Reinboldrost

What Reinboldrost does

REINBOLDROST GmbH & Co. KG is an independent, owner-managed German marketing agency founded in 1992/1993 and headquartered in Bonn, with a team of approximately 50 creative professionals serving the DACH region. The firm specializes in Holistic Shopper Marketing for FMCG brands and retailers, integrating Shopper Marketing, Brand Development, POS Marketing, Retail Media, and Influencer Marketing into a unified campaign system rather than offering these as discrete services. Its stated differentiator versus generic influencer or creative agencies is the integration of creator content with downstream trade and POS activation, anchored by direct retailer relationships (REWE, EDEKA, Lidl, Kaufland, Obi) and a proprietary Retail Experts panel of retail decision-makers.

The agency's service offering spans strategy, creative conception, creator scouting, content production, campaign management, and performance tracking. Beyond professional services, REINBOLDROST operates two proprietary technology products: CashU, a cashback platform launched in 2026 with AI-powered receipt recognition, fixed-price budgeting, and multi-brand campaign support; and SuperScreens, a transparent cinema-format digital display solution for food-retail refrigerator doors introduced in 2025. The firm also integrates GS1 Digital Link packaging technology for scan-to-engage activations and partners with the Bring! shopping-list app for sponsored-category placements.

Commercially, REINBOLDROST generates revenue through professional services fees for integrated shopper-marketing campaigns (with influencer-campaign minimum budgets of €15,000–€20,000 per engagement) supplemented by fixed-price technology-platform fees from CashU and media/display revenue from SuperScreens. Its customer base consists of European FMCG manufacturers (Ferrero, Lorenz, Bifi/Jack Link's, Barilla, Coca-Cola, Lindt, Heineken, Zott, Jack Daniel's, Dove, Nutella, Coppenrath & Wiese, Café Royal, Vita Cola, Freshsnacks) and German retailers, with direct consultative selling and inbound GTM via dedicated business email channels (hello@, neugierig@, digital@, [email protected]). The firm has no disclosed funding rounds, is not PE/VC-backed, and the website shows a copyright line dated 2026 consistent with continued operating activity.

Name

Reinboldrost

Legal name

REINBOLDROST GmbH & Co. KG

Website

https://reinboldrost.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

REINBOLDROST is a Bonn-based independent German marketing agency specializing in Holistic Shopper Marketing for FMCG brands, integrating influencer content, POS, retail media, and brand development across the shopper journey for clients including Ferrero, Lorenz, Barilla, and German retailers such as REWE and EDEKA.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Shopper marketing agency
• FMCG marketing services
• Retail media agency
• POS marketing solutions
• Influencer marketing agency

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Shopper Marketing Services: Full-service agency providing holistic shopper marketing, including strategy, campaign conceptualization, creative development, and campaign execution across BTL, TTL channels.
2. Influencer Marketing Services: Creator scouting, content production, campaign management, and integration with POS for FMCG brands.
3. Retail Media Services: Media planning, booking, and optimization across retailer channels and platforms.
4. CashU Platform: Technology platform for cashback promotions with fixed-price model and AI-powered receipt validation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Reinboldrost is a Holistic Shopper Marketing agency that helps FMCG brands and retailers activate shoppers along the entire shopper journey, from social media and influencer content through to the point of sale. The agency offers an integrated portfolio spanning shopper marketing, POS marketing, brand development, retail media, and influencer marketing, complemented by proprietary technology platforms including the CashU cashback platform with AI-powered receipt validation and the SuperScreens transparent in-store digital display solution.

Product overview

REINBOLDROST is a Holistic Shopper Marketing agency with over 30 years of experience, operating as a unified system rather than discrete services. The core offering is Holistic Shopper Marketing integrating Shopper-Marketing, Brand Development, POS-Marketing, Retail Media, and Influencer-Marketing. Supporting products include CashU (cashback platform with AI receipt validation), SuperScreens (transparent digital displays for food retail), and Retail Experts (retail insights panel). Services span from consulting and strategy through creative production and fulfillment, all orchestrated to activate shoppers along the entire Shopper Journey from digital inspiration to physical purchase.

Differentiator

Problem solved

Functional benefit

Brands

• CashU: Cashback platform offering fixed-price cashback promotions with AI-powered receipt validation and multi-brand campaign capabilities

Products and services

• Shopper Marketing Core discipline focused on activating shoppers along the entire Shopper Journey to maximize sales conversion. Includes Shopper Activation, Trade Marketing, and multi-touchpoint campaigns for FMCG brands.
• POS Marketing Point-of-Sale marketing services including in-store displays, promotional materials, digital signage, and sales promotion activities targeting shoppers at the moment of purchase decision.
• Brand Development Strategic brand development services including market research, brand positioning, creative translation of brand identity, marketing implementation, and continuous brand tracking.
• FMCG Marketing Specialized marketing services for Fast Moving Consumer Goods including category captain strategies, Shopper Journey mapping, and activation campaigns for food, beverage, personal care, and household products.
• Retail Media Advertising services utilizing retail channels including digital touchpoints (retailer websites, apps, Amazon), stationary touchpoints (in-store screens, shopping cart advertising), and offsite touchpoints (Meta ads using retailer first-party data).
• Influencer Marketing Influencer marketing services connecting creator content with Shopper Activation at POS. Includes strategy, campaign conception, creator scouting and matching, content production, campaign management, and performance tracking across Instagram, TikTok, YouTube.
• CashU Platform Cashback platform with fixed-price model guaranteeing budget security regardless of participation levels. Features AI-powered receipt recognition for automated validation and generates cross-purchase insights. Supports multi-brand campaigns with category exclusivity.
• SuperScreens Transparent cinema-format digital display solution for refrigerator doors in food retail. Features smart technology with real-time targeting per screen, transparent mode when shoppers approach, and plug-and-play full service including campaign management.
• Retail Experts Panel of retail decision-makers and store managers from REWE, EDEKA and other retailers providing direct insights on retail needs, trends, and strategies. Offers formats from quick surveys to moderated live discussions.

Quantifiable outcome

• Saltletts Vanfluencer campaign achieved 1M+ impressions and 163,344 participations
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• REWEcoreStrategic or Co-development PartnerREWE Group is a key retail partner for campaigns and part of the Retail Experts expert panel providing direct insights from retail decision-makers for shopper marketing strategies.
• EDEKAcoreStrategic or Co-development PartnerEDEKA is included in the Retail Experts panel of store managers and decision-makers providing qualitative retail insights for brand strategies.
• Lidl (Schwarz-Gruppe)minorChannel Partner/ Reseller/ DistributorLidl serves as a retail channel for client campaigns and retail media advertising placements.
• Kaufland (Schwarz-Gruppe)minorChannel Partner/ Reseller/ DistributorKaufland is a retail partner for campaigns, with specific expertise noted on micro-influencer effectiveness in FMCG context.
• ObiminorChannel Partner/ Reseller/ DistributorObi is a DIY retail partner for retail media campaigns and in-store advertising placements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency with a brand-building and activation focus, serving consumer-goods clients. Operates in a similar boutique-independent tier as REINBOLDROST and pursues overlapping FMCG and retail briefs.
• Zum Goldenen Hirschen: Berlin- and Cologne-based independent creative and content agency serving major consumer brands in the DACH region. Comparable to REINBOLDROST as an independent, brand-led German agency pursuing similar client categories.
• Jung von Matt: One of Germany's largest independent creative agency groups with strong FMCG and brand-building credentials. Comparable to REINBOLDROST in serving tier-1 brand owners with integrated creative and activation work, though at significantly greater scale.
• Scholz & Friends: Hamburg-rooted German creative agency group with deep FMCG and retail experience, part of the WPP network. Competes for the same brand-owner briefs and operates a similar integrated creative-plus-activation model.
• Pilot Berlin: Independent German creative/brand agency of comparable size and culture, serving major consumer and FMCG brands in the DACH market. Closely mirrors REINBOLDROST's positioning as a brand-led independent alternative to holding-company networks.

Broad incumbents

• Serviceplan Group: Largest independent German agency group, offering full-service brand, media, digital, and shopper marketing capabilities. A broader incumbent that overlaps with REINBOLDROST on integrated campaigns but operates at much larger scale across multiple specialist houses.
• Mars Advertising: Long-established global shopper marketing and in-store activation agency. Competes with REINBOLDROST for point-of-sale and retail-media mandates from major CPG brands, especially in the in-store execution layer where SuperScreens plays.
• VMLY&R Commerce (formerly Geometry Global): Global shopper marketing and commerce agency network within WPP. Directly competes for shopper-activation mandates from the same FMCG brands REINBOLDROST serves, but with international scale and integrated commerce capabilities.
• The Integer Group: US-headquartered specialist shopper marketing agency within Omnicom. Pursues the same CPG/FMCG shopper-activation briefs and represents the global holding-company model of integrated retail-and-shopper marketing that REINBOLDROST competes against.

Others

• PAYBACK: Germany's largest multi-partner loyalty and cashback program, operating across REWE, dm, and other retailers. Directly adjacent to REINBOLDROST's CashU platform — both compete for FMCG promotional budgets within the German retailer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reinboldrost
• LinkedInlinkedin.com/company/reinboldrost

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinboldrost