Fast Eddie Racewear

What Fast Eddie Racewear does

Fast Eddie Racewear is a Canadian-owned motorsports apparel and safety gear company headquartered at 19 Anderson Blvd in Uxbridge, Ontario. The business operates two distinct commercial lines. The first is in-house design and manufacturing of custom sublimated apparel — including crew shirts, t-shirts, hoodies, jackets, hats, and custom driving suits — sold to motorsports racing teams and corporate buyers seeking branded team wear. The second is the company's role as the exclusive Canadian distributor for two premium motorsports safety brands, Simpson Race Products and Impact Racing, covering Snell SA2020 and DOT-certified helmets, SFI-certified driving suits, racing shoes (SFI 3.3/5 and FIA 8856-2000 approved), racing gloves, and a range of accessories including parachutes, shields, restraints, and fire-retardant undergarments.

The business model is predominantly direct-to-consumer via the company's e-commerce website, supplemented by in-person gear-fitting appointments at the Uxbridge location for individual and team buyers. Products are sold on a per-unit, pay-as-you-go basis with pricing ranging from $24.90 for entry-level accessories to $2,499.90 for premium helmets and racing suits. The primary customer segment is motorsports racing teams operating across circle track, drag racing, dirt track, karting, off-road, and road racing disciplines; corporate buyers represent a secondary segment. Marketing relies on organic social channels (Facebook, Twitter, Instagram, LinkedIn) and motorsports community sponsorship, notably of Team3Red racing team.

Fast Eddie Racewear is privately held with no disclosed institutional investors, funding rounds, or headcount. The company operates within a broader "Fast Eddie" branded ecosystem that includes the separately incorporated Fast Eddie Authentic Apparel (a Canadian apparel manufacturer in its 20th year) and Fast Eddie Speedwear (a separate apparel storefront). There is no evidence of operations outside Canada, no AI/ML capabilities, no patents, and no disclosed leadership team.

Name

Fast Eddie Racewear

Legal name

Fast Eddie Racewear

Website

https://fasteddieracewear.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Fast Eddie Racewear is a Canadian-owned motorsports apparel and safety gear company based in Uxbridge, Ontario, operating as the exclusive Canadian distributor for Simpson and Impact Racing brands while manufacturing custom sublimated team apparel and driving suits in-house for racing teams and corporate customers.

Ownership category

akta.pro rank

Product category

Motorsports Safety Equipment and Apparel

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Motorsports safety gear
• Racing apparel
• Custom team wear
• Driving suits
• Racing helmets

Headquarters

HQ city

Uxbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Racing Safety Equipment Sales: Direct sales of motorsports safety equipment including helmets, driving suits, gloves, shoes, and accessories from Simpson Racing and Impact Racing brands
2. Custom Apparel Manufacturing: In-house design and manufacturing of custom sublimated crew shirts, jackets, and corporate wear for racing teams and businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fast Eddie Racewear designs, manufactures, and distributes motorsports safety equipment and custom team apparel. The company is the Canadian distributor for Impact Racing and Simpson Race Products, offering helmets, driving suits, shoes, gloves, and related racing accessories. It also produces custom sublimated crew shirts, t-shirts, hoodies, jackets, hats, and accessories for racing teams and corporate clients.

Product overview

Fast Eddie Racewear is a Canadian-owned motorsports and corporate apparel company specializing in the concept, design, manufacturing, and distribution of racing safety gear and custom team wear. The product portfolio is organized into two main divisions: (1) Crew & Team Wear featuring custom sublimated shirts, t-shirts, hoodies, jackets, hats, and accessories with in-house design capabilities; and (2) Distributed Racing Brands including helmets (Simpson Racing and Impact Racing), driving suits (Simpson and Impact), racing shoes (Simpson and Impact), gloves (Simpson and Impact), and accessories such as shields, parachutes, undergarments, and restraints. The company is the exclusive Canadian distributor for Impact Racing and Simpson race products, offering in-stock and custom-designed items for motorsports applications including circle track, drag racing, dirt track, karting, off-road, and road racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Crew & Team Wear Custom dye-sublimated apparel for racing crews and teams, including crew shirts, t-shirts, hoodies, jackets, hats, and accessories. Customers can customize colors, logos, and designs for a unified team look.
• Racing Helmets (Simpson & Impact)
• Helmet Shields
• Driving Suits (Simpson, Impact, and Custom)
• Racing Shoes (Simpson & Impact)
• Racing Gloves (Simpson & Impact)
• Racing Accessories
• Corporate Branded Apparel

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Impact RacingcoreChannel Partner/ Reseller/ DistributorFast Eddie Racewear is the Canadian distributor for Impact Racing products, specializing in helmets, driving shoes, gloves, suits and accessories. Impact Racing is a major manufacturer of motorsports safety equipment including Snell SA2020 certified helmets and SFI rated driving gear.
• Simpson Race ProductscoreChannel Partner/ Reseller/ DistributorFast Eddie Racewear is the Canadian distributor for Simpson race products, specializing in helmets, driving shoes, gloves, suits and accessories. Simpson is a well-known brand in racing safety equipment with long history in motorsports.
• Team3RedminorGTM or Marketing PartnerFast Eddie Racewear is a proud sponsor of Team3Red racing team, providing racing gear and apparel support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• G-Force Racing Gear: Manufacturer and retailer of SFI-rated racing suits, gloves, shoes, and helmets. Closely comparable to Fast Eddie Racewear's distributed-impact/simpson catalog in terms of safety certifications and motorsports target customer.
• RaceQuip: U.S. manufacturer and direct-to-consumer seller of SFI-rated racing safety gear including suits, helmets, gloves, and shoes. Direct competitor in the same product categories Fast Eddie Racewear distributes (Simpson, Impact) and price tier.
• Pyrotect Racing Safety Equipment: Manufacturer of racing helmets, suits, and padding sold through motorsports retailers. Comparable to Fast Eddie Racewear's distributed product lines and SFI/Snell certification focus.

Others

• Simpson Race Products: Heritage manufacturer of motorsports safety equipment and apparel. Functions as Fast Eddie Racewear's primary supplier and exclusive Canadian distributor partner, but also retails direct, partially overlapping with Fast Eddie's own product listings.
• Impact Racing: U.S. manufacturer of motorsports safety equipment including helmets, suits, gloves, and shoes. Functions as a core supplier and strategic partner to Fast Eddie Racewear but also sells direct to North American consumers, partially competing for the same end customer.

Broad incumbents

• Summit Racing Equipment: Major U.S. mail-order and online retailer of racing and performance parts including safety gear. Same motorsports safety equipment target customer as Fast Eddie Racewear, with a broader catalog and direct competitor for any cross-border Canadian sales.
• Speedway Motors: Large U.S. retailer of motorsports parts, safety gear, and racing apparel. Comparable to Fast Eddie Racewear on product breadth (helmets, suits, gloves, accessories) but operates at much larger scale and is not exclusive to any single brand partnership.
• JEGS High Performance: Leading U.S. retailer of racing and performance parts and safety equipment. Overlaps with Fast Eddie Racewear on driving suits, helmets, and gloves, with strong brand recognition in drag racing circles.

Regional players

• Kimpex: Canadian distributor of powersports parts, apparel, and accessories. Comparable to Fast Eddie Racewear as a Canadian motorsports distributor with multi-brand retail, although broader (snowmobile/ATV) and not focused exclusively on racing safety gear.
• Royal Distributing: Canadian distributor and retailer of powersports apparel, parts, and accessories. Comparable to Fast Eddie Racewear as a Canadian multi-brand motorsports retailer, though with broader powersports focus rather than race-only safety gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearfasteddie
• Facebookfacebook.com/FastEddieRacewear
• LinkedInlinkedin.com/company/fast-eddie-racewear
• Instagraminstagram.com/fasteddieracewear

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast Eddie Racewear