On Design
On Design is a New York City-based, founder-owned digital design firm with a four-person team delivering project-based branding, website design, print, eCommerce, and data visualization services primarily to non-profit organizations alongside select corporate and cultural clients.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What On Design does
On Design (legal name: on design, inc.) is a privately held, founder-owned digital design firm headquartered at 122 Second Avenue, Suite 3, in New York City. Founded circa 2007 by Okey Nestor, the firm operates with a core team of four — Founder & Creative Director Okey Nestor, Senior Designer Julie Kang, and Designers Niña Cayaban and Cam Den Uyl — delivering project-based creative services to a client base weighted toward non-profit organizations, alongside select corporate and cultural clients. Its 15-plus-year portfolio spans engagements with the Rockefeller Brothers Fund, Foundation Center, HOPE SF, FLOS Lighting, AeroFarms/Dream Greens, Congregation Rodeph Sholom, Center for Disaster Philanthropy, Schmackary's, and others.
The firm's service offering covers the full spectrum of brand and digital production: website design and development (including WordPress and custom CMS), branding and visual identity systems, logo and naming work, print design (annual reports, brochures, packaging, exhibition materials), eCommerce build-outs, and data visualization/infographic production. There is no proprietary technology platform, API, SDK, or productized software; On Design operates as a pure professional services studio, with deliverables produced through collaborative discovery, design, and development processes. Selected project work has included interactive web features such as scroll animations, modular homepages, and customized community sections, and the firm has extended capacity through partnerships such as Van West Media on the Dream Greens/AeroFarms engagement.
Commercially, On Design runs a sales-led, professional services model with project-based pricing (no publicly disclosed rates, no recurring SaaS component). Revenue is generated through direct client engagement, acquired primarily via portfolio-driven inbound, content marketing through a "New Work Wednesday" blog series and Instagram presence, and referrals cultivated through long-term client relationships — particularly in the non-profit sector. The firm holds no external funding, no disclosed revenue figures, no patents or trademarks, and operates as a single-entity New York corporation with select engagements extending to clients in other U.S. markets such as San Francisco.
On Design firmographics
Firmographics- Name
- On Design
- Legal name
- on design, inc.
- Website
- https://ond.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On Design is a New York City-based, founder-owned digital design firm with a four-person team delivering project-based branding, website design, print, eCommerce, and data visualization services primarily to non-profit organizations alongside select corporate and cultural clients.
- Ownership category
- akta.pro rank
On Design industry classification
Industry- Product category
- Digital Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where On Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Services: Project-based professional services including website design and development, branding, print design, packaging, information architecture, and exhibition design. Revenue generated through client engagements for specific deliverables.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
On Design product offering
Product offeringCore offering
On Design is a New York City-based digital design firm that provides project-based creative services including website design and development, branding and visual identity, print design (annual reports, brochures, packaging, exhibition materials), eCommerce design, data visualization, and content strategy. The firm primarily serves non-profit organizations, foundations, cultural institutions, and select corporate clients, delivering work through collaborative discovery, design, and development processes.
Product overview
On Design is a New York City-based digital design firm offering a comprehensive suite of creative services rather than a unified SaaS product. Their core offerings include website design and development (including WordPress and custom CMS solutions), branding and visual identity (logo design, brand guidelines), print design (annual reports, brochures, packaging, exhibition materials), eCommerce design, and data visualization services. The company specializes in serving non-profit organizations, foundations, cultural institutions, and corporate clients, with notable projects including the Rockefeller Brothers Fund, Foundation Center, AeroFarms/Dream Greens, and Congregation Rodeph Sholom. Services are delivered on a project-by-project basis rather than through a product platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development
Companies that use On Design
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
On Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
On Design competitors and assessment
Company assessmentDirect peers
- Franklyn: Franklyn is a small Brooklyn-based design and development studio offering brand identity, interactive, and motion work for a mix of non-profit, cultural, and consumer clients; comparable in team size, NYC roots, and digital-plus-brand scope.
- Hyperakt: Hyperakt is a Brooklyn-based design studio specializing in branding, web design, and impact reports for non-profits, foundations, and cultural institutions—an almost exact mirror of On Design's non-profit/cultural vertical focus and boutique size.
- Civilization: Civilization is a design and brand strategy studio with offices in New York and Portland serving cultural, educational, and non-profit organizations; directly comparable on client vertical, multi-disciplinary delivery, and design-led culture.
- Studio Brasch: Studio Brasch is a small Brooklyn design studio offering branding, web design, and print work for mission-driven and cultural clients; comparable boutique positioning and vertical mix.
- Manual: Manual is a creative agency offering branding, digital design, and content strategy services, with a comparable boutique model and similar mix of purpose-driven and brand clients; highly analogous in scope, size, and delivery model to On Design.
- Athletics: Athletics is a New York-based design and branding studio serving cultural, civic, and consumer-facing clients with brand strategy, identity, and digital design; directly comparable in scale, geography, and service mix to On Design.
- Frank & Ashrif: Frank & Ashrif is a small design studio offering branding, web, and print work for clients across cultural, non-profit, and consumer segments; similar boutique New York presence and full-service design scope.
Broad incumbents
- Pentagram: Pentagram is the largest independently owned design firm, delivering branding, digital, and editorial work across non-profit, cultural, and corporate clients; operates at significantly greater scale than On Design but in the same design services category and client verticals.
- Basic/Department (BASIC): BASIC is a larger brand and experience design agency serving consumer and cultural brands across identity, digital, and packaging; a broader incumbent in the same design services category On Design occupies.
Emerging players
- GoInvo: GoInvo is a healthcare-focused UX and design studio with comparable boutique size and specialism in a specific vertical (healthcare) where they serve as embedded design partners; analogous in operating model and project-based work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
On Design social profiles
Digital presenceOn Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Design leadership team
Management profileNumber of profiles
Profiles4 records
On Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Design
What does On Design do?
On Design is a New York City-based digital design firm that provides project-based creative services including website design and development, branding and visual identity, print design (annual reports, brochures, packaging, exhibition materials), eCommerce design, data visualization, and content strategy. The firm primarily serves non-profit organizations, foundations, cultural institutions, and select corporate clients, delivering work through collaborative discovery, design, and development processes.
Is On Design a public or private company?
On Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Design founded?
On Design was founded in 2007. It employs 1 to 10 people.
Where is On Design based?
On Design is headquartered in New York, United States, in the North America region.
How does On Design make money?
One revenue line is on record: design Services.
Who are On Design's main competitors?
Direct peers on record are Franklyn, Hyperakt, Civilization, Studio Brasch, Manual, Athletics and Frank & Ashrif. Broad incumbents are Pentagram and Basic/Department (BASIC). GoInvo is listed as an emerging player.
Does On Design have an API?
No public API is recorded for On Design.
What industry is On Design in?
On Design's product category is Digital Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430.