Price Custom Homes

What Price Custom Homes does

Price Custom Homes is a family-owned, stick-built custom home builder headquartered in Carroll, Ohio, serving Central Ohio across six counties (Fairfield, Franklin, Hocking, Licking, Perry, and Pickaway). Founded by Lonnie Price in 1970 with the development of Collegeview Acres, the company is now co-owned and operated by his sons Mitch and Greg Price, who bring 30+ years of combined hands-on construction and general contracting experience. The company has built 500+ custom homes and developed ten residential neighborhoods, with two more communities currently under development and a third on the horizon.

The company's core offering consists of 14 standardized floor plans (seven one-story and seven two-story designs ranging from 1,747 to 3,800 square feet and priced publicly from $359,900 to $734,900) that serve as starting points for full customization. Customers may also bring their own plans or co-design with the in-house team. Supporting services include free lot inspections and custom floor plan design. The only disclosed technology is a web-based interactive mapping tool used for lot site selection. The company operates a direct-to-consumer sales motion through an in-house team (Greg Price, Lindsay Wellman, Phil Dowda), supplemented by appearances at home and garden shows at the Lancaster fairgrounds, customer referrals, and a marketing website. A financing partnership with Vinton County National Bank provides buyers with mortgage origination services.

Revenue is generated through one-time custom home construction contracts, with pricing realized upon completion and delivery. Homes are built either on customer-owned lots (after free company inspections) or on company-developed lots within Price's owned communities. The customer base consists entirely of individual mid-market residential buyers, with no institutional or commercial clients. The company is privately held with no external funding, no parent company, no subsidiaries, and no disclosed financial figures.

Name

Price Custom Homes

Legal name

Price Custom Homes, LLC

Website

https://pricecustomhomes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Custom Homes is a family-owned custom home builder in Carroll, Ohio, designing and constructing stick-built homes across six Central Ohio counties. It serves individual mid-market residential buyers through 14 floor plans, owned-lot communities, and direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• Residential construction
• Floor plan design
• Community development
• Home building services

Headquarters

HQ city

Carroll

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction Sales: Price Custom Homes generates revenue through one-time custom home construction contracts. Customers purchase fully customized homes built on their own lots or on lots developed by the company. Revenue is realized upon completion and delivery of the custom home.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Price Custom Homes builds fully customized, stick-built homes on client-owned lots or on lots within its developed neighborhoods across Central Ohio. Offerings include 14 standard floor plans ranging from $359,900 to $734,900, with full customization available, custom floor plan design services, and free lot inspections. The company operates across six Ohio counties and has built over 500 homes since 1970.

Product overview

Price Custom Homes is a family-owned custom home builder serving Central Ohio since 1970. The company operates as a single integrated offering combining custom home building services with pre-designed floor plans and developed residential communities. The core offering includes 14 distinct floor plans (7 one-story and 7 two-story models ranging from $359,900 to $734,900, spanning 1,747 to 3,800 square feet) that serve as starting points for full customization. Additionally, the company develops and sells lots through 10+ residential communities including Stone Hill Estates, The Woods at Clear Creek, Fairfield Farms, Hickory Ridge Estates, Cedar Creek Estates, Greenfield Estates, Pine Hill Estates, College View Acres, Cooks Pond Estates, and The Woods at Walnut Creek (under development). Supporting services include free lot inspections, custom floor plan design, construction management, and financing assistance through partner Vinton County National Bank.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500+ custom homes built
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Dominion Homes: Historically one of Central Ohio's largest homebuilders before financial distress and asset sale; serves as a direct historical peer for the regional custom-builder category in this geography.
• Westport Homes (now part of M/I Homes): Formerly an independent Columbus-area builder of entry-level and move-up homes; acquired by M/I Homes. Historically served a very similar buyer segment and price tier in Central Ohio.
• Maronda Homes: Pittsburgh-based homebuilder with expanding Ohio presence offering customizable floor plans. Comparable in customization model and price points, though headquartered and most active in Pennsylvania.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder with extensive operations in Ohio. Competes for the same buyer pool in Central Ohio but at much higher volume, broader product mix, and stronger purchasing power.
• PulteGroup: National homebuilder (Centex, Del Webb, Pulte, John Wieland brands) active in the Columbus market. Comparable end customer but a much larger, publicly traded peer with national scale.
• M/I Homes: Large publicly traded homebuilder headquartered in Columbus, Ohio, operating across the Midwest, Mid-Atlantic, and Southeast. Comparable in Ohio presence and product line, but significantly larger scale and broader geographic diversification.

Direct peers

• Epcon Communities: Central Ohio-based developer and builder of single-family homes in planned communities with a focus on ranch-style and low-maintenance designs. Highly comparable in geography, customer segment (move-down/55+ and family buyers), and community development model.
• Fischer Homes: Cincinnati-based regional homebuilder offering customizable floor plans and community development across Ohio, Kentucky, Indiana, and Georgia. Comparable in customization model, family-owned heritage, and Ohio footprint.
• Bob Webb Homes: Columbus, Ohio-area custom and semi-custom home builder with multiple communities, direct sales model, and similar price points. Closely comparable in product offering, geography, and customer demographic.

Others

• Vinton County National Bank (VCNB): Existing financing partner of Price Custom Homes providing construction loans and mortgages to buyers. Adjacent ecosystem participant — not a competitor, but a critical channel partner whose continued underwriting health directly affects Price Custom Homes' sales funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pricecustomhomes
• LinkedInlinkedin.com/company/price-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Custom Homes