Newcomers Network

What Newcomers Network does

Newcomers Network is an independent Australian online platform, founded in Melbourne in May 2001 by Sue Ellson, that publishes information, coordinates events, and conducts advocacy for newcomers, migrants, expatriates, and domestic movers in Australia. Its core products are four free downloadable publications — the Newcomers Kit, Savvy Settlement Kit, Pre-Departure Jobs Kit, and Living in Australia Guide — plus monthly Welcome Events held on the second Friday in Australian capital cities and a global monthly online 'Living, Working and Networking in Australia' event via Zoom. The platform runs on a standard website stack with Eventbrite for event registration, and supports Sue Ellson's broader ecosystem of related sites (sueellson.com, 120ways.com, camberwellnetwork.com).

The business operates on a hybrid freemium/professional-services model: the publications are provided at no charge (supported by sponsorships and donations), while the principal monetization layer is Sue Ellson's paid personalized career and job-search consulting, book sales through 120 Ways Publishing, and speaking/presentation engagements. The only documented external commercial relationship is a 2004 HSBC Bank sponsorship of the foundational 'Moving in the 21st Century' worldwide survey. There is no institutional investment, no parent company, and no disclosed headcount or revenue figures beyond the 1-10 employee band.

The customer base is a long-tail of individual newcomers to Australia — including migrants, refugees, international students, expatriates, and trailing spouses — supplemented by community representatives (councils, employers, community organizations) who use the Newcomers Kit to build support infrastructure. The company emphasizes that finding a friend is the single most critical factor in successful settlement, and claims settlement transition time can be reduced from three years to as little as 12 months with effective strategies.

Name

Newcomers Network

Legal name

Newcomers Network

Website

https://newcomersnetwork.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Newcomers Network is a Melbourne-based online platform, founded in 2001, that publishes free settlement guides, hosts monthly newcomer events across Australian cities and online, and provides advocacy and consulting for migrants, expatriates, and domestic movers.

Ownership category

akta.pro rank

Product category

Relocation and Settlement Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF)

akta.pro secondary industry

Professional & Career Networks (BPAMABAB)

Keywords

• Newcomer settlement resources
• Expatriate relocation guides
• Migration information services
• Pre-departure employment kits
• Settlement networking events

Headquarters

HQ city

Surrey Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Free Publications and Resources: The organization provides free downloadable publications including Pre-Departure Jobs Kit, Newcomers Kit, Savvy Settlement Kit, and Living in Australia Guide. The publications are supported by sponsorships and donations.
2. Professional Consulting Services: Sue Ellson offers personalized paid assistance through career consulting and job search support services, which can be conducted online via Skype.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Newcomers Network publishes free downloadable guides and hosts monthly networking events for people relocating to Australia. Core products include the Newcomers Kit, Savvy Settlement Kit, Pre-Departure Jobs Kit, and Living in Australia Guide, complemented by monthly Welcome Events in Australian capital cities and free online Zoom sessions. Paid professional career consulting services are offered separately by founder Sue Ellson.

Product overview

Newcomers Network is an information, events, and advocacy platform for people who have moved to Australia. The core offering consists of free downloadable publications including the Savvy Settlement Kit (settlement strategies), Newcomers Kit (community resource guide), and Pre Departure Jobs Kit (employment preparation). The company also hosts monthly events including Welcome Events in major cities and Living, Working and Networking in Australia online sessions. Professional paid services are available through founder Sue Ellson's website. The publications are available in multiple languages and are grounded in original research conducted by the founder.

Differentiator

Problem solved

Functional benefit

Products and services

• Savvy Settlement Kit A free practical ebook guide for newcomers to help them make the most of their new life in their new location, particularly Australia. Written in a conversational style with strategies for settlement.
• Newcomers Kit A free practical tool to help communities establish newcomer resources and provide newcomers and seasoned expatriates with options for making a smooth transition into a new environment. Based on worldwide survey research.
• Pre-Departure Jobs Kit A free downloadable guide helping people prepare for job searching before arriving in their new location, including the latest links and resources for employment preparation.
• Living in Australia Vivendo Na Australia Guide A free publication providing guidance for living in Australia, available in both English and Portuguese.
• Monthly Welcome Events Free monthly in-person networking events hosted in major Australian capital cities (Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin, Hobart) on the second Friday of each month, for newcomers to meet and network.
• Living, Working and Networking in Australia (Online Event) Free monthly online event held on the second Wednesday via Zoom at 8pm Melbourne time, providing information and networking opportunities for newcomers to Australia.
• Professional Career Services Paid personalized professional assistance offered by Sue Ellson, including career consulting and job search support, available globally via Skype.
• Research and Advocacy Services Research, proposals, submissions and advocacy actions undertaken by Newcomers Network to support newcomers worldwide.

Quantifiable outcome

• Research shows settlement transition time can be reduced from three years to as little as 12 months with effective strategies
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• EasyExpat: EasyExpat aggregates country guides, job boards, and community forums for expatriates across multiple destinations. It targets the same newcomer planning journey as Newcomers Network but operates as a niche aggregator rather than a localized community organizer.

Broad incumbents

• Settlement Services International: SSI is a major Australian not-for-profit delivering settlement, migration support, and community programs across multiple states. It addresses the same newcomer pain points (employment, social connection, advocacy) as Newcomers Network but as a much larger organization with government contracts.
• The Local: The Local is an established expat news and information network covering several European countries with localized editorial teams. It overlaps with Newcomers Network's information-pillar for relocated residents but operates as a broader news publisher rather than a settlement-focused community.
• AMES Australia: AMES Australia is a large government-funded settlement agency providing language, employment, and community support services for newcomers across Australia. It competes for the same Australian newcomer audience as Newcomers Network but at much greater scale, with public funding and formal referral channels.

Others

• Multicultural NSW: Multicultural NSW is a New South Wales government agency that supports new arrivals and culturally diverse communities with information, events, and advocacy. It is an adjacent ecosystem participant, partially overlapping with Newcomers Network's Sydney audience and event programming, rather than a direct commercial peer.

Direct peers

• Expatica: Expatica is a multi-country information portal providing practical guides for newcomers on housing, jobs, schooling, and local life, very similar in functional scope to Newcomers Network's publications. Both monetize (or attempt to monetize) traffic via partnerships and adjacent services rather than direct user subscriptions in the same way.
• InterNations: InterNations is the largest global expat community platform, offering events, networking, and information services across hundreds of cities. It directly mirrors Newcomers Network's core model of community-led events and information resources for relocated individuals, but at vastly greater scale and with paid membership tiers.
• ExpatFocus: ExpatFocus provides country-specific guides, community forums, and event listings aimed at people relocating internationally. Its mix of guides and community features is closely analogous to Newcomers Network's publications-plus-events approach, although it serves a global rather than Australian audience.
• Just Landed: Just Landed is an online directory and information hub serving newly arrived expatriates in multiple countries, offering guides, classifieds, and community features. It competes for the same newcomer search traffic and information consumption intent as Newcomers Network.

Regional players

• MoveHub: MoveHub is a UK-based international moving comparison and relocation information portal that helps people compare removalists, shipping, and settling-in services. It targets the same pre- and post-arrival information needs as Newcomers Network but from a UK base and with a transaction-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/newcomersnetwrk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcomers Network