Wagner Giblin Insurance

What Wagner Giblin Insurance does

Wagner Giblin Insurance is a Pennsylvania-based independent insurance agency that distributes personal, commercial, and employee benefits coverage sourced from multiple A-Rated carriers. The agency's product portfolio covers personal lines (home, auto, valuables, boat), commercial lines (including cyber and workers compensation), employer health and benefit solutions, and dedicated claims advocacy. Following its acquisition by Gunn-Mowery LLC, Wagner Giblin now operates under the Gunn-Mowery brand across a consolidated footprint of 7 Pennsylvania offices spanning Erie, Lemoyne, Lititz, Loysville, State College, Tyrone, and York.

The business model is a commission-based independent agency: the firm does not underwrite risk itself but intermediates between customers and multiple A-rated carriers, with revenue derived from carrier commissions on bound policies. Distribution relies on physical office locations for in-person service, phone and online quote requests for remote engagement, and a referral-driven mid-funnel motion reinforced by social media (Instagram, Facebook, X) and content marketing via the Upside Blog. Pricing is quote-specific and not publicly disclosed.

The underlying technology footprint is modest: a client portal is referenced but no proprietary platform, API, AI/ML components, or integration ecosystem is disclosed. Compliance posture includes a HIPAA Privacy Policy reference in site footers, consistent with handling benefits-related personal data. Operating history dates to 1870, with the current Gunn-Mowery platform tracing to 1985, and the firm markets itself on multi-carrier optionality, claims advocacy, and local Pennsylvania community engagement rather than on technology differentiation.

Name

Wagner Giblin Insurance

Legal name

Wagner Giblin Insurance

Website

https://wagner-giblin.com

Company type

Private

Founded year

1870

Operating status

Acquired

Headcount range

11–50 employees

Short description

Wagner Giblin Insurance is a Pennsylvania-based independent insurance agency distributing personal, commercial, and employee benefits coverage through multiple A-Rated carriers, now operating under the Gunn-Mowery brand across 7 regional offices.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance coverage
• Employee benefits solutions
• Claims advocacy services

Headquarters

HQ city

Fairview

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Wagner Giblin Insurance is an independent insurance agency that brokers personal, commercial, and life insurance products from multiple A-Rated carriers for individuals, families, and businesses in Pennsylvania. The agency is now part of Gunn-Mowery LLC and offers dedicated claims advocacy agents plus a 24/7 client portal to support policyholders through the claims process.

Product overview

Wagner Giblin Insurance operates as part of Gunn-Mowery LLC, an independent insurance agency offering personal, commercial, and employee benefits insurance products. The agency works with multiple A-Rated insurance carriers to provide coverage options for individuals (home, auto, valuables, boats) and businesses (cyber threats, workers compensation). Additional services include dedicated claims advocacy and 24/7 client portal access. The agency has 7 office locations across Pennsylvania and serves clients through independent agent relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gunn-MowerycoreStrategic or Co-development Partner · 1 January 2025

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hub International: Large global insurance brokerage with a regional/independent agency model similar to Wagner Giblin, distributing across personal, commercial, and benefits lines via local offices.
• GEICO: Direct-to-consumer insurance carrier competing for the same personal auto/home customer that Wagner Giblin serves. Represents the structural threat to independent agency economics.
• State Farm: Largest US personal lines insurer, operating through captive agents in Pennsylvania. Competes for the same personal lines customers Wagner Giblin serves, though via an exclusive-carrier model.
• Brown & Brown Insurance: Large national insurance brokerage offering personal, commercial, and benefits lines through regional offices. Comparable as a multi-line independent agency/brokerage operator with a similar carrier-sourcing model.
• USI Insurance Services: Top-tier national brokerage with significant employee benefits and commercial lines practices. Comparable to Wagner Giblin's commercial and benefits offering but at much larger scale and with technology-enabled distribution.
• Erie Insurance: Regional P&C insurance carrier headquartered in Erie, PA, with deep roots in the same Central Pennsylvania market where Wagner Giblin distributes. Competes for the same personal and small-commercial customers, though as a carrier rather than an independent agency.

Regional players

• Donegal Insurance Group: Regional P&C insurer with a strong Pennsylvania agent footprint, distributing personal and commercial lines through independent agents — directly overlapping Wagner Giblin's distribution model and product mix.
• Penn National Insurance: Pennsylvania-based regional P&C carrier serving individuals and businesses in the Mid-Atlantic. Comparable because it operates in the same geography and product categories Wagner Giblin distributes.

Direct peers

• Gunn-Mowery LLC: Parent company of Wagner Giblin and a Central PA independent insurance agency offering the same personal, commercial, and employee benefits lines. Most directly comparable as the acquiring platform and operational consolidator.
• Lehigh Valley Insurance: Independent Pennsylvania insurance agency offering personal, commercial, and life lines through multiple carriers — a peer-sized direct competitor in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gunnmowery
• Facebookfacebook.com/wagnergiblin
• Instagraminstagram.com/gunnmoweryinsurance
• LinkedInlinkedin.com/company/wagner-giblin-insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagner Giblin Insurance