Impact Racing

What Impact Racing does

Impact Racing, Inc. is a privately held Indianapolis, Indiana-based manufacturer and retailer of motorsport safety equipment with over 50 years of operating history in the racing industry. The company designs, manufactures, and sells SFI- and Snell-certified helmets, driver suits (firesuits), gloves, shoes, underwear, restraint systems, race seats, steering wheels, drag chutes, and tie-down straps, alongside custom crew uniforms, race gear bags, and lifestyle/apparel merchandise. Its technical platform is built on proprietary materials including the ImpactMAX soft-knit aramid fiber fabric, 100% carbon fiber helmet shell construction, and engineered restraint webbing systems, with all custom driver suits handcrafted in the USA from imported European Nomex and certified to SFI 3.2A specifications at the 5, 15, and 20 ratings. A patent-pending transitional balaclava and a flagship Carbon Fiber Draft TS Snell SA2025 helmet anchor product differentiation on safety certification and weight/fit characteristics.

Impact generates revenue primarily through one-time direct product sales via its own e-commerce storefront (impactraceproducts.com) and four physical US retail/showroom locations: the Indianapolis HQ, Mooresville NC (inside SRI Performance), Irvine CA (West HQ with Sparco USA), and Santee CA (inside Jimco Racing). Distribution is augmented by US, Australian, and Canadian authorized dealers, while custom driver suits and crew shirts are sold via phone-based inside sales. Pricing is publicly disclosed per SKU and spans from accessories under $15 to premium drag parachutes at $2,699.95 and SFI 20 firesuits at $1,299.95, with no subscription model. A secondary revenue stream comes from after-sale professional services: SFI 15/20 driver suit recertification at $89.95 per suit (extending useful life up to 10 years) and a restraint rewebbing service that reissues a current SFI 16.1 certification tag on Impact belts. Primary customer segments are professional and competitive racers across drag, oval, off-road/desert, sprint car, karting, and boat racing, plus race team crew/pit personnel, junior and youth racers, female drivers, and a smaller lifestyle consumer base for branded merchandise.

Name

Impact Racing

Legal name

Impact Racing, Inc.

Website

https://impactraceproducts.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Racing is a privately held Indianapolis-based manufacturer of SFI- and Snell-certified motorsport safety equipment, including helmets, driver suits, gloves, restraints, and drag chutes, selling direct-to-consumer via e-commerce, four US retail/showroom locations, and US/Australian/Canadian distributors to professional and amateur racers and crew.

Ownership category

akta.pro rank

Product category

Motorsport Safety Equipment

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Motorsport safety equipment
• Racing helmets
• Driver firesuits
• Racing restraint systems
• SFI certified apparel

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce & Retail): One-time sale of manufactured safety products (helmets, driver suits, gloves, shoes, underwear, restraints, seats, drag chutes, accessories, lifestyle/apparel) priced individually per SKU.
2. SFI Recertification Service (Suits): $89.95 inspection/recertification fee for SFI 15/20 rated driver suits, extending service life up to 10 years; includes minor stitching repairs, new SFI tag, and $50 surcharge for soiled suits.
3. Restraint Rewebbing Service: Inspection and webbing replacement of Impact restraint systems with new SFI 16.1 certification tag, offered as a cost-saving alternative to buying new belts.
4. Custom Manufacturing (Suits & Crew Shirts): Bespoke custom driver suits (1- or 2-piece, SFI 5/15/20 rated, custom fit to personal measurements with custom embroidery) and dye-sublimated custom crew shirts (minimum 5, no set-up fees) ordered via phone sales.
5. Gift Card Sales: Impact/MasterCraft gift cards available for purchase to drive store credit sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Impact Racing manufactures and sells SFI- and Snell-certified motorsport safety equipment for auto racing drivers and crews, including composite and carbon fiber racing helmets, SFI-rated driver suits (standard and custom-handcrafted Nomex firesuits), driving gloves, driver shoes, aramid underwear and balaclavas, camlock and latch-and-link racing restraint systems, racing seats, drag chutes, steering wheels, and tie-down straps. Products are sold direct-to-consumer through an e-commerce storefront and three physical retail/showroom locations, supported by phone-based custom orders, a US/Australian/Canadian distributor network, and SFI recertification and rewebbing services for suits and restraints.

Product overview

Impact Racing is a unified motorsports safety equipment manufacturer based in Indianapolis, IN, with additional retail locations in Mooresville, NC, Irvine, CA (with Sparco USA), and Santee, CA (with Jimco Racing). Its catalog is organized as a platform-plus-modules offering: a Helmet line (anchored by the new Carbon Fiber Draft TS SNELL SA2025 helmet, plus the Autograph, Phenom, SXS, and Mini series, with Frontal Head Restraints and a full helmet-accessories module); a Driver Apparel line (Phenom, Racer 2.0/2.4, Axis 2.4, Mini-Racer, Team Drag SFI 15/20, Paddock, and Custom Driver Suits, complemented by Driver Accessories — Phenom TS/Alpha/Axis/G6 gloves, Nitro/Phenom RS/Alpha/Axis shoes, and Nomex/ION underwear/balaclavas); a Vehicle Safety line (Camlock and Latch & Link Restraint Systems including the new 16.5 PRO Series Integrated Camlock, Genesys II seats, Stelvio/Grip steering wheels, Nitro and Pro Stock Drag Chutes, tie-down straps, arm restraints, and window nets); and a Lifestyle/Crew line (dye-sublimated crew uniforms, the Crossroads Roller Bag and Suit Tote, men's apparel like the Fuel Socks, Fuzzy X Beanie, caps, and T-shirts, plus the new Sector Office/Gaming Chair). The offering is reinforced by SFI recertification/rewebbing services for both suits and restraints.

Differentiator

Problem solved

Functional benefit

Brands

• MasterCraft Safety: Co-referenced with Impact in product manufacturing and care language (e.g., 'MasterCraft Safety / Impact driving or crew suit', 'MasterCraft Safety and Impact embroider only the outer layer'); distinct sponsorship deck requirements are also published. The exact corporate/brand relationship to Impact Racing, Inc. is not explicitly disclosed.
• Impact Safety

Products and services

• Impact Racing Helmets (Composite, Crew, and SXS Lines)
• Carbon Fiber Draft TS Helmet (SNELL SA2025)
• Frontal Head Restraints (FHRs)
• Driver Suits / Firesuits
• Custom Driver Suits
• Phenom FS 2.0 Female Driver Suit
• Driver Accessories (Gloves, Shoes, Underwear)
• Phenom TS Glove
• Alpha Glove
• Transitional Balaclava
• Restraint Systems (Camlock and Latch & Link)
• 16.5 PRO Series Integrated Camlock Restraints
• Genesys II Hardshell Race Seat
• Steering Wheels and Switches
• Drag Chutes and Air Launchers
• Tie Down Straps
• Custom Crew Uniforms (Dye-Sublimated Shirts)
• Crossroads Roller Bag
• Sector Office/Gaming Chair
• SFI Driver Suit Recertification Service
• Restraint Rewebbing Service

Quantifiable outcome

• Up to 10 years of safe service life for SFI 15/20 driver suits via recertification program
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• SRI Performance (Mooresville, NC)coreChannel Partner/ Reseller/ DistributorImpact's official factory sales and retail store for the Charlotte region is located inside the SRI Performance shop in Mooresville, NC. The store is surrounded by race teams and serves racers, race teams, and race fans in the heart of stock car country. Address: 122 Knob Hill Road, Mooresville, NC 28117; phone (704) 799-0729; store hours 7-6 Mon-Fri and 9-1 Saturday.
• Sparco USA (Irvine, CA)flagshipChannel Partner/ Reseller/ DistributorImpact has partnered with Sparco USA for its new West Coast HQ location inside Sparco USA's long-standing headquarters in Irvine, CA. The location houses a showroom and inventory of both Impact and MasterCraft products with a knowledgeable staff, serving as Impact's main West Coast location. Address: 1852 Kaiser Ave., Irvine, CA 92614; phone (619) 449-9455.
• Jimco Racing (Santee, CA)coreChannel Partner/ Reseller/ DistributorImpact has teamed with Jimco Racing to operate a retail/showroom location in their shop in Santee, CA, supporting Southern California desert racing customers that previously frequented the prior MasterCraft offices. Address: 9426 Wheatlands Ct., Santee, CA 92071; phone (619) 596-3360; store hours 8-5 Mon-Fri.
• SFI Foundation, Inc.coreStrategic or Co-development PartnerImpact's driver suits and restraint systems are manufacturer certified to the SFI Foundation's specifications (3.2A/5, /15, /20 for suits; 16.1, 16.5 for restraints; 3.3 for undergarments). Impact references SFI's seat belt and seat belt mounting guides as authoritative resources and operates an SFI recertification/rewebbing program for its products.
• Snell Memorial FoundationcoreStrategic or Co-development PartnerImpact references the Snell Memorial Foundation (est. 1957) as a key helmet-safety authority and certifies helmets to its standards, including the new Carbon Fiber Draft TS Helmet to Snell SA2025. Impact also offers a $25 impact-inspection service returning helmets to Impact for post-impact inspection per Snell safety guidance.
• NASCAR / ARCA / Sunoco / Goodyear / Menards / GeneralTire (Sanctioning Body & Series Logo Suppliers)minorGTM or Marketing PartnerImpact supplies required race series logos (NASCAR/Sunoco/Goodyear and ARCA/Menards/GeneralTire) at no charge on custom driver suits as part of its custom-embroidered apparel offering, with thousands of motorsports logos on file.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sparco: Italian-founded global manufacturer of motorsport safety equipment (suits, helmets, seats, harnesses, steering wheels). Sparco is a direct competitor across nearly every Impact Racing product line and is simultaneously a channel partner via the Irvine, CA West Coast HQ, making it the single most relevant peer.
• Simpson Race Products: Long-established US manufacturer of motorsport safety equipment including helmets, driver suits, restraints, and HANS devices. Direct competitor in the same sanctioning-body-certified product categories with overlapping customer base across NASCAR, drag, and off-road racing.
• Stilo: Italian motorsport helmet and communications specialist known for high-end rally, open-wheel, and circuit helmets with integrated radio/audio. Directly competes with Impact at the premium helmet tier and overlaps in crew/driver communications kits.
• Schroth Racing: Specialist manufacturer of motorsport restraint systems (camlock and latch & link harnesses, FHRs). Directly competes with Impact's SFI 16.1/16.5 PRO Series restraint line and is a key alternative in drag and oval racing.
• RaceQuip: US-based motorsport safety manufacturer offering SFI-rated suits, helmets, gloves, shoes, and restraints at value and mid-tier price points. Competes with Impact primarily in the grassroots, junior, and entry-level racing segments.
• Bell Racing: Premier motorsport helmet manufacturer (Bell, GT6, HP, and Zero series) and dominant force in Snell-certified auto-racing helmets. Directly competes with Impact's helmet line, particularly at the premium and carbon-fiber tiers.
• OMP Racing: Italian manufacturer of motorsport safety apparel, helmets, seats, and restraints widely used across FIA-sanctioned and grassroots racing. Comparable to Impact across the full driver-suit and accessory range with stronger European distribution.
• G-Force Racing Gear: US manufacturer of SFI-rated driver suits, helmets, gloves, and restraints commonly used in drag, oval, and dirt-track racing. Closely comparable mid-tier competitor with overlapping sanctioning-body compliance focus.
• MasterCraft Safety: US-based motorsport safety equipment brand co-referenced with Impact Racing across products, social media, and the combined sponsorship deck. Competes directly across suits, restraints, and seats and shares West Coast retail operations.

Broad incumbents

• Alpinestars: Global motorsport and action-sports apparel and protection brand offering SFI/FIA-rated suits, shoes, underwear, and helmets as part of a much broader lifestyle portfolio. Larger, more diversified competitor that overlaps Impact in driver apparel but extends well beyond it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ImpactbyMCS
• Facebookfacebook.com/impactsafety
• Instagraminstagram.com/ImpactbyMCS

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Racing