In His Memory
En Sa Mémoire provides subscription-based grave maintenance, cleaning, renovation, and floral arrangement services across 100% of metropolitan France and Benelux, serving geographically displaced families, elderly individuals, and pompes funèbres partners via its own in-house employee workforce.
- Company typePrivate
- Founded2008
- HeadquartersCadolive, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What In His Memory does
En Sa Mémoire is a French service company founded in 2008 by Yann Lepage (President) and Flavien Jourdain, specializing in recurring maintenance, cleaning, renovation, and floral arrangement of graves and burial monuments. The company targets families who live far from their loved ones' burial sites, elderly or mobility-limited individuals, French expatriates abroad, and as a B2B channel pompes funèbres networks that subcontract maintenance services. Core operations are delivered by En Sa Mémoire's own salaried full-time employees (CDI) deployed nationwide, with no subcontracting across 100% of metropolitan French cemeteries (excluding Corsica) and expanded coverage into Belgium and Luxembourg.
The underlying technology stack is light but functional: a photo-based "Bilan Photo Avant/Après" documentation system captures before/after images of every intervention and emails them to the family for remote quality verification, supplemented by a customer portal (Espace Client), an online boutique for ordering and subscription management, and an "Alerte Fin de concession" service flagging approaching cemetery concession expirations. Additional products include grave renovation, post-funeral interventions, grave location services, the "Contrat In Memoriam" pre-need maintenance funding vehicle, and a professional training program (Formation En Sa Mémoire) for funeral-industry staff.
The business model is predominantly subscription-based recurring revenue, with monthly plans of €33 (4 interventions/year), €37 (6 interventions/year), or €68 (12 interventions/year), plus a €75 one-time Toussaint flower delivery and one-time renovation services. Customer acquisition runs 75% through the company website (SEO-driven) and 30% via word-of-mouth and pompes funèbres partner referrals. The company was profitable on €300,000 of revenue as of 2011 with approximately 1,000 customers and has grown headcount into the 11-50 range while expanding to 46 French departments and Benelux, without any disclosed external funding.
In His Memory firmographics
Firmographics- Name
- In His Memory
- Legal name
- En sa mémoire SAS
- Website
- https://en-sa-memoire.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- En Sa Mémoire provides subscription-based grave maintenance, cleaning, renovation, and floral arrangement services across 100% of metropolitan France and Benelux, serving geographically displaced families, elderly individuals, and pompes funèbres partners via its own in-house employee workforce.
- Ownership category
- akta.pro rank
Where In His Memory is headquartered
LocationHeadquarters
- HQ city
- Cadolive
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
In His Memory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Grave Maintenance Subscriptions: Recurring monthly or annual subscriptions for grave cleaning, flower arrangement, and year-round maintenance. Services include cleaning with ecological products, seasonal planting in provided terracotta pots, and photo documentation per visit.
- Grave Renovation Services: One-time restoration services for severely neglected graves requiring extensive cleaning, repair, or renovation work beyond regular maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 4 interventions per year |
| Subscription | Monthly | 6 interventions per year |
| Subscription | Monthly | 12 interventions per year |
| Subscription | Annual | 3 interventions per year |
| Unit Pricing | Pay-as-you-go | Toussaint one-time delivery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
In His Memory product offering
Product offeringCore offering
En Sa Mémoire (In His Memory) provides recurring grave maintenance, cleaning, and seasonal floral arrangement services for burial sites throughout metropolitan France. Subscriptions include plant materials, travel, and photo before/after documentation sent to families after each intervention. Additional one-time offerings include tomb renovation, post-funeral interventions, cemetery concession alerts, grave location search, and pre-need In Memoriam contracts.
Product overview
En Sa Mémoire operates as a service company offering grave maintenance, cleaning, and floral arrangement services throughout metropolitan France. The core offering consists of regular tomb maintenance and flower arrangements (Entretien et fleurissement de sépultures) with additional services including grave renovation, post-funeral interventions, cemetery concession alerts, and grave location assistance. The company provides subscription-based contracts with 4, 6, or 12 annual interventions at price points starting at €33/month, all including plant materials, travel, and photo reports. The business model relies on direct employee teams without subcontracting, covering 100% of French metropolitan cemeteries since 2008.
Differentiator
Problem solved
Functional benefit
Products and services
- Entretien et fleurissement de sépultures (Grave maintenance and flower arrangement) Recurring subscription service for year-round grave cleaning with ecological products and seasonal floral arrangement in provided terracotta pots. Each visit is documented with before/after photos emailed to the family. Available in 3, 4, 6, or 12 interventions per year, starting at €33/month. Targeted at families who cannot regularly visit the cemetery themselves.
- Rénovation de sépultures (Grave renovation)
Quantifiable outcome
- Covers 100% of Metropolitan France cemeteries
- +3 more outcomes
Companies that use In His Memory
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
In His Memory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
In His Memory partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pompes Funèbres de FrancecoreFuneral home network partner that refers clients and may subcontract grave maintenance services to En Sa Mémoire. Major funeral industry player with shared values of quality service and respect.
- Chercheur d'HistoiresminorGenealogical research cabinet specializing in family and succession research in France and internationally. Founded July 2017, based in Versailles.
- Dans nos cœursminorPartnership with 9 major press groups (Groupe Centre France, Groupe Ouest France, Groupe Nouvelle République du Centre Ouest, Groupe Dépêche du Midi, Groupe Hersant, Groupe Sud-Ouest, Groupe Rossel, Le Journal de la Haute Marne, Groupe L'Éveil) for obituary notices across 60 French departments with 29+ daily regional newspaper titles.
- CaélisminorAdministrative procedures specialist for post-death paperwork, offering guide services, dedicated applications, 3-month assistance, and pension reversion dossier management for funeral homes and families.
- Meilleurs-marbriers.comminorReference website for funeral marble work, providing information on purchasing crypts, funeral concessions, monument installation and creation. Cross-referral partnership.
- Tombe.frminorOnline marble funeral monument service allowing customers to order personalized monuments installed throughout France via the website. Cross-referral partnership.
- Obsèques infosminorReference website for funeral information, serving as a referral source for funeral-related services including grave maintenance.
- Petit Frère des PauvresminorFoundation providing support to elderly people in need. Trust relationship demonstrated by association with the company.
- Fabrice Court (WordPress Web Designer)minorWebsite design and development partner responsible for the company's website redesign, including WordPress development, logo design, graphic charter, and training.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
In His Memory competitors and assessment
Company assessmentBroad incumbents
- OGF (Omnium de Gestion et de Financement): Largest funeral services group in France, including the PFG (Pompes Funèbres Générales) brand. Operates across the full French death-care value chain and is a major partner of En Sa Mémoire through pompes funèbres referral flows; comparable as a France-based death-care services incumbent with overlapping B2B relationships.
- Foundation Partners Group: US-based funeral services and cemetery operator with a multi-brand model. Comparable as a cemetery/funeral services platform that could host or partner with a grave maintenance business like En Sa Mémoire.
- Service Corporation International: Largest funeral services and cemetery operator in North America. Comparable as a global death-care incumbent with cemetery operations that could in-source the kind of maintenance En Sa Mémoire provides, and as a benchmark for category valuation.
- Carriage Services: US-based provider of funeral and cemetery services with a high-mix, locally branded operating model. Comparable as a cemetery/funeral services incumbent with consolidation-driven growth and recurring maintenance revenue.
- Dignity plc: Major UK funeral services provider operating a national network. Comparable as a death-care services incumbent with recurring revenue characteristics and geographic consolidation across a single European market.
- Funecap: Second-largest French funeral services group, owning brands such as Roc'Eclerc and Le Choix Funéraire. Comparable as a France-based death-care services platform with funeral home networks that channel customers to adjunct services like grave maintenance.
- StoneMor Partners: US-based cemetery operator and funeral services provider. Comparable as an incumbent in the cemetery maintenance and operations space, with a recurring revenue model tied to grave care and pre-need contracts similar in spirit to En Sa Mémoire's offerings.
- Pompes Funèbres de France: National federation/network of French independent funeral homes. Already a partner of En Sa Mémoire for grave maintenance subcontracting; comparable as a French B2B distribution channel into the same end-customer base.
Regional players
- InvoCare: Leading Australian and New Zealand funeral services group. Comparable as a death-care services platform with national coverage and recurring revenue streams; relevant as a regional precedent for category economics.
- Co-op Funeralcare: UK's largest funeral director with national coverage. Comparable as a UK death-care services incumbent with a standardized national service model analogous to En Sa Mémoire's in-house positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
In His Memory social profiles
Digital presenceIn His Memory financial estimates
Financial estimateRevenue estimate
Valuation estimate
In His Memory leadership team
Management profileNumber of profiles
Profiles2 records
In His Memory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In His Memory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In His Memory
What does In His Memory do?
En Sa Mémoire (In His Memory) provides recurring grave maintenance, cleaning, and seasonal floral arrangement services for burial sites throughout metropolitan France. Subscriptions include plant materials, travel, and photo before/after documentation sent to families after each intervention. Additional one-time offerings include tomb renovation, post-funeral interventions, cemetery concession alerts, grave location search, and pre-need In Memoriam contracts.
Is In His Memory a public or private company?
In His Memory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In His Memory founded?
In His Memory was founded in 2008. It employs 11 to 50 people.
Where is In His Memory based?
In His Memory is headquartered in Cadolive, France, in the Europe region.
How does In His Memory make money?
Two revenue lines are on record. Grave Maintenance Subscriptions are the primary driver. The others are grave Renovation Services.
Who are In His Memory's main competitors?
Broad incumbents on record are OGF (Omnium de Gestion et de Financement), Foundation Partners Group, Service Corporation International, Carriage Services, Dignity plc, Funecap, StoneMor Partners and Pompes Funèbres de France. Regional players are InvoCare and Co-op Funeralcare.
Does In His Memory have an API?
No public API is recorded for In His Memory.