INSTORE
INSTORE is an independent online news provider and magazine publisher serving the American jewellery industry. Founded in 2007 in Libertyville, Illinois, it delivers editorial coverage to retailers, designers, and wholesalers, and recently acquired trade event JA New York.
- Company typePrivate
- Founded2007
- HeadquartersLibertyville, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What INSTORE does
INSTORE is an online news provider and magazine publisher focused on the American jewellery business, operating primarily through its instoremag.com web property and associated print magazine. Founded in 2007 and headquartered in Libertyville, Illinois, the company serves jewellery retailers, designers, manufacturers, and wholesalers with editorial coverage of industry trends, product launches, and business news. The company's core offering is vertical B2B media — articles, features, and print/digital issues distributed to a trade audience — though no pricing, subscription, or advertising rate information is publicly disclosed in the available source data.
INSTORE operates with a very small team of 1–10 employees, consistent with an independent, founder-led trade publication. No technology stack, proprietary platform architecture, or product suite beyond the magazine and website is described in the available data, and no management team, funding history, or ownership disclosures are present. On 2026-05-20, INSTORE acquired JA New York, a trade event for the American jewellery industry, for an undisclosed amount — a move that extends the company beyond publishing into live events and suggests a deliberate strategy to build a multi-channel media platform serving the U.S. jewellery trade. Beyond this acquisition, no further strategic, financial, or operational data is available in the source material.
INSTORE firmographics
Firmographics- Name
- INSTORE
- Website
- https://instoremag.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 1–10 employees
- Short description
- INSTORE is an independent online news provider and magazine publisher serving the American jewellery industry. Founded in 2007 in Libertyville, Illinois, it delivers editorial coverage to retailers, designers, and wholesalers, and recently acquired trade event JA New York.
- Ownership category
- akta.pro rank
INSTORE industry classification
Industry- Product category
- Trade Media / Jewellery Industry Publishing
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where INSTORE is headquartered
LocationHeadquarters
- HQ city
- Libertyville
- HQ country
- United States
- HQ region
- North America
Markets served
INSTORE business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
INSTORE product offering
Product offeringCore offering
INSTORE is an online news provider and magazine publisher delivering editorial coverage, industry news, and trend reporting for the American jewellery business. Its content is targeted at jewellery retailers, designers, and suppliers, and it complements its editorial brand with trade-show properties following the acquisition of JA New York.
Differentiator
Problem solved
Functional benefit
Products and services
- INSTORE Magazine A print and online trade magazine covering news, trends, store design, merchandising, and business operations for the American jewellery retail and wholesale industry. It is targeted at jewellery retailers, designers, manufacturers, and suppliers across the United States.
- INSTORE Online News (instoremag.com) Online news and editorial content website extending INSTORE's trade coverage of the U.S. jewellery industry, providing industry news, trend reporting, and feature articles for jewellery professionals.
Companies that use INSTORE
Customer profileIdeal customer profiles2 records
INSTORE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INSTORE partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
INSTORE competitors and assessment
Company assessmentDirect peers
- Rapaport: Rapaport is a leading trade news, pricing, and data provider for the diamond and jewelry industry. It overlaps with INSTORE on B2B news and market intelligence for jewelers, though it is more concentrated on diamonds and pricing data.
- JCK (Jewelers Circular Keystone): JCK is the dominant B2B trade publication and trade-show operator for the American jewelry industry. It is the most direct comparable to INSTORE on both the editorial/media side and the live-event side (including the JCK Las Vegas show), making it the closest head-to-head peer.
- MJSA (Manufacturing Jewelers & Suppliers of America): MJSA is the US trade association and publisher serving jewelry manufacturers, designers, and suppliers. It overlaps with INSTORE on serving the B2B jewelry supply chain with content, events, and education.
- National Jeweler: National Jeweler is a long-running US B2B jewelry trade news outlet covering retail, suppliers, and trends. It competes directly with INSTORE for the same American jewelry retailer and wholesaler audience.
- Instore / INSTORE Magazine — already subject: Self-reference omitted — placeholder not needed.
Broad incumbents
- Jewelers of America (JA): Jewelers of America is the leading US jewelry trade association, providing advocacy, education, and events to retail jewelers. It is broader than INSTORE but overlaps substantially on audience, content, and trade events — particularly relevant given INSTORE's recent acquisition of JA New York.
Regional players
- The Retail Jeweller (Canada): The Retail Jeweller is a Canadian B2B jewelry trade publication covering retailers, designers, and suppliers. Comparable to INSTORE in product and business model but focused on the Canadian market.
- Jewellery Business (Benchmark Media): Jewellery Business is a Canadian B2B jewelry trade magazine and digital news outlet. It mirrors INSTORE's role as a trade publication for North American jewelers but is focused on the Canadian market.
- Professional Jeweller (Watches of Switzerland Group / WatchPro): Professional Jeweller / WatchPro is a UK-based B2B jewelry and watch trade publication serving the British and European retail trade. It is comparable in product (trade magazine + digital news) and audience (retail jewelers) but operates in a different geography.
Emerging players
- Solitaire International (BST Publications): Solitaire International is a B2B jewelry trade magazine and digital platform serving the Indian gem and jewelry industry. It shares INSTORE's trade-magazine-plus-digital model for the jewelry vertical but focuses on the Indian market rather than the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
INSTORE social profiles
Digital presenceINSTORE financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSTORE leadership team
Management profileNumber of profiles
INSTORE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSTORE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSTORE
What does INSTORE do?
INSTORE is an online news provider and magazine publisher delivering editorial coverage, industry news, and trend reporting for the American jewellery business. Its content is targeted at jewellery retailers, designers, and suppliers, and it complements its editorial brand with trade-show properties following the acquisition of JA New York.
When was INSTORE founded?
INSTORE was founded in 2007. It employs 1 to 10 people.
Where is INSTORE based?
INSTORE is headquartered in Libertyville, United States, in the North America region.
Who are INSTORE's main competitors?
Direct peers on record are Rapaport, JCK (Jewelers Circular Keystone), MJSA (Manufacturing Jewelers & Suppliers of America), National Jeweler and Instore / INSTORE Magazine — already subject. Jewelers of America (JA) is listed as a broad incumbent. Regional players are The Retail Jeweller (Canada), Jewellery Business (Benchmark Media) and Professional Jeweller (Watches of Switzerland Group / WatchPro). Solitaire International (BST Publications) is listed as an emerging player.
Does INSTORE have an API?
No public API is recorded for INSTORE.
What industry is INSTORE in?
INSTORE's product category is Trade Media / Jewellery Industry Publishing. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 45831 and its SIC code is 5944.