Ligue 1 McDonald's
Ligue 1 McDonald's is the commercial-branded top-tier French professional football league, organized by the LFP for 20 top-tier and 20 second-tier clubs, monetizing via title sponsorships, broadcasting rights, the Ligue 1+ streaming platform, and fantasy sports gaming.
- Company typePrivate
- Founded1901
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ligue 1 McDonald's does
Ligue 1 McDonald's is the commercial-branded name for France's top-tier professional football league, operated by the Ligue de Football Professionnel (LFP), a non-profit association governed by French law of 1 July 1901 and headquartered at 34 Boulevard de Courcelles, 75017 Paris. The LFP organizes Ligue 1 McDonald's (20 clubs) and Ligue 2 BKT (20 clubs), representing and coordinating the professional sporting activities of France's 40 professional clubs. The league's commercial rights are managed through two wholly-owned subsidiaries: LFP Media 1 (SAS 911 615 300) handles commercialization of exploitation rights including exclusive live broadcasting, while LFP Media 2 (SAS 988 007 563) handles audiovisual exploitation of the Ligue 1+ channel.
The league operates a multi-platform digital ecosystem including the official ligue1.com website (French/English), the My Ligue iOS/Android application, the Ligue 1+ direct-to-consumer streaming platform (live matches, replays, VOD), the Fantasy L1 fantasy-football game, and gaming services Mon Petit Gazon (MPG) and Mon Petit Prono (MPP) acquired in July 2023, plus the 1TEAM digital hub. Technology stack is described as HTML5/CSS/JavaScript for the web surface, mobile apps for iOS and Android, and dedicated streaming infrastructure for Ligue 1+ broadcast; integration is limited to SSO authentication via Facebook and Google.
Revenue is generated across four streams: (i) title and category sponsorship (McDonald's for Ligue 1, BKT for Ligue 2, plus major partners Essilor, Decathlon, La Poste, PointP and official broadcasting partner beIN SPORTS) treated as licensing/royalty income, (ii) broadcasting rights sold to beIN SPORTS and multiple international broadcasters via LFP Media 1, (iii) recurring subscription access to the Ligue 1+ streaming platform, and (iv) freemium gaming services (MPG, MPP, Fantasy L1). Customer-facing surfaces — ligue1.com, My Ligue app, Ligue 1+, Fantasy L1 — target football fans directly (B2C), while sponsorship and broadcasting monetization targets brand partners and media distributors (B2B).
Ligue 1 McDonald's firmographics
Firmographics- Name
- Ligue 1 McDonald's
- Legal name
- Ligue de Football Professionnel (LFP)
- Website
- https://ligue1.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Short description
- Ligue 1 McDonald's is the commercial-branded top-tier French professional football league, organized by the LFP for 20 top-tier and 20 second-tier clubs, monetizing via title sponsorships, broadcasting rights, the Ligue 1+ streaming platform, and fantasy sports gaming.
- Ownership category
- akta.pro rank
Ligue 1 McDonald's industry classification
Industry- Product category
- Professional Football League and Sports Media
- NAICS
- Spectator Sports (71121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA), League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)
Keywords
Where Ligue 1 McDonald's is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ligue 1 McDonald's business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Sponsorship and Naming Rights: Title sponsorship deals where brands sponsor the league names (McDonald's for Ligue 1, BKT for Ligue 2), plus major and official partner relationships generating commercial revenue
- Broadcasting Rights: Sale of broadcasting rights to media partners including beIN SPORTS and international broadcasters. LFP Media 1 holds exclusive rights for live broadcasting of matches
- Streaming Subscription (Ligue 1+): Subscription-based access to live streaming, replays, and video content through the Ligue 1+ platform
- Gaming Services (MPG/MPP): Fantasy sports gaming services Mon Petit Gazon (MPG) and Mon Petit Prono (MPP) generating engagement and potential subscription revenue
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Ligue 1 McDonald's product offering
Product offeringCore offering
Ligue 1 McDonald's is the title-branded top tier of French professional football, organized by the Ligue de Football Professionnel (LFP). It delivers a multi-platform digital ecosystem consisting of the official ligue1.com website, the My Ligue iOS/Android mobile application, the Ligue 1+ subscription streaming platform for live matches and replays, and the Fantasy L1 fantasy football game. The league governs 20 professional clubs and commercializes official content through title naming rights, broadcasting rights, and direct-to-consumer streaming subscriptions.
Product overview
Ligue 1 McDonald's operates a multi-platform digital ecosystem for French professional football. The core offering consists of the ligue1.com website and MY LIGUE mobile application (iOS/Android), providing news, match results, standings, and video content for Ligue 1 McDonald's and Ligue 2 BKT championships. The ecosystem includes Ligue 1+ streaming platform for live match broadcasts and replays, Fantasy L1 fantasy football game, and gaming services Mon Petit Gazon (MPG) and Mon Petit Prono (MPP) acquired in 2023. Additional services include the 1TEAM digital hub. The platform supports social media integration (X, Facebook, Instagram, Snapchat, WhatsApp, Twitch, TikTok) and SSO authentication via Facebook and Google accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- My Ligue Mobile Application Official mobile application available on iOS (App Store) and Android (Google Play) providing football news, match updates, scores, standings, and personalized content based on user preferences such as favorite club and players. The app is a registered trademark of the LFP.
- ligue1.com Official Website Official website for Ligue 1 McDonald's and Ligue 2 BKT providing news, videos, match results, standings, Fantasy L1 game access, and championship information. Supports both French and English languages.
- Ligue 1+ Streaming Platform Dedicated streaming platform operated by LFP Media 1 (and LFP Media 2 for the channel) for live broadcasting and on-demand replays of Ligue 1 matches. Includes live streaming, replays, suggestions, and search functionality.
- Fantasy L1 Fantasy football game allowing users to become coaches by selecting players and competing based on real match performance. Integrated into the main ligue1.com website.
- Mon Petit Gazon (MPG) Fantasy football gaming service acquired by LFP in July 2023 as part of the takeover of Fantaleague. Users can participate in competitions and receive communications about gaming services.
- Mon Petit Prono (MPP) Sports prediction gaming service offered by LFP. Users can make predictions on match outcomes and participate in competitions.
- 1TEAM Digital Hub Digital hub platform operated by LFP as part of the LFP brand ecosystem, providing additional football-related digital services and content.
Companies that use Ligue 1 McDonald's
Customer profileSegments3 records
Ideal customer profiles3 records
Ligue 1 McDonald's technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Ligue 1 McDonald's partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- McDonald'sflagshipMcDonald's is the named sponsor (title partner) of Ligue 1, with the league officially branded as 'Ligue 1 McDonald's'. This is the premier naming rights partnership for the top-tier French football league.
- BKTflagshipBKT (tire manufacturer) is the named sponsor (title partner) of Ligue 2, with the league officially branded as 'Ligue 2 BKT'.
- EssilorcoreMajor partner providing vision-related products and services. Classified as 'Major partner' on the official partners page.
- DecathloncoreOfficial partner and sports equipment retailer. Official partner category on the Ligue 1 partners page.
- La PostecoreOfficial partner and French postal service. Classified as 'Official partner' on the official partners page.
- PointPcoreOfficial partner and building materials retailer. Classified as 'Official partner' on the official partners page.
- beIN SPORTSflagshipOfficial broadcaster partner distributing Ligue 1 content to subscribers. beIN SPORTS holds rights to broadcast French football league matches in various regions.
- Ligue 1+flagshipOfficial streaming platform owned and operated by LFP Media 2 for live broadcasting, replays, and exclusive content distribution of Ligue 1 matches.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ligue 1 McDonald's competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ligue 1 McDonald's social profiles
Digital presenceLigue 1 McDonald's compliance and trust
Trust signalCompliance1 record
Ligue 1 McDonald's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ligue 1 McDonald's leadership team
Management profileNumber of profiles
Profiles1 record
Ligue 1 McDonald's subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ligue 1 McDonald's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ligue 1 McDonald's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ligue 1 McDonald's
What does Ligue 1 McDonald's do?
Ligue 1 McDonald's is the title-branded top tier of French professional football, organized by the Ligue de Football Professionnel (LFP). It delivers a multi-platform digital ecosystem consisting of the official ligue1.com website, the My Ligue iOS/Android mobile application, the Ligue 1+ subscription streaming platform for live matches and replays, and the Fantasy L1 fantasy football game. The league governs 20 professional clubs and commercializes official content through title naming rights, broadcasting rights, and direct-to-consumer streaming subscriptions.
Is Ligue 1 McDonald's a public or private company?
Ligue 1 McDonald's is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ligue 1 McDonald's founded?
Ligue 1 McDonald's was founded in 1901.
Where is Ligue 1 McDonald's based?
Ligue 1 McDonald's is headquartered in Paris, France, in the Europe region.
How does Ligue 1 McDonald's make money?
Four revenue lines are on record. Sponsorship and Naming Rights are the primary driver. The others are broadcasting Rights, streaming Subscription (Ligue 1+) and gaming Services (MPG/MPP).
Does Ligue 1 McDonald's have an API?
No public API is recorded for Ligue 1 McDonald's.
What industry is Ligue 1 McDonald's in?
Ligue 1 McDonald's's product category is Professional Football League and Sports Media. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 71121 and its SIC code is 7990.