Afam

What Afam does

AFAM S.p.A. (Azienda delle Farmacie Comunali di Foligno) is a publicly-controlled municipal pharmacy company operating in the Foligno municipality in the Umbria region of Italy. The company manages a network of six pharmacy locations plus one dispensary pharmaceutical point, covering the urban center of Foligno as well as rural and mountain areas including Colfiorito and Casenove. Its core business is the retail dispensing of prescription and over-the-counter medications, para-pharmaceuticals, cosmetics, and medical devices, complemented by a suite of in-pharmacy health services such as free blood pressure and weight measurement, self-administered blood glucose and cholesterol testing, skin and hair screening via videodermatoscope, orthopedic equipment rental, expired medication collection, and a dedicated Punto Mamma service for expectant and new parents. AFAM also operates the Farmacup booking system under a partnership with Azienda Unità Sanitaria Locale Umbria n. 2, enabling customers to reserve specialist visits covered by the Italian National Health Service directly at pharmacy locations.

The company's technology footprint is light but functional: digital channels are limited to a website, newsletter signup, a WhatsApp booking line, an online self-assessment portal ("My Test") covering conditions such as insomnia, constipation, diabetes awareness, and cholesterol, and the Farmacup booking integration with the regional health authority. There is no mobile app, no disclosed API, and no proprietary platform architecture. AFAM's revenue model rests on retail margins from pharmacy sales (largely at nationally regulated prices for prescriptions), supplemented by service fees for equipment rental and specialized screening, loyalty-driven repeat purchasing via the Carta Fedeltà program (1 point per euro spent on para-pharmaceuticals, redeemable for discount vouchers up to €200), and promotional campaigns offering 20–49% discounts on branded product lines. AFAM is wholly owned by the Municipality of Foligno, has approximately 31 employees, and reported annual revenue of approximately €7.5 million as of 2011. The company is not a venture-backed or listed entity and does not pursue commercial expansion beyond its Foligno concession territory.

Name

Afam

Legal name

AFAM S.p.A.

Website

https://afamfoligno.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AFAM S.p.A. is a publicly-owned municipal pharmacy company operating six retail pharmacies and one dispensary in Foligno, Italy, dispensing medications, OTC products, and health services to the local general public.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYHLAFALAA

Retail & Community Pharmacies (Chain/Independent)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYHSABALAG

Injectables & Specialty Medication Support (e.g., insulin, biologics)

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

Keywords

• Retail pharmacy services
• Municipal pharmacy chain
• Prescription dispensing
• Health screening services
• Para-pharmaceutical retail

Headquarters

HQ city

Foligno

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Retail Pharmacy Sales: Sale of prescription medications, OTC drugs, para-pharmaceutical products, cosmetics, and medical devices through 6 pharmacy locations. Revenue from national health service prescriptions and private purchases.
2. Loyalty Program and Promotional Products: Carta Fedeltà loyalty card program accumulating points for purchases of para-pharmaceuticals and medical devices, redeemable for discount vouchers. Promotional discounted products on specific brands.
3. Service Fees: Rental services for orthopedic equipment (crutches, baby scales) and fees for specialized health screening services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AFAM operates a network of municipal pharmacies in Foligno, Italy, dispensing prescription medications, OTC drugs, cosmetics, medical devices, and specialized dietary products such as gluten-free and diabetic food lines. Its pharmacists provide supplementary health services including Farmacup NHS appointment booking, free blood-pressure and weight measurement, self-administered blood glucose and cholesterol testing, videodermatoscope skin and hair screening, orthopedic equipment rental, Punto Mamma mother-and-baby services, and home delivery for vulnerable customers. The model is publicly-owned, focused on community service over profit maximization.

Product overview

AFAM S.p.A. is a municipal pharmacy company operating 6 pharmacies and 1 dispensary in Foligno, Italy. The company provides a unified pharmacy retail platform complemented by various health services including CUP booking for National Health Service specialist visits, diagnostic self-tests (blood pressure, weight, blood glucose, cholesterol), equipment rental, skin and hair screening, and a mother's corner for breastfeeding support. The offering includes a loyalty card program (Carta Fedeltà) for customer retention, an online health assessment portal (My Test), and expired medication collection services. The pharmacies also carry OTC products, cosmetics, and para-pharmaceuticals with promotional offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• AFAM 1-6 Pharmacies (Retail Pharmacy Network) Six municipal pharmacies and one dispensary across Foligno and surrounding mountain communities dispensing prescription medications, OTC drugs, cosmetics, medical devices, and specialized dietary products to the general public.
• Farmacup (Prenotazioni CUP) Free booking service enabling customers to reserve specialist medical visits under the Italian National Health Service directly at AFAM pharmacies through a convention with Azienda Unità Sanitaria Locale Umbria n. 2.
• Misurazione Pressione e Peso Free blood pressure and weight measurement service at AFAM pharmacies for cardiovascular health monitoring.
• Autotest Glicemia e Colesterolo Self-service blood glucose and cholesterol testing using automated analytical instruments with a simple finger prick and pharmacist assistance available.
• Servizio di Noleggio (Equipment Rental) Rental service for orthopedic crutches, baby scales, and other medical aids for limited periods.
• Screening Pelle e Capelli Professional skin and hair wellness screening using a videodermatoscope (microcamera) that delivers rapid diagnosis to recommend appropriate treatments and products.
• Punto Mamma Dedicated corner for mothers offering breastfeeding support, baby care products, scales, changing tables, and information on supplements, infant hygiene, and pediatric services.
• Raccolta Farmaci Scaduti Collection service for expired or unused medications through dedicated containers at each pharmacy for proper environmental disposal.
• Carta Fedeltà (Loyalty Card Program) Free loyalty card program that accumulates points (1 point per euro spent on para-pharmaceuticals and medical devices) redeemable for discount vouchers ranging from €3 to €200.
• My Test Online Self-Assessment Portal Online self-assessment tools for health conditions including insomnia, constipation, diabetes awareness, and cholesterol knowledge.
• Home Medicine Delivery Service Free 24/7 home delivery of medicines to elderly (over 65), homebound, non-self-sufficient, and quarantined individuals in partnership with Croce Rossa Italiana, reachable via toll-free number 800.065510.

Quantifiable outcome

• 12% increase in customer base from 2006 to 2010
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Viatris ItaliaminorStrategic or Co-development Partner · 1 September 2025Collaboration with Viatris Italia for Metabolic Check and TSH Check screening events held September 27-28, 2025 at Auditorium San Domenico. Free health testing available to customers with mandatory advance booking via WhatsApp.
• Croce Rossa Italiana (Italian Red Cross)coreStrategic or Co-development Partner · 1 March 2020Partnership established during COVID-19 pandemic for home delivery of medicines to vulnerable populations including elderly over 65, non-self-sufficient individuals, and those under quarantine. Service available 24/7 via toll-free number 800.065510. Delivery service covers all of AFAM's service territory.
• BNL (Banca Nazionale del Lavoro) - Foligno BranchminorGTM or Marketing Partner · 1 January 2010Partnership with local BNL branch and manager Riccardo Meloni for Telethon 2010 fundraising initiative. BNL coordinated involvement with AFAM for the genetic disease research fundraising campaign.
• Azienda Unità Sanitaria Locale Umbria n. 2coreStrategic or Co-development PartnerPartnership with the local health authority (ASL) enabling AFAM pharmacies to offer Farmacup service - a free appointment booking system for specialist visits covered by the Italian National Health Service (SSN). This partnership allows citizens to book healthcare appointments at AFAM pharmacies without traveling to hospitals or ASL district offices.
• Assofarm (Associazione Farmacie Comunali)coreStrategic or Co-development PartnerAFAM is a member of Assofarm, the national association of municipal pharmacies. The company president serves on Assofarm's national executive board, providing leadership to the Italian municipal pharmacy sector. Membership provides access to collective purchasing, best practices, and national advocacy.
• Consultorio Familiare del Distretto di FolignominorStrategic or Co-development PartnerReferral partnership for Punto Mamma services, where AFAM coordinates with the local family health clinic for pediatric and obstetric referrals when customer needs exceed pharmacy services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LloydsFarmacia (Admenta Italia): Italian retail pharmacy chain owned by McKesson/Admenta Italia, operating community pharmacies across Italy with a similar retail pharmacy offering including OTC, prescription, and health services. Comparable on core product mix and customer segments, though as a private chain rather than municipal operator.
• Farmacie Comunali Torino: Turin's municipal pharmacy operator, comparable to AFAM on the same Italian municipal-pharmacy ownership and concession framework. Similar community-service mandate and SSN dependency, with broader scale in a major northern Italian city.
• Dr. Max Italia: Italian arm of the European retail pharmacy chain Dr. Max, operating community pharmacies with prescription dispensing, OTC, and expanded health services. Comparable on retail pharmacy model and Italian consumer base, with stronger scale and omnichannel capabilities.
• Farmacap Roma: Rome's municipal pharmacy company operating under the same Italian municipal-pharmacy framework as AFAM. Comparable on ownership model, regulatory exposure to SSN, multi-location retail pharmacy operations, and community-service mandate, though in a much larger urban market.
• Azienda Farmacie Comunali Milano: Milan's municipal pharmacy operator running multiple pharmacy locations under the same public-ownership model as AFAM. Directly comparable on concession structure, regulatory framework, community-service mission, and operational service mix, though at materially larger scale in a major metropolitan area.
• Coop Farmacie: Italian cooperative pharmacy network affiliated with Coop Italia retail brands, operating community pharmacies with similar dispensing, OTC, and consumer-health service offerings. Comparable on retail pharmacy model and Italian consumer base.

Others

• Phoenix Group: Pan-European pharmaceutical wholesaler and pharmacy operator (including BENU pharmacies). Comparable as an adjacent player in the pharmacy value chain, supplying and operating community pharmacies across Europe, including competition with AFAM in the Italian market context.

Broad incumbents

• Walgreens Boots Alliance: Global retail pharmacy and healthcare leader operating Boots and Walgreens banners across multiple geographies. Overlaps with AFAM in community pharmacy retail and consumer health, but at vastly larger scale with broad portfolio including pharmaceutical wholesale (Alliance).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/afamfoligno
• LinkedInlinkedin.com/company/afam-s-p-a-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afam