Knights Letting & Property Sales

What Knights Letting & Property Sales does

Knights Letting & Property Sales is a privately-held, owner-operated estate and letting agency headquartered at Thames City, 8 Carnation Way, London, SW8 5FS. The firm provides residential property sales, lettings, and management services to individual sellers, landlords, tenants, and overseas investors, with a particular focus on Chinese-speaking clients and Asian capital looking to access the London and UK property market. Its service mix comprises two sales fee structures (a fixed-fee package at £550+VAT and a 1.5% no-sale-no-fee option) and three landlord tiers (letting at 10%, fully managed at 12%, and short-term lets at 20% of rent), plus conveyancing referrals and a franchise programme.

The firm's operational technology is a property listing and management system with syndication to 32+ portals including Rightmove, Zoopla, and PrimeLocation, supported by QR-code property marketing, automated email and SMS buyer alerts, and multilingual enquiry handling in Cantonese and Mandarin via WeChat. Underlying CRM appears to be provided by Acquaint CRM. Marketing reaches international audiences through Chinese-language social media platforms and an overseas broker referral network spanning China, Hong Kong, Vietnam, and Thailand.

The business model is transaction-and-subscription hybrid: one-time fees on completed sales, percentage-of-rent monthly income from managed and let properties, and ancillary referral income from conveyancing. The competitive positioning is cost-led versus traditional high-street agents and niche-led versus larger competitors on overseas-buyer service. The firm holds statutory Property Redress Scheme (PRS038529) and Client Money Protection (CMP011744) memberships.

Name

Knights Letting & Property Sales

Legal name

Knights Properties

Website

https://knightsproperties.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Knights Letting & Property Sales is a London-based, owner-operated residential estate and letting agency offering fixed-fee sales, percentage-based lettings and management, and franchise services, with multilingual Chinese-language support and broker networks across Asia targeting overseas investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Property Sales - Option 1 (Fixed Fee): One-off fixed fee of £550 + VAT (£660 inc VAT) payable on completion for full marketing service including EPC, brochure, photography, floorplans, and advertising on Rightmove, Zoopla, PrimeLocation, and 32 portal websites.
2. Property Sales - Option 2 (Percentage Fee): 1.5% fee payable on completion on a no sale no fee basis. Includes accompanied viewings, viewing feedback, negotiating offers, and progression of sale from offer to completion.
3. Letting Service: 10% of rent (plus VAT) for finding tenants and basic management services including viewings, marketing, rent collection, and non-payment pursuit.
4. Fully Managed Service: 12% of rent (plus VAT) for comprehensive property management including statutory compliance, rent collection, property visits, routine repairs, and tenant management.
5. Short Term Let Service: 20% of rent (plus VAT) for short-term rental management with minimum commission charge of £1,440 (inc VAT).
6. Conveyancing Referral: Referral fees from recommended solicitors for conveyancing services on property sales and purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Knights Letting & Property Sales is a London-based estate and letting agency offering residential property sales and lettings services. It provides two sales fee options (a £550+VAT fixed-fee marketing package and a 1.5% no-sale-no-fee commission), three letting tiers (basic Letting at 10%, Fully Managed at 12%, Short Term Let at 20% of rent), conveyancing referrals, and franchise opportunities, with properties marketed across Rightmove, Zoopla, PrimeLocation, and 32+ additional portals.

Product overview

Knights Letting & Property Sales operates as a London-based estate and letting agency offering a unified service combining property sales and lettings. The core offering comprises two sales fee structures (a fixed-fee package with included marketing materials and a percentage-based no-sale-no-fee option) alongside three landlord service tiers (letting only, fully managed, and short-term lets). Additional services include conveyancing solicitor referrals and a franchise programme. All properties are marketed across major UK property portals including Rightmove, Zoopla, and PrimeLocation, with international reach through Chinese language platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling Option 1 - Fixed Fee Package One-off fee of £550 + VAT (£660 inc VAT) covering EPC, full-colour brochure with photographs and floorplans, accompanied viewings, plus advertising on Rightmove, Zoopla, PrimeLocation and 32 additional portals and social media including Chinese-language platforms. Designed for residential property owners wanting cost-predictable marketing exposure.
• Selling Option 2 - No Sale No Fee 1.5% commission payable on completion on a no-sale-no-fee basis, including accompanied viewings, viewing feedback, offer negotiation, and progression of sale from offer through completion. Targets sellers who prefer performance-based pricing.
• Letting Service Lettings-only service charged at 10% of rent (plus VAT) with a minimum commission of £1,440 inc VAT. Includes tenant finding, accompanied viewings, marketing on relevant portals, rent collection, and non-payment pursuit. Intended for landlords who want tenant placement but retain day-to-day management.
• Fully Managed Service Comprehensive property management at 12% of rent (plus VAT) with a minimum commission of £1,728 inc VAT. Includes marketing, statutory compliance, rent collection, bi-annual property visits, routine repairs, deposit protection, and utility notifications. Geared to landlords seeking full handover management.
• Short Term Let Service Short-term rental management at 20% of rent (plus VAT) with a minimum commission of £1,440 inc VAT. Covers property marketing, commission deduction, utility advising, and deposit negotiations. Built for landlords running Airbnb-style or other short-term lets.
• Conveyancing Referral Service Recommendation service introducing property buyers and sellers to a panel of solicitors offering competitive conveyancing rates and free no-obligation quotes. Allows clients to obtain quotes directly through Knights' panel relationship.
• Franchise Opportunities Franchise programme that lets entrepreneurs launch and operate their own Knights-branded estate and letting agency in an allocated territory. Includes comprehensive training, an operating manual, and ongoing franchise manager support; positioned as a lifestyle business with 50 years of claimed combined expertise.

Quantifiable outcome

• Save £1,000s on agent fees compared to traditional high street agents
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• China Broker NetworkcoreChannel Partner/ Reseller/ DistributorBroker referral network in China for directing overseas clients to invest in UK property. Part of the company's strategy to serve overseas investors from Asian markets.
• Hong Kong Broker NetworkcoreChannel Partner/ Reseller/ DistributorBroker referral network in Hong Kong connecting wealthy property investors with London property opportunities.
• Vietnam Broker NetworkminorChannel Partner/ Reseller/ DistributorBroker referral network in Vietnam for directing property investment clients to UK market.
• Thailand Broker NetworkminorChannel Partner/ Reseller/ DistributorBroker referral network in Thailand for directing property investment clients to UK market.
• RightmovecoreTechnology or IntegrationProperty portal listing partnership - All properties advertised on Rightmove.co.uk as one of the major UK property listing platforms.
• ZooplacoreTechnology or IntegrationProperty portal listing partnership - All properties advertised on Zoopla.com as a major UK property listing platform.
• PrimeLocationcoreTechnology or IntegrationProperty portal listing partnership - All properties advertised on PrimeLocation.com as a premium UK property listing platform.
• Panel SolicitorsminorImplementation/ SI/ Consulting PartnerRecommended panel of solicitors for conveyancing services. They offer competitive rates and understand the importance of keeping clients informed throughout the conveyancing process.
• Deposit Protection Service (DPS)coreTechnology or IntegrationGovernment-approved scheme for protecting tenant deposits. All deposits for properties with rent under £50,000 per annum are protected in DPS.
• Tenancy Deposit SchemecoreTechnology or IntegrationInsurance-based scheme for protecting tenant deposits for properties with rent between £50,000 and £100,000 per annum.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winkworth: UK franchise-based estate agency network. Closely comparable to Knights on franchise expansion model and dual sales/lettings offering.
• Belvoir: UK franchise lettings and estate agency network. Comparable on letting-management tiers and franchise-led growth model.
• Kinleigh Folkard & Hayward: London-focused residential sales, lettings and property management firm. Closely matches Knights' dual sales/lettings model and London-centric customer base.
• haart (Spicerhaart): Large UK estate and letting agent network with both owned branches and franchisees. Comparable across sales, lettings and full management tiers, with national rather than London-only footprint.
• Chestertons: London-headquartered estate and letting agency offering sales, lettings and property management. Comparable on service mix and target customer base, with longer brand history.
• Yopa: UK online/hybrid estate agency offering fixed-fee selling packages. Closely comparable to Knights' flat-fee sales product (£550+VAT) and target price-sensitive seller.
• Hunters: UK-wide estate and letting agency franchise network. Comparable on franchise distribution, sales/lettings offering and tiered management services.
• Foxtons: London-focused estate and letting agent with branch network and dual sales/lettings model. Directly comparable in geography and service mix, though operating at significantly larger scale and higher fee points.

Broad incumbents

• Savills: Global real estate services firm with significant London residential presence. Overlaps with Knights on London sales/lettings but operates across a much broader portfolio (commercial, investment, advisory) at premium price points.
• Knight Frank: Global real estate consultancy with major London residential arm. Comparable London sales/lettings customer base and historical connection to overseas investor flow, but operates at significantly larger scale and broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/knightslettings
• Facebookfacebook.com/knights-lettings-176001319104800
• LinkedInlinkedin.com/company/knights-lettings-and-property-sales-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knights Letting & Property Sales