Parks & Jones, Attorneys at Law

Name

Parks & Jones, Attorneys at Law

Legal name

LifeGen Law Group

Website

https://parksjones.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Legal Services - Estate Planning & Elder Law

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Estate & Probate Administration Services (FSAEAKAD), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Estate Planning, Trust Structuring & Governance (FSAAADAF)

Keywords

• Estate planning services
• Elder law services
• Business succession planning
• Probate administration
• Real estate legal services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Professional Services: The firm generates revenue through providing legal services including estate planning, elder law, business law, and real estate legal counsel. They charge flat fees for services with transparent pricing communicated before engagement. The firm emphasizes building ongoing relationships with clients for lifetime planning needs rather than one-time transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The firm provides comprehensive legal services across four practice areas: Estate Planning (wills, revocable and irrevocable trusts, probate administration, charitable planning, estate tax planning), Elder Law (long-term care planning, Medicaid planning, crisis planning, durable power of attorney, veterans benefits, wealth protection), Business Law (LLC formation, business succession planning), and Real Estate (1031 exchanges, ownership structuring, real estate succession planning, taxation). Services are billed at flat fees, with free initial consultations offered to prospective clients in Springfield and surrounding Southwest Missouri communities.

Product overview

LifeGen Law Group is a law firm providing comprehensive legal services encompassing four core practice areas: Estate Planning (including irrevocable and revocable trusts, probate administration, charitable planning, and estate tax planning), Elder Law (covering long-term care planning, Medicaid planning, crisis planning, power of attorney, veterans benefits, and wealth protection), Business Law (including LLC formation and business succession planning), and Real Estate (covering 1031 exchanges, ownership structuring, succession planning, and taxation). The firm serves clients in Springfield, Rogersville, Nixa, Ozark, Republic, and Branson, Missouri with a focus on lifetime planning and ongoing client relationships since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WealthCounselcoreStrategic or Co-development PartnerLifeGen Law Group is a member of WealthCounsel, a national organization dedicated to advanced estate planning strategies and continuing legal education. This membership provides access to advanced estate planning strategies and ongoing professional development for the firm's attorneys.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nolo: Long-standing publisher and provider of do-it-yourself legal information, forms, and attorney directories. Comparable to LifeGen in the estate planning self-service category and as an attorney referral channel, though Nolo operates as an information platform rather than a law firm.
• Rocket Lawyer: Subscription-based online legal services platform covering contracts, business formation, and estate planning. Overlaps with LifeGen across business law (LLC formation) and estate planning, though operates at much broader scope and scale through a technology-led model.
• Avvo: Online legal directory and Q&A marketplace connecting consumers with attorneys, including estate planning and elder law practitioners. Comparable to LifeGen as a consumer acquisition channel and competing platform in the same service categories.
• FindLaw: Legal information site and attorney marketing platform owned by Thomson Reuters serving small firms and consumers. Overlaps with LifeGen's practice areas as a consumer-facing legal resource and a marketing channel for competing local attorneys.
• Polsinelli: Large national law firm with a dedicated private wealth and estate planning practice group serving high-net-worth individuals and businesses. Comparable to LifeGen in the estate planning and business succession service categories, though operating at much larger scale and with a national footprint.

Others

• Clio: Leading cloud-based legal practice management software used by thousands of law firms including estate planning practices. Comparable to LifeGen as an enabling technology provider rather than a direct competitor; relevant to assessing the firm's opportunity to modernize operations.
• MyCase: Cloud-based legal practice management and client portal software serving small and mid-sized law firms. Comparable to LifeGen as an enabling technology vendor that could support modernization of the firm's client engagement and document workflows.

Emerging players

• Wealth.com: Estate planning technology platform built for financial advisors and RIAs to deliver planning solutions to their clients. Comparable in estate planning domain but differentiated by a B2B distribution model and tech-led delivery, contrasting with LifeGen's traditional consumer-direct attorney model.

Direct peers

• Trust & Will: Digital-first estate planning platform providing wills, trusts, and related documents online. Overlaps directly with LifeGen's estate planning practice area on the consumer-facing will and trust product, posing a competitive threat at the entry-level end of the market.
• LegalZoom: Online legal services platform offering wills, trusts, and other estate planning products to consumers. Directly comparable to LifeGen's core estate planning offering, but competes on price, convenience, and digital delivery rather than local relationship-based counsel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ParksandJones
• Facebookfacebook.com/parksandjones
• LinkedInlinkedin.com/company/lifegenlawgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parks & Jones, Attorneys at Law