Kazenmaier

What Kazenmaier does

Kazenmaier Leasing GmbH is a privately held, BaFin-regulated German leasing company headquartered in Karlsruhe and founded in 1947. The company operates as a brand-neutral lessor offering vehicle leasing (electric, hybrid, hydrogen, and commercial vehicles including transporters, vans, trucks, and buses) and bicycle leasing (Dienstradleasing) under a salary-conversion model. Its core products include Elektrofahrzeug-Leasing, Full-Service-Leasing, Nutzfahrzeug-Leasing, and Dienstradleasing, supplemented by add-on services such as the Mobility-Card, Kraftstoffservice (fuel/charging cards integrated with AralCard, EuroShellCard, and NovofleetCard), tire service (Pneuhage, Euromaster), and ERGO roadside assistance.

The business is built around a fully digitized leasing platform covering the contract lifecycle end-to-end — from the electronic Kazenmaier Einkaufszertifikat (purchase certificate) and digital signature through to the Fleet-Dashboard and eService-Portal for fleet management. Kazenmaier monetizes through recurring monthly leasing installments, optional full-service packages bundling maintenance, tires, fuel/charging, insurance, and vehicle tax, plus transaction fees on fuel card networks. The bicycle leasing process is positioned as completing in approximately 20 minutes at the point of sale versus industry norms of roughly two weeks.

The company serves German SMEs and Mittelstand, large enterprises, healthcare and social-sector organizations, tradespeople and craft businesses, and self-employed individuals. Distribution combines direct enterprise sales, vehicle dealers (Fahrzeughändler), and a network of more than 8,000 bicycle dealers across Germany (no commission charged to dealers). Kazenmaier reports several thousand electric vehicles in its leasing portfolio, has gained Handelsblatt recognition as one of Germany's best leasing providers in both vehicle and bicycle categories (2025), and maintains direct institutional access to government electromobility subsidy programs via the Federal Ministries for Environment and Transport. Legal entity is Kazenmaier Leasing GmbH (Handelsregister Mannheim B 701262), with subsidiary Kazenmaier Fleetservice GmbH (spun off 2006).

Name

Kazenmaier

Legal name

Kazenmaier Leasing GmbH

Website

https://kazenmaier.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Kazenmaier Leasing GmbH is a privately held, BaFin-regulated German brand-neutral lessor offering vehicle leasing (electric, hybrid, hydrogen, commercial) and Dienstradleasing (company bicycle leasing) to German SMEs, large enterprises, healthcare organizations, tradespeople, and self-employed individuals, distributed via direct sales and a network of 8,000+ bicycle dealers.

Ownership category

akta.pro rank

Product category

Vehicle and Bicycle Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Alternative-Fuel Commercial Truck Leasing & Rental (EV/CNG/LNG/Hydrogen) (TLABABAN)

Keywords

• Vehicle leasing services
• Bicycle leasing programs
• Electric vehicle leasing
• Fleet management solutions
• Commercial vehicle leasing

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Leasing: Kazenmaier generates revenue from leasing electric vehicles, hybrid vehicles, hydrogen vehicles, commercial vehicles (transporters, vans, trucks, buses), and bicycles under the bicycle leasing model. Revenue is generated through monthly leasing installments, which can include optional service packages for maintenance, tires, fuel/charging, and insurance.
2. Full-Service Packages: Optional service bundles covering maintenance, repairs, tires, fuel/energy cards, insurance, vehicle tax, radio fees, and breakdown assistance are added to the monthly leasing rate.
3. Kraftstoffservice (Fuel & Charging Cards): Revenue from tank and charging cards used at partner networks (Aral, Shell, Esso, Avia, Total, OMV, BP, AGIP, Statoil), where daily prices are published and best-price guarantees apply.
4. Government Subsidy Integration: Kazenmaier manages access to government subsidy programs for electromobility on behalf of customers, directly interfacing with Bundesministerien für Umwelt und Verkehr, adding value to the leasing offering without a separate revenue line.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kazenmaier Leasing GmbH is a brand-neutral German leasing company that provides full-service vehicle leasing (electric, hybrid, hydrogen and commercial vehicles) and company bicycle leasing (Dienstradleasing) through a fully digitized platform. The company operates under BaFin authorization as a financial services institution and serves German SMEs, employers, healthcare organizations, tradespeople and self-employed customers, with direct access to government electromobility subsidy programs through collaboration with federal ministries.

Product overview

Kazenmaier Leasing GmbH is a brand-neutral leasing company offering a comprehensive mobility portfolio built around vehicle and bicycle leasing. The core offerings include Electric Vehicle Leasing (including Lucid Motors vehicles), Commercial Vehicle Leasing (Nutzfahrzeug-Leasing), Full-Service-Leasing, and Dienstradleasing (company bicycle leasing). These core products are supported by a digital ecosystem comprising the Fleet-Dashboard, eService-Portal, and Dienstrad-Portal for process automation. Add-on services include the Mobility-Card for unified service access, Kraftstoffservice (fuel cards), and various protection/maintenance packages such as Fahrrad-Schutzbrief, Dienstrad-Komplettschutz, and Dienstrad-Wartung & Verschleiß. The company operates through a partner network of thousands of bicycle dealers across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Elektrofahrzeug-Leasing (Electric Vehicle Leasing) Leasing of electric vehicles including pure BEVs, plug-in hybrids, and hydrogen cars, with access to government subsidies and incentives through direct collaboration with German federal ministries. Targeted at German SMEs, healthcare organizations, tradespeople and large enterprises seeking fleet electrification.
• Full-Service-Leasing Comprehensive leasing package bundling the vehicle with maintenance, fuel/charging services, tire service, insurance, vehicle tax, and radio fees into a single monthly payment, managed via the Kazenmaier Mobility-Card at contracted partner workshops and fuel stations.
• Nutzfahrzeug-Leasing (Commercial Vehicle Leasing) Leasing solutions for transporters, vans, trucks, and buses, including both conventional and electric/hydrogen commercial vehicles, designed for craft businesses, logistics operators, fleet customers and large enterprises.
• Lucid Full-Service-Leasing Exclusive German Full-Service Leasing offering for Lucid Motors electric vehicles, including the Lucid Air Pure model, targeted at leadership executives and premium fleet customers.
• Dienstradleasing (Company Bicycle Leasing) Bicycle leasing program allowing employees and self-employed individuals to lease bicycles, e-bikes and cargo bikes through salary conversion (Entgeltumwandlung) schemes, with fully digital processing via the Dienstrad-Portal and activation through a network of over 8,000 partner bicycle dealers in Germany.

Quantifiable outcome

• Employees can save up to 40% on bicycle purchases compared to retail/cash buying through salary conversion tax benefits
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lucid MotorscoreStrategic or Co-development PartnerKazenmaier has partnered with Lucid Motors as an exclusive German Full-Service Leasing partner for Lucid vehicles including the Lucid Air Pure. Kazenmaier offers the Lucid Air Pure starting at €899/month net (36 months, 10,000 km/year) with full-service coverage. This partnership targets leadership executives and premium fleet customers in Germany.
• JBM GroupcoreStrategic or Co-development PartnerKazenmaier serves as the German leasing partner for JBM Electric Bus, a company expanding electric bus solutions across Europe. The partnership enables JBM to offer leasing solutions alongside its vehicles, and Kazenmaier to expand into the electric bus segment for fleet operators. Press coverage confirms JBM's European expansion announcement with Kazenmaier as German partner.
• PneuhageminorChannel Partner/ Reseller/ DistributorPneuhage is a tire partner for the Kazenmaier Reifenservice, offering tire storage, replacement, and repair services at favorable framework rates through the Kazenmaier Mobility Card.
• EuromasterminorChannel Partner/ Reseller/ DistributorEuromaster is a tire partner for the Kazenmaier Reifenservice, providing tire services at partner workshop locations accessible via the Kazenmaier Mobility Card.
• ERGO VersicherungminorOthersERGO Versicherung provides the Euro-Schutzbrief (European protection certificate) offered as part of Kazenmaier's full-service vehicle leasing, covering roadside assistance and mobility support in Germany and abroad.
• Bundesministerien für Umwelt und Verkehr (German Federal Ministries)coreOthersKazenmaier maintains close institutional collaboration with the German Federal Ministry for Environment (BMUV) and the Federal Ministry for Digital Affairs and Transport (BMDV), enabling direct customer access to government electromobility subsidy programs.
• Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin)coreOthersKazenmaier Leasing GmbH is a regulated financial services institution (Finanzdienstleistungsinstitut) authorized by BaFin since 2008 (Institute Number 122 177), requiring compliance with German financial regulatory standards.
• Workwise GmbHminorOthersKazenmaier uses the Workwise GmbH job portal platform (erbprinzenstr. 27, Karlsruhe) for its recruitment processes. Job applications are directed to kazenmaier.workwise.io.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Deutsche Leasing: One of Germany's largest independent lessors, offering asset and mobility leasing including commercial vehicles and fleets. Comparable to Kazenmaier as a German non-captive full-service leasing platform with a strong Mittelstand focus.
• JobRad: Germany's leading Dienstradleasing (company bike leasing) specialist, facilitating salary-conversion bike leasing for employees. Direct competitor to Kazenmaier's bicycle leasing business and the bellwether in the Dienstrad market.
• ValueLeasing GmbH: German independent leasing company offering commercial vehicle and passenger car leasing for SMEs and self-employed. Comparable full-service leasing model and Mittelstand customer focus.
• BusinessBike: German Dienstradleasing specialist offering leasing platforms for employers and employees. Direct competitor in the company bike leasing segment, with comparable employer/employee onboarding and digital portal capabilities.
• Lease a Bike (Lease & Bike GmbH): Competitor in the German Dienstradleasing market providing employer-sponsored bike leasing platforms. Direct competitor in the same employee bike leasing segment with comparable digital portal-based onboarding.
• Mobility Concept GmbH: German independent fleet leasing and management provider specializing in commercial vehicle fleets. Comparable direct peer in fleet leasing and Fuhrparkmanagement services, particularly for mid-sized enterprise clients.

Broad incumbents

• ALD Automotive / Ayvens: One of Europe's largest full-service vehicle leasing and fleet management companies (now Ayvens post-Société Générale merger). Operates broadly in the German market with deeper capital and pan-European scale, competing for the same enterprise fleet customers.
• Volkswagen Financial Services: Captive finance arm of Volkswagen Group offering leasing and fleet services across all VW Group brands. Operates in the same German fleet leasing market but with significantly broader capital and brand-backed distribution.
• LeasePlan (Stellantis subsidiary): Global car-as-a-service and operational leasing leader, with a strong German presence for corporate fleet leasing. Comparable on full-service leasing and EV fleet offerings, though much larger and more internationally diversified.
• VR Smart Finanz (DZ BANK Group): German cooperative banking group leasing subsidiary offering vehicle and equipment leasing for SMEs and the Mittelstand. Comparable customer base (German SMEs, cooperatives) and full-service leasing product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQF9wmgY6F3NirUmY3A7q5w
• Facebookfacebook.com/EinfachLeasen
• LinkedInlinkedin.com/company/kazenmaier-fleetservice-gmbh
• Instagraminstagram.com/kazenmaierleasinggmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kazenmaier