Wenell Management

What Wenell Management does

Wenell Management AB is a Swedish training and consulting company founded in 1967, operating as a subsidiary of Skillbrick Group AB. Self-described as the largest project management training company in the Nordic region ("Nordens största utbildningsföretag inom projektledning"), Wenell has trained over 100,000 project managers cumulatively across its history. The company serves two primary customer segments: large enterprises seeking customized capability-building programs, and individual professionals enrolling in public courses. Named enterprise clients include Scania, Volvo Car Corporation, AstraZeneca, SKF, Sandvik, Södra Skogsägarna, and Chalmers University of Technology, with several relationships spanning a decade or more (SKF since 1990, Sandvik since 2008, Södra since 2011).

The company delivers three core revenue streams: individual public course enrollment (half-day to 10-day programs priced 3,990-67,500 SEK), corporate customized training (Uppdragsutbildning) delivered on-site globally, and project model implementation consulting. The core technology is the proprietary Wenell Projektmodell 4.0, a four-phase methodology (Förarbete, Bereda, Genomföra, Överlämna) emphasizing simplicity, scalability, flexibility, and iterative development. Training delivery combines behavioral and structural pedagogical approaches and is supported by IPMA-registered and PMI Authorized Training Partner credentials. Venues span Stockholm (Arenavägen), Gothenburg (Gårdatorget), Malmö (Jörgen Kocksgatan), and an external Stockholm partner site, with global on-site delivery for enterprise clients.

Wenell operates a hybrid go-to-market: enterprise sales-assisted model with named education advisors (e.g., Dennis Lind, Birgitta Andreasen) handling corporate accounts and bespoke program design, combined with self-service online booking for public courses. Distribution channels include the wenell.se website, email/newsletter marketing, the Reco.se review platform (4.6/5 from 1,000+ reviews), the annual Projektnäring conference, Projectledarpodden podcast, and "Träffa Wenell" networking events. The senior consultant faculty operates on a "crop rotation" model (växelbruk) alternating between training delivery, client-side work, and professional development. Recent product expansion includes AI-themed courses covering generative AI workplace applications, AI for project managers, and Microsoft 365 Copilot.

Name

Wenell Management

Legal name

Wenell Management AB

Website

https://wenell.se

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Wenell Management AB is a Swedish training and consulting firm founded in 1967, specializing in project management and leadership education. It serves large Nordic and global enterprises (Scania, AstraZeneca, SKF, Sandvik, Volvo Car, Södra, Chalmers) with customized programs and individuals via public courses, anchored by its proprietary Projektmodell 4.0 methodology.

Ownership category

akta.pro rank

Product category

Project Management Training & Leadership Development

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industries

Delivery & Execution (Planning, Estimation, Tracking) (EDABAHAE), Program & Project Management (PMO) Consulting (BPAHACAL), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Project management training
• Leadership development programs
• Corporate training services
• Project methodology consulting
• Executive education courses

Headquarters

HQ city

Johanneshov

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Public Course Enrollment: Participants register and pay individually for scheduled public courses (e.g., 1-10 day programs priced 3,990-67,500 SEK). Enrollment is binding; bookings can be transferred to a colleague or rescheduled with a 1,999 SEK fee.
2. Corporate Customized Training (Uppdragsutbildning): Bespoke training programs tailored to the specific needs of individual organizations, delivered on-site or at Wenell's premises. Programs span multiple days with customized content, coaching, and follow-up support (e.g., SKF global training of ~2,500 employees worldwide; Scania's multi-program training initiatives).
3. Project Model Implementation Consulting: Advisory and consulting services for organizations adopting Wenell's project model, including methodology adaptation, rollout, and organizational change support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wenell Management AB delivers project management training and leadership development programs through both open-enrollment public courses and fully customized corporate programs. The company offers a comprehensive portfolio spanning practical project management, agile methods, leadership and communication, AI applications, and certification prep (PMI, IPMA). It also provides bespoke corporate training (Uppdragsutbildning) and project model implementation consulting based on its proprietary Wenell Projektmodell 4.0 methodology.

Product overview

Wenell Management AB is a Nordic consulting and training company founded in 1967, offering a comprehensive portfolio of project management, leadership, communication, and AI training programs. The core offering consists of practical project management courses (Praktisk projektledning), advanced project management programs (Projektledarprogrammet), and specialized training in agile methods (Agil projektledning). Their product lineup includes the proprietary Projektmodell methodology, open enrollment courses, corporate/custom training (Uppdragsutbildning), and AI-focused courses such as 'Hur du använder Generativ AI på jobbet' and 'AI för projektledare'. The portfolio also encompasses leadership development programs like Coachande ledarskap, Ledarskap och Kommunikation, and UL – Utvecklande ledarskap. Wenell serves both public and private sectors across the Nordic region and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Praktisk projektledning (Applied Project Management) A concentrated basic training course providing a holistic view of project work, covering both agile and traditional methods with focus on the project manager role and practical tools. Offered as a 3-day program for project managers and team members.
• Praktisk projektledning steg 2 An advanced 3-4 day training focusing on project execution and closure phases, equipping project managers for challenging situations in the realization phase.
• Projektledarprogrammet A comprehensive 10-day leadership program (3+2+2+3 days, 80 hours total) combining project methodology and leadership skills, designed for project managers, sub-project managers, change managers and line managers. Awards 10 PDU points for PMI-certified professionals.
• Applied Project Management (English-language) An English-language concentrated project management training covering traditional and agile methods, focusing on coordination, communication, and leveraging competencies and diversity.
• Agil projektledning A 2-day training on agile project management focusing on utility, active collaboration, and continuous feedback, covering agile frameworks, methods, and implementation strategies.
• PMI-ACP Certification Preparation A 4-day instructor-led training providing deep understanding of agile methods while preparing for PMI Agile Certified Practitioner (PMI-ACP) certification, authorized by PMI as an Authorized Training Partner.
• Projektbeställare och Styrgruppsarbete A concentrated training focusing on project owner and steering group roles to achieve project results with good effects.
• Coachande ledarskap A 2-day course on coaching leadership focused on releasing potential through trust, responsibility and development, providing clear methodology and practical tools.
• Ledarskap och Kommunikation A 4-day course covering behavior-based leadership, active listening, coaching, goal management through feedback, and professional conversation techniques.
• UL – Utvecklande ledarskap

Quantifiable outcome

• 82% of participants use what they learned on the course years after training
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Skillbrick Group ABcoreOthersWenell Management AB is a subsidiary of Skillbrick Group AB. The parent company may occasionally direct booked training to another entity within the group to ensure training is delivered by the actor with the greatest expertise in the relevant area. All terms, quality, and content remain unchanged in such cases.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm that includes leadership development and talent management services alongside executive search. While much larger and broader than Wenell, it competes for the same enterprise leadership-training RFPs as Wenell's corporate programs.
• BTS: BTS is a global professional services firm combining strategy execution, leadership development, and business simulations. While broader in scope than Wenell, it competes for the same enterprise leadership and capability-building engagements, especially with large Nordic industrials.
• Skillsoft: Skillsoft is a global digital learning platform offering enterprise subscriptions spanning leadership, business, and technology training. It represents the scalable, self-paced alternative to Wenell's instructor-led model and competes for the same corporate L&D budget.

Direct peers

• QA Ltd: QA is a UK-headquartered training provider with a strong project management and agile certification portfolio, selling public courses and large-scale corporate academies — a comparable go-to-market model to Wenell's hybrid public/enterprise approach.
• Cegos: Cegos is one of the largest international training and consulting groups, with a project management and leadership development portfolio that closely mirrors Wenell's mix of open-enrollment courses, bespoke corporate programs, and methodology consulting for global enterprises.
• ProAgile: ProAgile is a Nordic agile training and coaching firm that competes with Wenell's Agil projektledning and PMI-ACP offerings, focusing on Scrum/Kanban/SAFe certifications for the same enterprise and individual customers in Sweden and the Nordics.
• Dale Carnegie Training: Dale Carnegie offers leadership, communication, and professional development courses through a global licensee network. The course catalog overlaps with Wenell's leadership and communication programs and is similarly sold to both individuals and corporate clients.
• American Management Association (AMA): AMA delivers professional development and management training through public seminars, in-house corporate programs, and certifications. Its catalog of management, leadership, and project courses directly competes for the same enterprise training buyer Wenell serves.
• International Institute for Learning (IIL): IIL is a global training and consulting firm specializing in project, program, and portfolio management education, with PMI-ATP and IPMA-aligned offerings. It targets the same enterprise buyer (project managers and PMOs) as Wenell via open courses and corporate academies.
• FranklinCovey: FranklinCovey delivers leadership and execution-focused training (including its '7 Habits' framework) to large enterprises through certified facilitators and customized corporate programs, comparable to Wenell's leadership + project methodology portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenell Management