Avantisport

What Avantisport does

Avantisport B.V. is a privately held Dutch e-commerce retailer (B.V. structure) operating the webshop avantisport.nl from its headquarters and service point at A. van Leeuwenhoekweg 54, 2408AN Alphen aan den Rijn, Netherlands. Founded on 8 June 2007, the company sells sports accessories and basic branded apparel/footwear accessories across men's, women's, and children's categories, positioning itself as 'de online sportwinkel voor het hele gezin' (the online sports shop for the whole family). The catalog spans 491 SKUs across 26+ brands including adidas, Nike, Puma, Reebok, Under Armour, Jako, Head, Peak Performance, Fila, Converse, and others, with stated pricing parity as 'sportief de goedkoopste'. Geographic scope is the Netherlands and Belgium, with multilingual storefront support (Dutch, English, German).

The technology stack is conventional and largely outsourced: a Magento-based storefront integrated with Buckaroo for payments (iDEAL, PayPal, Riverty, SEPA, gift cards), DHL for fulfillment and track-and-trace, Kiyoh for verified post-purchase reviews, Ve Interactive Benelux for personalization (joint GDPR Article 26 controller), Google Analytics with privacy-friendly configuration, and the Awin network for affiliate marketing. There is no mobile app, no public API, and no proprietary AI/ML components. Operations are supported by 11-50 employees.

The business model is purely transactional DTC retail: one-time product sales with no subscription tier, revenue generated from retail-versus-wholesale margin plus shipping fees (€5.95-€7.95 depending on destination and mode), and excluding free in-store pickup at the Alphen service point. Free 14-day returns are offered to Dutch customers, and Thuiswinkel Waarborg certification underwrites consumer trust. The primary customer segment is Dutch and Belgian families seeking affordably priced branded accessories; a secondary segment comprises amateur sports clubs/teams procuring teamwear and basic gear. No institutional investors, parent company, M&A, or funding rounds are disclosed, indicating a bootstrapped operating profile.

Name

Avantisport

Legal name

Avantisport B.V.

Website

https://avantisport.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Avantisport B.V. is a Dutch private e-commerce retailer operating avantisport.nl, selling branded sports accessories and basic apparel for men, women, and children across the Netherlands and Belgium via a Magento storefront with DHL fulfillment.

Ownership category

akta.pro rank

Product category

Online Sportswear Retail

NAICS

Shoe Retailers (45821), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Catalog & Mail-Order Houses (5961), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Online sportswear retail
• Sports accessories
• Branded sports apparel
• E-commerce sportswear
• Sports footwear

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Avantisport generates revenue through direct product sales of branded sports accessories, apparel, and gear. The model is entirely transactional — one-time purchase at point of sale with no recurring subscription component. Revenue is derived from the margin between wholesale procurement costs and retail pricing to consumers, supplemented by shipping fees for deliveries outside the Netherlands and Belgium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Avantisport is an online Dutch sports retailer (avantisport.nl) selling branded sports accessories, apparel, and clothing for men, women, and children. The catalog spans 491+ products from 26+ sports brands including adidas, Nike, Puma, Reebok, Under Armour, Head, Jako, and Peak Performance. The offering is supplemented by next-day home delivery via DHL (orders before 16:00 on weekdays), DHL service point pickup, free in-store pickup at the Alphen aan den Rijn service desk, and free returns within 14 days for Dutch customers.

Product overview

Avantisport is an online sports retailer operating as a single e-commerce platform offering sports accessories and clothing for the entire family. The product portfolio includes: (1) general sports accessories covering bags, balls, protection gear, caps, hats, gloves, scarves, water bottles, training equipment, helmets, shin guards, socks, and underwear; (2) men's, women's, and children's clothing including shirts, underwear, and socks; (3) products from multiple branded partners including adidas, Nike, Puma, Under Armour, Reebok, Head, Jako, and Peak Performance. The business is structured around an online webshop model with three fulfillment options: home delivery via DHL (next-day for orders before 16:00), DHL service point pickup, and local pickup at the Alphen aan den Rijn service desk.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Sportswear Clothing collection for men including shirts, underwear, and socks, displayed under the Heren (Men's) category of avantisport.nl and sourced from brands such as adidas, Nike, Puma, Reebok, and Under Armour.
• Women's Sportswear Clothing collection for women including underwear and socks, displayed under the Dames (Women's) category of avantisport.nl and sourced from multiple branded manufacturers.
• Children's Sportswear Clothing collection for children including underwear and socks, displayed under the Kinderen (Children's) category of avantisport.nl.
• Sports Accessories Broad assortment of sports accessories including bags, balls, protection gear, measuring equipment, caps, hats, gloves, scarves, water bottles, training equipment, helmets, shin guards, socks, and underwear for various sports, sourced from 26+ branded manufacturers.
• Home Delivery Service Next-day home delivery service via DHL for orders placed before 16:00 on working days, available to Netherlands and Belgium addresses at €6.95 and €7.95 respectively.
• DHL Service Point Pickup Pickup delivery option at DHL service points across the Netherlands and Belgium at €5.95 and €6.95 respectively, with packages held for up to one week at the nearest service point.
• Local Pickup (Alphen aan den Rijn Service Point) Same-day pickup service at the Avantisport service desk in Alphen aan den Rijn, available Monday to Friday from 15:30 to 17:00 with no shipping charges and PIN payment only.
• Free Returns Service Free return shipping service available to Dutch customers within 14 days of receipt, enabling a new order to be placed for the desired replacement size or article.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorDHL eCommerce is Avantisport's exclusive shipping partner for all domestic and international deliveries. DHL handles home delivery, DHL service point deliveries, and is integrated into Avantisport's order processing system with track-and-trace capabilities. Next-day delivery (Netherlands and Belgium) is a core competitive differentiator enabled by this partnership.
• BuckaroocoreTechnology or IntegrationBuckaroo provides the online payment gateway infrastructure that processes all digital payments on avantisport.nl, including iDEAL, PayPal, Riverty (post-pay), SEPA bank transfers, and gift cards. Buckaroo's secure payment processing is essential for transaction completion and consumer trust.
• AwinminorGTM or Marketing PartnerAwin operates Avantisport's affiliate marketing program, managing publisher relationships and commission payouts. Publishers (website owners, bloggers, influencers) can sign up to promote Avantisport products and earn commissions up to 10% CPS. This is a standard performance marketing arrangement.
• KiyohminorGTM or Marketing PartnerKiyoh is a third-party review platform used by Avantisport to collect and display verified customer reviews. Reviews are only collected from customers who have made a purchase, ensuring authenticity. Kiyoh reviews are displayed on the website and serve as social proof for potential customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Zalando: Europe's largest fashion/sportswear online platform with strong NL presence. While broader than a sports specialist, it directly competes on branded sports apparel and footwear with greater scale and marketing budget.
• Bol.com: Largest Dutch marketplace with extensive sportswear and accessories assortment. Competes on selection and delivery convenience for the same Dutch and Belgian consumers.
• Intersport: International sports retail chain with a Dutch store network and webshop. Offers comparable multi-brand sports apparel and accessories through omnichannel distribution in the same NL/BE market.
• Decathlon: Global sporting goods giant with deep NL/BE retail presence and a vertically integrated private-label model. Competes on assortment, price, and increasingly online convenience — a structurally larger threat in the same category.
• Amazon.nl: Global e-commerce platform with growing Dutch presence and broad sportswear/sports accessories assortment. A structural competitive threat on price, assortment, and delivery speed.
• Wehkamp: Large Dutch online fashion and lifestyle retailer with a sportswear assortment. Competes for the same Dutch family shopper with broader category coverage.

Direct peers

• Perry Sport: Established Dutch sporting goods retailer with both physical stores and online channels, selling apparel, footwear, and accessories from major brands. Comparable on category and geography, with a hybrid online/offline model.
• Foot Locker: Athletic footwear and apparel specialty retailer with a Dutch e-commerce presence. Comparable in category focus on branded sports footwear and apparel for the same Dutch consumer.
• Bever: Dutch online specialist for outdoor and sports apparel/footwear with a broad multi-brand assortment and fulfillment across the Netherlands and Belgium. Directly comparable in category (sports accessories/apparel), geography (NL/BE), and pure-play e-commerce model.

Regional players

• Sport 2000: European sports retail chain operating in the Netherlands with multi-brand sports apparel and accessories. Comparable on category and partially on geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avantisportnl
• YouTubeyoutube.com/user/Avantisport
• Facebookfacebook.com/Avantisport
• Instagraminstagram.com/avantisport.nl
• LinkedInlinkedin.com/company/avantisport.nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avantisport