WKXW - New Jersey 101.5 FM Radio

What WKXW - New Jersey 101.5 FM Radio does

WKXW, operating as New Jersey 101.5 FM, is a single-market terrestrial radio station broadcasting on the 101.5 MHz FM frequency from Ewing, New Jersey. The station is owned and operated by Townsquare Media, Inc. (NYSE: TSQ), a publicly traded radio and digital media company headquartered in Dover, New Jersey. WKXW delivers hyper-local New Jersey content spanning news, weather, traffic, and talk programming, with a portfolio of named on-air shows (Bill Spadea, Judi & E.J., Deminski & Moore, Steve Trevelise, Big Joe Henry, The Financial Quarterback) plus specialty features such as the Jersey Shore Report (covering 132 beach points) and chief meteorologist Dan Zarrow's weather blog. The station is recognized as New Jersey's most-listened-to radio station and has received a Regional Edward R. Murrow Award and an NJSPJ journalism award.

The underlying technology stack combines a licensed FM broadcast infrastructure with a digital distribution layer including web streaming, native iOS and Android mobile applications, Amazon Alexa Flash Briefing and Google Home voice skills, YouTube, and active social media channels. On-demand podcast content extends show reach beyond live broadcast windows. Distribution is engineered to capture listening sessions across in-car (FM), mobile (apps), home (smart speakers), and desktop (website) contexts.

The business model is advertising-led. Revenue is generated through on-air commercial spots, digital advertising on nj1015.com, sponsored content, and promotional partnerships with local and regional businesses. Supplementary monetization comes from a branded merchandise store (nj1015.threadless.com) and email newsletter subscriptions via the Letterhead platform. The station serves New Jersey residents across the state as a horizontal audience segment, with no consumer subscription pricing. Operations are supported by Townsquare Media's corporate advertising sales infrastructure and shared administrative resources, while maintaining a dedicated local content and editorial team led by a Market President, Brand Manager, Director of Sales, Digital Managing Editor, and Promotions Director.

Name

WKXW - New Jersey 101.5 FM Radio

Legal name

Townsquare Media, Inc.

Website

https://nj1015.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WKXW (New Jersey 101.5 FM) is a Townsquare Media-owned radio station broadcasting hyper-local New Jersey news, weather, traffic, and talk programming via FM, mobile apps, smart speakers, and web streaming to a statewide audience, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Local news radio
• Radio advertising
• Weather traffic reports
• Talk radio shows
• Digital audio streaming

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Traditional radio advertising including on-air commercials, digital advertising on nj1015.com, sponsored content, and promotional partnerships with local businesses
2. Digital Content Monetization: Mobile app downloads, newsletter subscriptions, and merchandise sales through the NJ 101.5 store

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WKXW (branded New Jersey 101.5) is a Trenton-licensed FM news/talk radio station broadcasting on 101.5 MHz, focused on hyper-local New Jersey news, weather, traffic, and political call-in talk programming. Its offering is replicated across digital channels: website live streaming, iOS/Android mobile apps, smart speaker skills (Alexa, Google Home), email newsletters, and on-demand podcasts, supported by an in-house newsroom and dedicated meteorologists/traffic reporters.

Product overview

New Jersey 101.5 FM (WKXW) is a traditional broadcast radio station offering a unified platform of live FM radio, digital streaming, and mobile applications. The station delivers local New Jersey news, traffic, weather, and entertainment through multiple distribution channels including live broadcasts on 101.5 FM, online streaming, iOS/Android mobile apps, and smart speaker integrations (Alexa/Google Home). The content portfolio centers on locally-produced talk shows including Bill Spadea, Judi & E.J., Deminski & Moore, Steve Trevelise, Big Joe Henry, and The Financial Quarterback, complemented by Jersey Shore Report beach weather, traffic updates, on-demand podcasts, community events calendar, and newsletters. The station is owned by Townsquare Media and operates from Ewing, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Live FM Broadcast (101.5) Terrestrial over-the-air radio programming on the 101.5 MHz frequency, delivering local NJ news, weather, traffic, political talk, and listener call-in shows to a free ad-supported audience.
• Listen Live Streaming Real-time digital streaming of the New Jersey 101.5 broadcast via the station website (nj1015.com / Listen Live), accessible to listeners outside FM coverage and on connected devices.
• New Jersey 101.5 Mobile App Native iOS and Android mobile applications that deliver live streaming, on-demand podcasts, push alerts for breaking news/weather/traffic, and direct access to show content.
• On-Demand Podcasts On-demand podcast versions of selected New Jersey 101.5 shows, distributed through Apple Podcasts, Spotify, and other podcast platforms, allowing listeners to consume content beyond live broadcast.
• NJ 101.5 Email Newsletter Email newsletter (NJ 101.5 Morning Report, etc.) delivered through Letterhead (Townsquare's newsletter platform), delivering daily local news, weather, and talk highlights to subscribers, with sponsorship advertising available.
• Smart Speaker Skills (Alexa / Google Home) Voice applications for Amazon Alexa and Google Home that enable listeners to stream New Jersey 101.5 live on smart speakers and connected home devices.
• NJ 101.5 Merchandise Store Online merchandise storefront offering branded apparel and listener gear, operated via shop.newjersey1015.com under Townsquare's broader local e-commerce platform.
• Local Advertising & Sponsorship Inventory Advertising and sponsorship inventory sold on-air (spots), across digital streaming and podcasts, in newsletters, and at live events/remote broadcasts, targeted at New Jersey consumer audiences and sold to local/regional businesses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Townsquare MediacoreOthersNew Jersey 101.5 FM (WKXW) is owned and operated by Townsquare Media, a large radio broadcasting company with multiple stations across the United States. The station operates under the Townsquare Media corporate umbrella which provides administrative support, advertising sales infrastructure, and operational resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• NJ.com (Advance Local): Leading New Jersey digital news outlet covering state and local news, weather, and traffic. Competes for the same NJ listener/reader attention and advertiser dollars across digital channels.

Direct peers

• WBGO 88.3 FM: Newark-based public radio station focused on jazz and local NJ/NY news. Direct geographic and content overlap with NJ 101.5's New Jersey-centric local information offering.
• 1010 WINS: All-news AM station serving the NY metro with continuous news, traffic, and weather. Closest functional analog to NJ 101.5's hyper-local news/weather/traffic playbook at scale.
• WCBS Newsradio 880: Flagship all-news AM radio station serving the New York metropolitan area, including spillover coverage into northern New Jersey. Directly comparable format (local news, weather, traffic) targeting the same commuter audience.
• Townsquare Media sister stations (WPDH, WOUR, etc.): Sister stations under the same Townsquare Media parent company (NYSE: TSQ). Share the corporate advertising infrastructure, digital stack, and operational playbook, making them directly comparable operational peers.
• WABC 770 AM: Major-market talk radio station in New York with strong news/politics programming. Comparable legacy talk-radio business model, advertising sales structure, and regional audience reach into NJ.
• WNYC 93.9 FM / AM 820: New York City-based public radio station delivering local news, talk, and cultural programming to a regional audience. Direct format and audience overlap with NJ 101.5's news/talk positioning in the greater NY/NJ metro.

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with hundreds of stations nationwide. Operates competing talk and news formats in major markets including NJ/NY, providing the broader incumbent benchmark for radio scale and ad inventory.
• Cumulus Media / Westwood One: Major U.S. radio operator with news/talk and sports formats across multiple markets. Comparable incumbent broadcaster with multi-station portfolio and national ad sales capabilities.

Others

• SiriusXM: Satellite and streaming audio subscription service with news, talk, and sports channels. Competes for in-car and at-home listenership with NJ 101.5 but does not produce local NJ content; relevant as the broader audio consumption alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nj1015
• YouTubeyoutube.com/user/newjersey101point5
• Facebookfacebook.com/nj1015
• Instagraminstagram.com/nj1015
• LinkedInlinkedin.com/company/new-jersey-101-5-radio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WKXW - New Jersey 101.5 FM Radio