retail dealer network). Comparable as a multi-OEM franchised dealer group in Benelux with integrated sales, service, leasing, and fleet management offerings.
• Hedin Automotive: European automotive dealer group with operations in the Netherlands and Belgium. Comparable as a multi-OEM franchised dealership network with sales, service, and fleet/lease offerings operating in Benelux markets adjacent to AutoKievit's Southwest Netherlands footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl1_VuKF8BHvYu4WOd6v9dA
• Facebookfacebook.com/autokievit
• LinkedInlinkedin.com/company/renault-kievit
• Instagraminstagram.com/autokievit/?hl=nl
• Xx.com/autokievit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoKievit