Plutus Consulting
- Company typePrivate
- Founded2004
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
Plutus Consulting firmographics
Firmographics- Name
- Plutus Consulting
- Legal name
- 株式会社プルータス・コンサルティング
- Website
- https://plutuscon.jp
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plutus Consulting industry classification
Industry- Product category
- Financial Advisory and Valuation Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
- akta.pro secondary industries
- Valuation & Purchase Price Allocation (Deal Valuation) (BPAHAOAK), Fairness Opinions & Independent Board Advice (FSAEAGAF), Valuation & Fairness Opinions (BPAHADAF), Purchase Price Allocation (PPA) & Intangible Asset Valuation (FSAEAHAF), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where Plutus Consulting is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Plutus Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Valuation Services: Third-party stock valuation and business valuation services for M&A, TOB, share exchange, squeeze-out, and other corporate restructuring transactions. Revenue is earned on a per-engagement basis.
- Fairness Opinion Services: Financial opinion services on the fairness of transaction prices from a financial standpoint, typically provided in related-party transactions and MBO scenarios.
- Stock Option and Incentive Plan Design: Design and valuation of stock options, restricted stock, performance shares, and other equity incentive plans for listed and unlisted companies.
- ValuePro Data Subscription: Subscription-based data service providing beta, risk premiums, and other valuation parameters. Annual subscriptions available for domestic data at 80,000 JPY/year, individual purchases at 20,000 JPY per item.
- Financial Advisory (M&A): Financial advisory services for M&A transactions, including buy-side and sell-side advisory, capital policy consulting, and special committee support.
- Accounting Advisory: Services including PPA (Purchase Price Allocation), impairment testing, IFRS transition support, and financial instrument fair value evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | ValuePro Domestic Data - Individual Purchase |
| Subscription | Annual | ValuePro Domestic Data - Annual Subscription |
| Subscription | Pay-as-you-go | ValuePro International Data |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Plutus Consulting product offering
Product offeringCore offering
Plutus Consulting is an independent third-party valuation institution providing stock and business valuation services, fairness opinions, M&A financial advisory, equity incentive plan design (stock options, RS, RSU, PS, PSU), accounting advisory (PPA, impairment, IFRS transition), and litigation support for M&A, TOB, share exchange, squeeze-out, MBO, and other corporate restructuring transactions in Japan. The firm also operates ValuePro, a subscription data service delivering beta, risk premiums, and risk-free rates for valuation.
Product overview
Plutus Consulting is a financial advisory firm specializing in enterprise value evaluation and securities design. The company operates as a unified consulting practice organized around core service lines: stock valuation (株価算定), incentive plan design (インセンティブ・プラン) covering stock options and equity compensation, M&A and organizational restructuring (M&A・組織再編), equity finance (エクイティ・ファイナンス) for capital raising, accounting advisory (会計アドバイザリー) for IFRS and PPA, business succession services (事業了承), and dispute/litigation support (紛争・裁判). Supporting these advisory services are data products including ValuePro (enterprise valuation data delivery) and research initiatives such as the Valuation Research Group (バリュエーション研究会) and Plutus+ Reports (Plutus+レポート). The firm also offers specialized newer services including ESG-linked stock options, key KPI modeling, and capital cost analysis for PBR improvement. The company serves over 1,000 Japanese companies and is recognized as Japan's largest independent valuation institution.
Differentiator
Problem solved
Functional benefit
Brands
- ValuePro: 企業価値評価用データ配信サービス - CAPMに基づく株主資本コスト算定のためのβ、リスクプレミアム等の基礎数値を提供
- バリュエーション研究会
Products and services
- Stock Valuation (株価算定) Third-party valuation services for stock prices in M&A, TOB, share transfers, litigation support, and accounting purposes; handles approximately 500 cases annually.
- Incentive Plan (インセンティブ・プラン) Comprehensive stock option and equity incentive plan design and valuation services covering tax-qualified options, paid options, trust-type options, ESG-linked options, restricted stock, RSU, PS, PSU, and phantom options for listed and unlisted companies.
- Accounting Advisory (会計アドバイザリー) Accounting advisory services including Purchase Price Allocation (PPA), impairment testing, stock option valuation, financial instrument fair value evaluation, and IFRS transition support.
- M&A and Organizational Restructuring (M&A・組織再編) M&A advisory covering mergers, share exchanges, TOB, MBO, squeeze-outs, fairness opinions, financial due diligence, and special committee advisory for restructuring transactions.
- Equity Finance (エクイティ・ファイナンス) Third-party allocation of new share subscription rights, convertible bonds, classified shares for listed and unlisted companies, third-party allocation of shares, and debt-equity swaps.
- Business Succession Services (事業承継に関するサービス) Business succession planning including FA services for sellers, fair pricing in M&A, class shares and stock options for succession, trust-based succession, and asset management company succession.
- Venture Company Services (ベンチャー企業へのサービス) Services for venture companies including unlisted owner stock options, IPO capital policy planning, and class shares for venture financing.
- Disputes and Litigation (紛争・裁判) Litigation support including preventive support, company-side support, shareholder-side support, court-commissioned appraisals, third-party evaluation verification, and tax litigation related to stock valuation.
- ValuePro Data Service (バリュー・プロ) Enterprise value evaluation data delivery service providing beta, risk premiums (equity risk premium, size risk premium), risk-free interest rate estimates, and additional risk premiums for approximately 180 countries/regions; delivered quarterly (domestic) or annually (international).
- Cross-border Advisory (クロスボーダー・アドバイザリー) Outbound M&A advisory services including deal execution support, business plan modeling, and third-party stock valuation analysis for cross-border transactions.
- Capital Cost Analysis and PBR Improvement Planning (資本コスト分析を通じたPBR改善計画策定) Capital cost analysis training, internal system setup support, WACC analysis, intrinsic value calculation, and PBR improvement planning support for Japanese listed companies responding to TSE's request for capital cost and stock price awareness.
- Key KPI Specialized Modeling (重要KPI特化型モデリング) Simplified Excel-based business plan models focusing on key performance indicators for efficient M&A analysis and price negotiation.
- ESG-Linked Stock Options (ESG連動型ストック・オプション) Stock options with ESG metrics as exercise conditions, developed in collaboration with Kyoto University professors; designed for startup and listed company incentive plans.
- Stock Compensation System (株式報酬制度) Stock compensation system advisory covering Restricted Stock (RS), Performance Share (PS), Restricted Stock Units (RSU), and Performance Share Units (PSU).
- Existing Stock Option Review (既存ストック・オプションの見直し) Diagnostic and restructuring advisory for existing stock options affected by 2024 Japanese tax reform transitional measures, including proposals for restructuring options.
Quantifiable outcome
- Over 1,000 companies served annually for securities design and valuation
- +2 more outcomes
Companies that use Plutus Consulting
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Plutus Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plutus Consulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institution for a Global Society CorporationminorCapital and business partnership established in November 2025 for potential collaboration in ESG and sustainability-related valuation services.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Plutus Consulting competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Plutus Consulting social profiles
Digital presencePlutus Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plutus Consulting leadership team
Management profileNumber of profiles
Profiles6 records
Plutus Consulting subsidiaries and ownership
Company hierarchySubsidiaries2 records
Plutus Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plutus Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plutus Consulting
What does Plutus Consulting do?
Plutus Consulting is an independent third-party valuation institution providing stock and business valuation services, fairness opinions, M&A financial advisory, equity incentive plan design (stock options, RS, RSU, PS, PSU), accounting advisory (PPA, impairment, IFRS transition), and litigation support for M&A, TOB, share exchange, squeeze-out, MBO, and other corporate restructuring transactions in Japan. The firm also operates ValuePro, a subscription data service delivering beta, risk premiums, and risk-free rates for valuation.
Is Plutus Consulting a public or private company?
Plutus Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plutus Consulting founded?
Plutus Consulting was founded in 2004. It employs 11 to 50 people.
Where is Plutus Consulting based?
Plutus Consulting is headquartered in Tokyo, Japan, in the Asia region.
How does Plutus Consulting make money?
Six revenue lines are on record. Valuation Services are the primary driver. The others are fairness Opinion Services, stock Option and Incentive Plan Design, valuePro Data Subscription, financial Advisory (M&A) and accounting Advisory.
Does Plutus Consulting have an API?
No public API is recorded for Plutus Consulting.
What industry is Plutus Consulting in?
Plutus Consulting's product category is Financial Advisory and Valuation Services. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of BPAHAOAK, Valuation & Purchase Price Allocation (Deal Valuation). Its NAICS code is 54161 and its SIC code is 8742.