Ligue 1 McDonald's

What Ligue 1 McDonald's does

Ligue 1 McDonald's is the commercial-branded name for France's top-tier professional football league, operated by the Ligue de Football Professionnel (LFP), a non-profit association governed by French law of 1 July 1901 and headquartered at 34 Boulevard de Courcelles, 75017 Paris. The LFP organizes Ligue 1 McDonald's (20 clubs) and Ligue 2 BKT (20 clubs), representing and coordinating the professional sporting activities of France's 40 professional clubs. The league's commercial rights are managed through two wholly-owned subsidiaries: LFP Media 1 (SAS 911 615 300) handles commercialization of exploitation rights including exclusive live broadcasting, while LFP Media 2 (SAS 988 007 563) handles audiovisual exploitation of the Ligue 1+ channel.

The league operates a multi-platform digital ecosystem including the official ligue1.com website (French/English), the My Ligue iOS/Android application, the Ligue 1+ direct-to-consumer streaming platform (live matches, replays, VOD), the Fantasy L1 fantasy-football game, and gaming services Mon Petit Gazon (MPG) and Mon Petit Prono (MPP) acquired in July 2023, plus the 1TEAM digital hub. Technology stack is described as HTML5/CSS/JavaScript for the web surface, mobile apps for iOS and Android, and dedicated streaming infrastructure for Ligue 1+ broadcast; integration is limited to SSO authentication via Facebook and Google.

Revenue is generated across four streams: (i) title and category sponsorship (McDonald's for Ligue 1, BKT for Ligue 2, plus major partners Essilor, Decathlon, La Poste, PointP and official broadcasting partner beIN SPORTS) treated as licensing/royalty income, (ii) broadcasting rights sold to beIN SPORTS and multiple international broadcasters via LFP Media 1, (iii) recurring subscription access to the Ligue 1+ streaming platform, and (iv) freemium gaming services (MPG, MPP, Fantasy L1). Customer-facing surfaces — ligue1.com, My Ligue app, Ligue 1+, Fantasy L1 — target football fans directly (B2C), while sponsorship and broadcasting monetization targets brand partners and media distributors (B2B).

Name

Ligue 1 McDonald's

Legal name

Ligue de Football Professionnel (LFP)

Website

https://ligue1.com

Company type

Private

Founded year

1901

Operating status

Operating

Short description

Ligue 1 McDonald's is the commercial-branded top-tier French professional football league, organized by the LFP for 20 top-tier and 20 second-tier clubs, monetizing via title sponsorships, broadcasting rights, the Ligue 1+ streaming platform, and fantasy sports gaming.

Ownership category

akta.pro rank

Product category

Professional Football League and Sports Media

NAICS

Spectator Sports (71121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA), League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

Keywords

• Professional football league
• Sports media platform
• Live match streaming
• Fantasy football gaming
• Broadcast rights licensing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sponsorship and Naming Rights: Title sponsorship deals where brands sponsor the league names (McDonald's for Ligue 1, BKT for Ligue 2), plus major and official partner relationships generating commercial revenue
2. Broadcasting Rights: Sale of broadcasting rights to media partners including beIN SPORTS and international broadcasters. LFP Media 1 holds exclusive rights for live broadcasting of matches
3. Streaming Subscription (Ligue 1+): Subscription-based access to live streaming, replays, and video content through the Ligue 1+ platform
4. Gaming Services (MPG/MPP): Fantasy sports gaming services Mon Petit Gazon (MPG) and Mon Petit Prono (MPP) generating engagement and potential subscription revenue

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Ligue 1 McDonald's is the title-branded top tier of French professional football, organized by the Ligue de Football Professionnel (LFP). It delivers a multi-platform digital ecosystem consisting of the official ligue1.com website, the My Ligue iOS/Android mobile application, the Ligue 1+ subscription streaming platform for live matches and replays, and the Fantasy L1 fantasy football game. The league governs 20 professional clubs and commercializes official content through title naming rights, broadcasting rights, and direct-to-consumer streaming subscriptions.

Product overview

Ligue 1 McDonald's operates a multi-platform digital ecosystem for French professional football. The core offering consists of the ligue1.com website and MY LIGUE mobile application (iOS/Android), providing news, match results, standings, and video content for Ligue 1 McDonald's and Ligue 2 BKT championships. The ecosystem includes Ligue 1+ streaming platform for live match broadcasts and replays, Fantasy L1 fantasy football game, and gaming services Mon Petit Gazon (MPG) and Mon Petit Prono (MPP) acquired in 2023. Additional services include the 1TEAM digital hub. The platform supports social media integration (X, Facebook, Instagram, Snapchat, WhatsApp, Twitch, TikTok) and SSO authentication via Facebook and Google accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• My Ligue Mobile Application Official mobile application available on iOS (App Store) and Android (Google Play) providing football news, match updates, scores, standings, and personalized content based on user preferences such as favorite club and players. The app is a registered trademark of the LFP.
• ligue1.com Official Website Official website for Ligue 1 McDonald's and Ligue 2 BKT providing news, videos, match results, standings, Fantasy L1 game access, and championship information. Supports both French and English languages.
• Ligue 1+ Streaming Platform Dedicated streaming platform operated by LFP Media 1 (and LFP Media 2 for the channel) for live broadcasting and on-demand replays of Ligue 1 matches. Includes live streaming, replays, suggestions, and search functionality.
• Fantasy L1 Fantasy football game allowing users to become coaches by selecting players and competing based on real match performance. Integrated into the main ligue1.com website.
• Mon Petit Gazon (MPG) Fantasy football gaming service acquired by LFP in July 2023 as part of the takeover of Fantaleague. Users can participate in competitions and receive communications about gaming services.
• Mon Petit Prono (MPP) Sports prediction gaming service offered by LFP. Users can make predictions on match outcomes and participate in competitions.
• 1TEAM Digital Hub Digital hub platform operated by LFP as part of the LFP brand ecosystem, providing additional football-related digital services and content.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• McDonald'sflagshipGTM or Marketing PartnerMcDonald's is the named sponsor (title partner) of Ligue 1, with the league officially branded as 'Ligue 1 McDonald's'. This is the premier naming rights partnership for the top-tier French football league.
• BKTflagshipGTM or Marketing PartnerBKT (tire manufacturer) is the named sponsor (title partner) of Ligue 2, with the league officially branded as 'Ligue 2 BKT'.
• EssilorcoreGTM or Marketing PartnerMajor partner providing vision-related products and services. Classified as 'Major partner' on the official partners page.
• DecathloncoreGTM or Marketing PartnerOfficial partner and sports equipment retailer. Official partner category on the Ligue 1 partners page.
• La PostecoreGTM or Marketing PartnerOfficial partner and French postal service. Classified as 'Official partner' on the official partners page.
• PointPcoreGTM or Marketing PartnerOfficial partner and building materials retailer. Classified as 'Official partner' on the official partners page.
• beIN SPORTSflagshipChannel Partner/ Reseller/ DistributorOfficial broadcaster partner distributing Ligue 1 content to subscribers. beIN SPORTS holds rights to broadcast French football league matches in various regions.
• Ligue 1+flagshipChannel Partner/ Reseller/ DistributorOfficial streaming platform owned and operated by LFP Media 2 for live broadcasting, replays, and exclusive content distribution of Ligue 1 matches.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ligue1
• Facebookfacebook.com/Ligue1
• Instagraminstagram.com/ligue1mcdonalds
• TikToktiktok.com/@ligue1
• LinkedInlinkedin.com/company/Ligue1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ligue 1 McDonald's