Advanced Smiles

What Advanced Smiles does

Advanced Smiles is a single-location, privately-held dental practice headquartered at 9325 Lebanon Rd, Frisco, TX, operating under the direction of Dr. Ernest De Paoli, a Baylor Dental School graduate with more than 30 years of clinical experience. The practice delivers comprehensive oral healthcare across five service categories: general dentistry (exams, cleanings, sealants, fluoride, fillings, extractions, emergency care), restorative dentistry (implants, crowns, bridges, dentures, root canal therapy), cosmetic dentistry (whitening, porcelain veneers, Invisalign, smile makeovers), periodontal treatment, and advanced dentistry (night guards, wisdom teeth extraction, diode laser). The service portfolio is enabled by a modern equipment stack including SIROBlue laser (one of the first in the U.S.), iTero digital impressions scanner, 3D cone beam CT scanner (95% less radiation, ~14-second scans), digital X-rays (90% less radiation), and Cavitron Touch ultrasonic cleaning (first in Frisco).

The business operates on a fee-for-service revenue model, accepting dental insurance, offering patient financing, and providing an in-office discount dental plan for uninsured patients. Pricing is quote-based per procedure, with a complimentary new-patient exam program as an acquisition tool. Distribution is direct-to-consumer through the physical office, supplemented by phone and online appointment scheduling, plus an active presence on Instagram, Facebook, YouTube, Twitter, LinkedIn, Google, and Yelp. Community engagement through the Frisco Chamber of Commerce and local speaking engagements supplements paid and earned channels.

The customer base consists of families and individuals across North Texas, including Frisco, Allen, Plano, Celina, Prosper, and outlying areas such as Dallas, Denton, and McKinney. The practice is small (5-10 employees) and has accumulated 739 reviews averaging 5.0 stars across major platforms, with several patients reporting 15-27+ year continuous relationships. There is no evidence of external investors, multi-site expansion, or franchise structure; the practice is organized around the principal clinician.

Name

Advanced Smiles

Legal name

Advanced Smiles

Website

https://friscofamilysmiles.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Smiles is a single-location dental practice in Frisco, TX, led by Dr. Ernest De Paoli (30+ years experience), offering general, cosmetic, restorative, periodontal, and advanced dentistry to families and individuals across North Texas using modern digital and laser dental technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• General dentistry services
• Cosmetic dentistry treatments
• Restorative dental care
• Family dental practice
• Teeth whitening services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Fee-for-Service: Traditional fee-for-service dental care. Patients pay for services at time of treatment. Accepts insurance and offers financing options for patients without coverage.
2. Insurance-Based Revenue: Accepts dental insurance plans. Works with patients to verify benefits and explain coverage options.
3. Financing Plans: Offers financing options for patients, including in-office discount dental plans for uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Advanced Smiles is a single-location dental practice in Frisco, TX that delivers a comprehensive range of dental services spanning general dentistry (exams, cleanings, fillings, extractions, sealants), restorative dentistry (implants, crowns, bridges, dentures, root canals), cosmetic dentistry (teeth whitening, porcelain veneers, Invisalign, smile makeovers), periodontal treatments, and advanced procedures (night guards, wisdom tooth extractions, laser treatments). All services are provided in-person at the practice, supported by digital and laser dental technology.

Product overview

Advanced Smiles is a state-of-the-art dental practice offering a comprehensive range of dental services organized into five core service categories: General Dentistry (routine care), Restorative Dentistry (implants, crowns, bridges, dentures), Cosmetic Dentistry (veneers, whitening, Invisalign), Periodontal Treatments (gum disease), and Advanced Dentistry (night guards, extractions, laser procedures). The practice differentiates itself through advanced technology including SIROBlue laser dentistry, iTero digital impressions scanning, Cavitron Touch ultrasonic cleaning, 3D CT scanning, and digital x-rays. Dr. Ernest De Paoli provides personalized cosmetic and restorative treatments for adults and children in Frisco, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry
• Restorative Dentistry Advanced dental restoration services including dental implants, dental crowns, dental bridges, dentures, implant-retained bridges and crowns, implant-supported dentures, and root canal therapy to restore oral health and function.
• Cosmetic Dentistry Aesthetic dental treatments including inlays and onlays, professional teeth whitening, porcelain veneers, Invisalign clear aligners, and comprehensive smile makeover procedures.
• Periodontal Treatments Gum disease diagnosis and treatment services for gingivitis and periodontitis, including root canal therapy to restore tooth and gum health.
• Advanced Dentistry Specialized treatments including custom night guards for bruxism, wisdom teeth extractions, 3D CT scanning, and diode laser procedures.

Quantifiable outcome

• 95% less radiation with 3D CT scanner compared to traditional CT
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Western Dental & Orthodontics: Large DSO offering general, specialty, and orthodontic services. Comparable as a competing brand for general and cosmetic dentistry patients and as a scaled buyer of independent practices.
• Aspen Dental: National DSO brand with branded practices offering general, cosmetic, and restorative dentistry. Comparable as a scaled competitor for the same patient demand pool and as an alternative acquirer for independent practices.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with a modern, technology-forward operating model. Comparable in that it pursues the same technology-enabled, comprehensive-care positioning that Advanced Smiles emphasizes.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of independent dentist offices. Comparable as a broad incumbent that competes for the same local patients and represents a potential acquirer or scaling partner for Advanced Smiles.
• Smile Brands Inc. DSO supporting multiple branded dental practice concepts across the U.S. Comparable as a scaled operator in the same general, cosmetic, and restorative service categories and a potential regional consolidator.
• Mortenson Dental Partners: Dental support organization partnering with family dental practices. Comparable in its focus on supporting independent, multi-generational family practices similar to Advanced Smiles, and as a potential acquirer.

Emerging players

• Tend Dental: Modern, design-forward dental brand focused on retail-style patient experience. Comparable as an emerging player competing on technology-enabled, hospitality-oriented patient experience similar to what Advanced Smiles promotes.
• Affordable Dentures & Implants: Specialty dental service organization focused on dentures, extractions, and implants. Comparable in the specific high-margin restorative and implant categories that Advanced Smiles is actively building out.

Regional players

• Jefferson Dental & Orthodontics: Regional DSO with strong presence across Texas offering general, specialty, and orthodontic care. Comparable as a direct regional competitor serving overlapping Texas patient demographics, particularly in the DFW area.
• MB2 Dental Solutions: Texas-based dental partnership organization that partners with independent dentists. Directly comparable as a regional DSO operating in the same North Texas geography, providing a model for how Advanced Smiles could scale or be acquired.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drdepaoli
• YouTubeyoutube.com/c/AdvancedSmilesFrisco
• Facebookfacebook.com/DrDePaoliDDS
• LinkedInlinkedin.com/company/drdepaolidds
• Instagraminstagram.com/advancedsmiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Smiles