AdActive

What AdActive does

AdActive, published by Signall France SAS, is a digital kiosk and wayfinding solution vendor headquartered in Vierzon, France. The company supplies large public venues — primarily shopping centers, but also airports, train stations, museums, universities, municipalities and exhibition centers — with interactive touchscreen kiosks that combine branded 2D/3D cartography, dynamic content display and real-time third-party data integration (transport, weather, video surveillance). The platform is powered by the proprietary Adsum software suite, which provides backoffice content management, statistical dashboards and real-time hardware/software monitoring with anomaly alerts.

Commercially, AdActive sells bundled hardware-software deployments configured per client and supplemented with professional services covering design, installation and preventive maintenance. Revenue derives from one-off hardware/software provisioning for new sites, recurring subscription and support contracts on the Adsum suite, and ongoing professional services. The go-to-market is direct enterprise sales targeting large venue operators and property management companies. Marquee customers include Unibail-Rodamco-Westfield (30+ shopping centers in Europe), Apsys (Muse), Nhood France, and TFWA exhibitions at the Palais des Festivals Cannes and Marina Bay Sands Singapore.

Operationally, AdActive reports 343 kiosks deployed in the current year, presence in 12 countries, and more than 50,000 daily users interacting with its kiosks. The company has operated for over 10 years with no disclosed external funding, parent company, or M&A activity, and publishes no revenue, headcount or pricing details publicly.

Name

AdActive

Legal name

Signall France SAS

Website

https://adactive.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AdActive, a Signall France SAS product, provides interactive digital kiosks and wayfinding software (Adsum suite) to shopping centers, airports, museums, universities and exhibition venues across Europe and Asia, with deployments in 12 countries serving 50,000+ daily users.

Ownership category

akta.pro rank

Product category

Interactive Digital Wayfinding Solutions

NAICS

Broadcasting and Content Providers (516), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Communications Equipment, Nec (3669)

akta.pro primary industry

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Interactive digital kiosks
• Wayfinding solutions
• Digital signage
• Visitor information systems
• Smart venue technology

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Kiosk Sales and Software Provision: AdActive provides digital kiosks as both hardware supplier and/or software provider to clients. The company handles full deployment including design, installation, and ongoing maintenance services for shopping centers, airports, museums, and other public venues.
2. Software as a Service / Subscription: The Adsum software suite is configured per client requirements with ongoing support and maintenance services, implying recurring revenue from software licensing and service contracts.
3. Professional Services: AdActive manages the entire process from design to maintenance including preventive maintenance visits, suggesting professional services revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AdActive is a digital kiosk solution that delivers interactive wayfinding and visitor information for large public venues such as shopping centers, airports, museums, universities, and event spaces. The offering bundles physical kiosk hardware with Adsum, the company's proprietary software suite, plus design, installation, and maintenance services.

Product overview

AdActive offers a digital kiosk solution consisting of hardware and software components for visitor orientation and information in public spaces. The core product Adactive is powered by the Adsum software suite, which includes features for 3D cartography, backoffice management, real-time monitoring, and third-party webservice integrations (transport, weather, video surveillance). The solution is deployed across shopping centers, airports, museums, train stations, universities, and event venues across Europe and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• AdActive Digital Kiosks Interactive digital kiosks that deliver wayfinding and visitor information in large public venues such as shopping centers, airports, museums, universities, and event spaces, combining physical hardware with the Adsum proprietary software suite.
• Adsum Software Suite Proprietary software suite powering the AdActive kiosks, providing interactive 3D cartography (built on ThreeJS), real-time kiosk monitoring, and integration with third-party webservices for content and visitor data.

Quantifiable outcome

• 50,000+ daily users interacting with AdActive kiosks globally
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, major and flagship.

• ApsyscoreChannel Partner/ Reseller/ DistributorApsys, a leading shopping center operator, is a key customer of AdActive. The company operates the Muse shopping center where AdActive kiosks are deployed. AdActive provides digital wayfinding solutions for Apsys malls.
• TFWA (Tax Free World Association)majorChannel Partner/ Reseller/ DistributorTFWA is a major trade association for the duty-free and travel retail industry. AdActive provides digital wayfinding solutions for TFWA events at the Palais des Festivals Cannes and MBS Convention Center Singapore.
• Unibail-Rodamco-Westfield (URW)flagshipChannel Partner/ Reseller/ DistributorURW is Europe's leading shopping center operator and AdActive's flagship client, serving as hardware and/or software provider for more than 30 URW centers across Europe.
• Nhood FrancecoreChannel Partner/ Reseller/ DistributorNhood France is a shopping center operator. AdActive provides digital wayfinding solutions for Nhood-operated centers in France.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ping HD: Ping HD provides digital signage and interactive kiosk solutions for retail, hospitality, and public venues. Comparable mid-sized competitor in the digital wayfinding and signage market.
• Scala (by STRATACACHE): Scala provides digital signage and interactive kiosk software used by retailers, airports, and quick-service restaurants worldwide. Direct peer in the digital signage/kiosk CMS space with comparable target customers and deployment model.
• Intuiface: Intuiface is a no-code interactive kiosk and digital signage software platform targeting retail, museums, exhibitions, and corporate environments. Highly comparable software-side peer with similar interactive touchscreen and analytics focus.
• 22Miles: 22Miles is a direct competitor offering interactive wayfinding, 3D mapping, and digital signage software for shopping centers, airports, hospitals, and corporate campuses. Highly comparable to AdActive's Adsum software stack and target verticals.
• Four Winds Interactive (FWI) / SpinetiX: FWI (now part of SpinetiX) is a leading digital signage and interactive visual communications platform serving enterprise customers across corporate, retail, and public venues. Closely comparable to AdActive in offering signage software plus content management for large venues.

Broad incumbents

• STRATACACHE: STRATACACHE is a large US-based digital signage, in-store media, and wayfinding platform serving retail, transport, and public venues globally. Comparable as a broader incumbent offering end-to-end hardware + software + content for similar customer types as AdActive.
• Elo Touch Solutions: Elo is a major global manufacturer of interactive touchscreen displays and self-service kiosks for retail, hospitality, healthcare, and transportation. Comparable as a hardware-side incumbent that competes with AdActive on the physical kiosk tier.
• BrightSign: BrightSign is a leading manufacturer of digital signage media players and integrated kiosk solutions globally. Comparable as a broader incumbent in the hardware infrastructure layer underlying digital signage networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/adactivefr
• LinkedInfr.linkedin.com/company/adactive-sas
• Xx.com/adactivefr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdActive