Maris
Maris d.o.o. operates Serbia's largest self-service car wash network, running 22 locations nationwide — many co-located at NIS Petrol and Gazprom gas stations — serving individual car owners and corporate fleet customers through a token-based model and the Ready2Wash mobile app.
- Company typePrivate
- Founded2008
- HeadquartersNovi Sad
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maris does
Maris d.o.o. is a privately-held Serbian limited liability company operating the largest self-service car wash network in Serbia, founded in 2008 and headquartered at Nikole Tesle 42 in Novi Sad. The company runs 22 car wash locations nationwide, comprising both standalone Maris sites and co-located deployments inside NIS Petrol and Gazprom gas stations — a distribution model enabled by a strategic partnership established in 2020. The network offers both self-service bays (Samousluzne autoperionice) and, since May 2026, automatic car wash systems such as the Adriateh-built AltaPRO 23 at Zrenjanin. Service technology centers on token-operated hardware, a water-purification system delivering 99.9% purified rinsing water, underfloor heating for winter operation, and ancillary self-service stations for vacuuming, tire blackening, windshield fluid refill, deep seat cleaning, and air freshener dispensing.
The commercial model is a transaction-fee token economy priced at 100 RSD per token (metal or digital), with loyalty incentives including 10% extra wash time for digital token users and 5% bonus tokens on corporate bulk purchases of 10,000 RSD or more. Two customer segments are served: individual car owners (the primary segment, served via cash and app-based token purchase) and legal entities/corporate accounts (a secondary segment, served through invoice-based purchasing and employee token allocation via the Ready2Wash mobile app). Named B2B customers span telecom (Yettel), F&B (Big Pizza), retail (Reca Srbija), government (Ministarstvo pravde), waste management (Remondis), energy (Energotehnika Juzena Backa), transport (Transportgas Srbija), and rental (Duplex Rent-a-Car).
Maris operates with 11–50 employees, leverages digital marketing channels (website, Facebook, Instagram) and its Ready2Wash mobile application as the consumer digital touchpoint. Revenue is not publicly disclosed, no funding rounds or institutional investors are referenced, and the company is founder/owner-operated with no parent company or subsidiaries. The company's strategic posture emphasizes first-mover brand recognition (Serbia's first self-service car wash), environmental efficiency (65% less water than home washing), and 24/7 availability at the majority of sites.
Maris firmographics
Firmographics- Name
- Maris
- Legal name
- Maris d.o.o.
- Website
- https://maris.rs
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maris d.o.o. operates Serbia's largest self-service car wash network, running 22 locations nationwide — many co-located at NIS Petrol and Gazprom gas stations — serving individual car owners and corporate fleet customers through a token-based model and the Ready2Wash mobile app.
- Ownership category
- akta.pro rank
Maris industry classification
Industry- Product category
- Self-Service Car Wash Services
- NAICS
- Car Washes (811192)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)
Keywords
Where Maris is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices23 records
Markets served
Maris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Token Sales: Primary revenue from sale of metal and digital tokens at 100 RSD per token. Tokens operate car wash stations, vacuum cleaners, tire shine, and other equipment. Volume discounts available for corporate purchases (5% bonus tokens for 10,000 RSD+ orders).
- Corporate Accounts: B2B sales to legal entities through invoicing system. Corporate customers purchase tokens in bulk with invoice payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard token - 100 RSD per token for all wash services |
| Unit Pricing | Pay-as-you-go | Corporate bulk purchase with 5% bonus tokens |
| Unit Pricing | Pay-as-you-go | Voucher packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Maris product offering
Product offeringCore offering
Maris operates the largest self-service car wash network in Serbia with 22 locations across the country, predominantly co-located at NIS Petrol and Gazprom gas stations. Customers use metal or digital tokens (purchased at 100 RSD each, or via the Ready2Wash mobile app) to operate wash stations offering washing, rinsing, waxing, vacuuming, tire shine, windshield fluid, air freshener, and deep seat cleaning.
Product overview
Maris operates the largest car wash network in Serbia with 22 locations, offering a multi-format service portfolio comprising self-service car washes (Samouslužne autoperionice) as the core offering, automatic car washes (Automatske perionice) at partner NIS/Gazprom petrol stations, and the Ready2Wash mobile application as the digital platform. The ecosystem is powered by two token systems: Digitalni žetoni (digital tokens managed via Ready2Wash app) and Metalni žetoni (traditional metal tokens). Add-on services include tire blackening, air freshener dispensing, windshield fluid refill, deep seat cleaning, and vacuum stations. The network also provides corporate/B2B services for legal entities with invoice-based purchasing.
Differentiator
Problem solved
Functional benefit
Brands
- Ready2Wash: Digital token and mobile application system for car wash services, allowing users to purchase and use digital tokens via smartphone app
Products and services
- Self-Service Car Washes (Samouslužne autoperionice) Self-service car wash stations operating 24/7 at 22 locations across Serbia, featuring washing, rinsing, waxing programs, undercarriage cleaning, vacuum stations, and floor heating. Targeted at individual car owners and corporate fleet customers.
- Automatic Car Washes (Automatske perionice) Automatic car wash facilities at select NIS Petrol and Gazprom petrol station locations, offering premium automatic washing with modern equipment including the Alta Pro 23 system.
- Ready2Wash Mobile Application Mobile application enabling users to purchase and use digital tokens for car wash services, view account balance, track activities, and receive loyalty rewards (10% extended wash time). Available on Google Play and Apple App Store.
- Digital Tokens (Digitalni žetoni) Digital tokens purchased and managed via the Ready2Wash app, usable across all Maris locations. Digital tokens grant 10% longer wash time compared to metal tokens.
- Metal Tokens (Metalni žetoni) Traditional metal tokens for self-service washing and vacuuming at 100 RSD per token, purchasable at Maris locations or via invoice for business customers.
- Corporate/Business Car Wash Services Corporate car wash services enabling business entities to purchase tokens via invoice with additional benefits including 5% bonus tokens on purchases of 10,000 RSD or more and 10% extended wash time for digital tokens.
Quantifiable outcome
- 65% less water consumption compared to home car washing
- +3 more outcomes
Companies that use Maris
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Maris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NIS/Gazprom GroupcoreMaris became partners with NIS/Gazprom in 2020, enabling expansion of car wash locations at NIS Petrol and Gazprom gas stations across Serbia. This partnership transformed Maris into the largest car wash network in Serbia with 22 locations. NIS/Gazprom is a major Russian-Serbian oil and gas company operating throughout the region.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Maris competitors and assessment
Company assessmentDirect peers
- IMO Car Wash: European self-service and automatic car-wash chain with multi-site operations across the UK and Iberia. Comparable as a directly competing multi-site self-service wash operator using similar token/voucher revenue mechanics.
- WashTec Group: Germany-based global leader in commercial vehicle wash systems and self-service wash equipment. Directly comparable as a European self-service and automatic car-wash network operator and equipment supplier, with overlapping digital payment and loyalty functionality.
Others
- Istobal: Spanish manufacturer of car-wash equipment (rollover, self-service, tunnel), serving European and South-East European operators. Comparable as a competing equipment platform with similar self-service and automatic product lines.
- Kärcher: German global leader in cleaning equipment, including self-service car-wash bays and high-pressure washing systems. Comparable as a supplier of technology and chemistry for vehicle-wash operators across Europe.
- Adriateh: Croatian manufacturer of the Alta Pro 23 automatic and self-service wash systems that Maris uses. Comparable as an adjacent equipment-and-installation supplier to European self-service wash operators.
Broad incumbents
- ZIPS Car Wash: US-based express-exterior car-wash franchise with hundreds of sites and unlimited-wash club programs. Comparable as a multi-site, membership-driven wash operator competing on convenience and price.
- Quick Quack Car Wash: US-based franchise express-exterior car-wash chain with more than 200 sites and a heavily promoted loyalty subscription. Comparable as a fast-growing multi-site wash chain using digital subscriptions for repeat visits.
- Mister Car Wash: US-based largest car-wash chain with nationwide tunnel and self-service locations plus a digital membership app. Comparable as a multi-format, digitally enabled car-wash chain operating at scale, although in a different geography.
- Take 5 Car Wash: US-based express-exterior car-wash chain with hundreds of locations and a subscription model. Comparable as a multi-site operator that has scaled express exterior wash with membership/loyalty programs.
- Tommy's Express Car Wash: US-based express car-wash franchisor combining self-service and conveyor wash, with a mobile-app-based membership program. Comparable as a franchise-driven, multi-format car-wash network with digital customer engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maris social profiles
Digital presenceMaris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maris leadership team
Management profileNumber of profiles
Maris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maris
What does Maris do?
Maris operates the largest self-service car wash network in Serbia with 22 locations across the country, predominantly co-located at NIS Petrol and Gazprom gas stations. Customers use metal or digital tokens (purchased at 100 RSD each, or via the Ready2Wash mobile app) to operate wash stations offering washing, rinsing, waxing, vacuuming, tire shine, windshield fluid, air freshener, and deep seat cleaning.
Is Maris a public or private company?
Maris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maris founded?
Maris was founded in 2008. It employs 11 to 50 people.
Where is Maris based?
Maris is headquartered in Novi Sad.
How does Maris make money?
Two revenue lines are on record. Token Sales are the primary driver. The others are corporate Accounts.
Who are Maris's main competitors?
Direct peers on record are IMO Car Wash and WashTec Group. Others are Istobal, Kärcher and Adriateh. Broad incumbents are ZIPS Car Wash, Quick Quack Car Wash, Mister Car Wash, Take 5 Car Wash and Tommy's Express Car Wash.
Does Maris have an API?
No public API is recorded for Maris.
What industry is Maris in?
Maris's product category is Self-Service Car Wash Services. Its primary akta.pro industry code is HSAEAMAL, Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial). Its NAICS code is 811192 and its SIC code is 4950.