What Kiyoh does

Kiyoh operates a cloud-based customer review collection and management platform targeted at Dutch and Belgian e-commerce businesses. The core system enables verified review collection through multiple channels—email invitations, QR codes, NFC taps, personal invitation links, in-email Easy Click ratings, and automatic BCC of order confirmations—then displays those reviews on the merchant's website, in Google Shopping and Google Ads as rich snippets (yellow stars), and through embeddable widgets. Kiyoh is an Official Google Review Partner and the exclusive review partner of Thuiswinkel.org, the dominant Dutch e-commerce trust body. The platform supports 15+ e-commerce platform integrations (Shopify, Shopware, WooCommerce, Magento, PrestaShop, Lightspeed, CCV Shop, OpenCart, Mijnwebwinkel, and others) and ships a SmartSurvey REST API for headless deployments.

The platform is layered with AI capabilities that generate natural-language review summaries, tag topics (e.g., 'Customer Service', 'Delivery'), detect anomalies and fake reviews in collaboration with the Dutch ACM, and emit structured data (JSON-LD) for AI-indexation by search engines. A 2026 platform redesign added WCAG 2.1 Level AA accessibility compliance ahead of the European Accessibility Act. Kiyoh serves 8,000+ active webshops with 4M+ reviews collected and reports a 9.4/10 customer satisfaction score; named customers include Coolblue, Drankdozijn, Kees Smit, Viata, and Yumeko across retail, food, furniture, and lifestyle verticals.

The company operates on a subscription-based revenue model with annual billing; pricing is not publicly disclosed and requires sales contact, with exclusive rates for Thuiswinkel Waarborg-certified members. Go-to-market combines product-led self-service registration (~5-minute setup via one-click platform integrations) with an inside-sales motion for enterprise clients and Thuiswinkel Business Partners. Kiyoh is privately held and operates as a brand under Klantenvertellen B.V., a Dutch private limited company headquartered in Tilburg, with offices in Zaltbommel. No external funding events are disclosed in available data.

Name

Kiyoh

Legal name

Klantenvertellen B.V.

Website

https://kiyoh.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiyoh is a Dutch cloud-based verified review platform serving 8,000+ e-commerce businesses in the Benelux region, offering multi-channel review collection, Google rich-snippet integration, AI summarization, and embeddable widgets on a subscription model.

Ownership category

akta.pro rank

Product category

Customer Review Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Customer review platform
• Verified review collection
• E-commerce review software
• Shop review system
• Review management software

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Review Platform Subscription: Subscription-based model for access to the review collection and management platform. Packages available with different feature levels. Exclusive rates for Thuiswinkel members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kiyoh is a cloud-based customer review platform that enables Dutch webshops and online retailers to collect, verify, publish, and share verified customer reviews across multiple channels (email, QR codes, NFC, personal links, Easy Click, Auto BCC). The platform displays aggregated shop and product reviews on the merchant's website via widgets, surfaces them as Google Shopping/Ad rich snippets, and provides AI-generated review summaries, sentiment analysis, and topic tagging. It serves 8,000+ active webshops with 4M+ reviews collected and is sold as a subscription service to e-commerce businesses.

Product overview

Kiyoh is a customer review platform for Dutch webshops, operated by Klantenvertellen bv. The core offering is the Kiyoh Review System, a unified platform that collects verified reviews via multiple channels (email invitations, QR codes, NFC, personal links, Easy Click, and Auto Collect BCC) and displays them on webshops, in Google Shopping/Ads as rich snippets, and via embeddable widgets. The product portfolio includes the core review collection platform, the SmartSurvey API for custom integrations, the Kiyoh Widget (available as Header, Sticky, and Thuiswinkel variants), and various add-on modules including Easy Click, QR Code, Personal Invitation Link, Auto Collect BCC, Photo Module, and Review Split. Offline review collection is supported through Truzzer physical products (NFC stands, stickers, cards). The new 2026 review page introduces AI-powered review summaries, smart filters, business responses, and structured data for Google. The platform serves 8,000+ webshops with 4M+ reviews collected, holds GDPR compliance and WCAG 2.1 AA accessibility certification, and is an official Google Review Partner.

Differentiator

Problem solved

Functional benefit

Brands

• Truzzer: Offline review products including QR code stickers, NFC stands, and review cards for physical businesses.

Products and services

• Kiyoh Review System

Quantifiable outcome

• +47% click-through rate with Google Shopping stars
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ZorgkaartNederlandminorStrategic or Co-development Partner · 9 April 2026Partnership between Klantenvertellen and ZorgkaartNederland to help healthcare providers make their quality more visible through a new integration.
• GooglecoreTechnology or IntegrationOfficial Google Review Partner enabling Rich Snippets certification. Kiyoh reviews appear in Google Shopping, Google Ads (yellow stars), and organic search results. Structured data (JSON-LD) automatically generated for AI-indexation.
• Thuiswinkel.orgcoreStrategic or Co-development PartnerExclusive official review partner of Thuiswinkel.org. Certified Thuiswinkel Waarborg members can use the Kiyoh review system fully integrated with the Thuiswinkel brand identity. Exclusive member pricing available.
• TruzzerminorOEM/ Whitelabel/ Licensing PartnerOfficial partner for physical review products including QR code stickers (7, 9, 11 cm), review cards (55x85mm business card size), NFC table stands for contactless scanning, and wall stickers. Products personalized with company name and Kiyoh score.
• ShopifycoreTechnology or IntegrationOfficial Shopify App Store integration with automatic post-fulfillment review invitations. Simple one-click installation from Shopify marketplace.
• ShopwarecoreTechnology or IntegrationOfficial Shopware Store plugin for versions 6.5, 6.6, and 6.7 with Sales Channel configuration support.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bazaarvoice: Enterprise-focused user-generated content and review platform serving large retailers and brands. Overlaps with Kiyoh on verified reviews and Google integration but targets larger accounts and offers a much broader product portfolio.
• Yotpo: Larger, well-funded e-commerce review and UGC platform with broader feature set (loyalty, SMS marketing, subscriptions). Comparable on review collection and display; broader portfolio puts it in incumbent category.

Direct peers

• Webwinkelkeur: Dutch webshop trust mark and review collector operating in the same niche as Kiyoh, particularly within the Thuiswinkel-adjacent ecosystem. Kiyoh's comparison pages directly target Webwinkelkeur's customer base.
• Trustpilot: Global customer review platform directly competing with Kiyoh in the verified review and Google rich snippets space. Kiyoh runs explicit comparison pages against Trustpilot and both serve webshops seeking star ratings in Google Shopping/Ads.
• The Feedback Company: Benelux-based review platform with strong Dutch market presence, similar webshop verification and Google rich snippets offering. Directly comparable in geography, customer segment (SMB/SMB webshops), and product functionality.
• Trusted Shops: European (German-origin) trust seal and review platform with a similar webshop certification + verified review model. Kiyoh explicitly compares itself against Trusted Shops, and both offer Google star integrations and trust certifications for online retailers.
• eKomi: European review and customer feedback platform serving mid-market and enterprise e-commerce. Comparable in subscription SaaS model, Google star integration, and verified review approach.
• Reviews.io: Review platform with strong e-commerce platform integrations (Shopify, WooCommerce, Magento) comparable to Kiyoh's plugin ecosystem. Offers verified reviews, product reviews, and Google rich snippet features.

Others

• Truzzer: Kiyoh's existing partner for offline physical review products (QR stickers, NFC stands, review cards). Adjacent enabling ecosystem participant rather than a direct competitor.

Regional players

• Customer Alliance: European (German) hotel and service-business review platform with similar verified review and Google star integration model. Comparable product, different primary vertical and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beoordelingen
• LinkedInnl.linkedin.com/company/kiyoh.nl
• Instagraminstagram.com/klantbeoordelingen
• Xx.com/aanbevelingen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiyoh