Radioativa Produtora

What Radioativa Produtora does

Radioativa Produtora is a Brazilian audio production company founded in 1993 in Porto Alegre, Rio Grande do Sul, co-directed by Carina Donida and Marcelo Figueiredo. The firm delivers professional audio production services including voice casting and direction, sound design, original music composition, and final mixing and mastering for advertising agencies, entertainment producers, game studios, publishers, and corporate clients. It operates through a core studio in Porto Alegre with cooperative fixed structures in São Paulo and Rio de Janeiro, and runs two wholly-owned subsidiaries: Radioativa Game Sounds (Brazilian Portuguese localization and audio production for AAA video games, with 70+ titles dubbed) and AMERICA Podcast (branded and thematic podcast production). The offering spans jingles and spots, dubbing and localization, audiobook production (including artistic direction and audiodescription), podcast production, IVR voice recordings, corporate event audio, tutorial and training content, and Dolby Atmos immersive mixing.

The business model is professional services revenue, sold on a quote basis tailored to project scope (number of voices, recording format, sound design complexity, deadlines). Pricing is not publicly disclosed and no recurring or subscription tiers exist. Go-to-market is sales-led and B2B, relying on direct outreach via the company website, WhatsApp, and likely inbound referrals from advertising agencies, publishers, game studios, and corporate buyers. The customer base is diversified across at least eight verticals including retail (Zaffari), banking (Banrisul), credit unions (Sicredi), energy (EDP), manufacturing (Tramontina), municipal government (Prefeitura de Porto Alegre), betting/gaming (KTO), and digital gaming (Giga Gloob). Notable intangible assets include a 120+ voice casting roster, 30 years of continuous operation, the Produtora do Ano award at Salão ARP 2023, and a Bookwire 2026 finalist nomination for the Capitao Rodrigo audiobook.

Radioativa is a privately held, founder-owned firm with no disclosed institutional investors, funding rounds, or parent company. It has 1-10 employees and is classified as operating. The company has invested in capability extensions such as Dolby Atmos mixing and end-to-end audiobook production to broaden its addressable market within Brazil and into international localization work for games and streaming content.

Name

Radioativa Produtora

Legal name

Radioativa Produtora

Website

https://radioativaprodutora.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Radioativa Produtora is a Porto Alegre-based audio production company offering voice casting, sound design, music composition, and Dolby Atmos mixing for advertising, gaming, publishing, and corporate clients across Brazil.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Music Editing & Scoring Support (Conform, Stem Prep, Score-Stage Support) (MPAHAEAG), Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG), Sound Effects (SFX) Editorial & Library Services (MPAHAEAD)

Keywords

• Audio production services
• Voice casting and dubbing
• Game audio localization
• Audiobook production
• Podcast production

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audio Production Services: Custom project-based audio production for advertising, entertainment, corporate, and publishing clients. Services include voice casting, direction, sound design, original music composition, and final mixing/mastering.
2. Game Audio Localization: Specialized localization services for video games including voice dubbing, sound effects, and original music production for Brazilian Portuguese and international markets.
3. Audiobook Production: End-to-end audiobook production for publishers including narration, artistic direction, sound design, and audiodescription services.
4. Podcast Production: Podcast production services including technical direction, anchor/writer hiring, and recording support for branded podcasts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Radioativa Produtora is a full-service audio production company offering end-to-end creation and production of audio content for advertising, entertainment, gaming, publishing, and corporate clients. Services encompass voice casting and direction, sound design, original music composition, dubbing and localization (including Brazilian Portuguese for AAA game titles), audiobook production, podcast production, IVR/URA voice recordings, corporate event audio, and Dolby Atmos immersive mixing and mastering. The company also operates two wholly-owned subsidiaries: Radioativa Game Sounds (game audio) and AMERICA Podcast (branded and thematic podcast production).

Product overview

Radioativa Produtora is a full-service audio production company with 30 years of market experience, offering a unified portfolio of interconnected audio production services. The core offering includes Publicidade (advertising audio), Entretenimento (entertainment/gaming audio), Jingles e Spots (jingle creation), Audiobook Production, Podcast Production, URA Voice Recordings, Voice Casting and Dubbing, Events and Conventions, Tutorials and Training, and Dolby Atmos mixing services. The company operates as part of Grupo Radioativa, which includes two specialized subsidiaries: Radioativa Game Sounds (game audio localization and production with 70+ AAA titles dubbed) and AMERICAPodcast (brand and thematic podcast production). The services range from voice casting and direction to sound design, original music composition, and immersive audio mastering.

Differentiator

Problem solved

Functional benefit

Brands

• Radioativa Game Sounds: Specialized in audio production for games, offering game localization, music creation, sound effects, and original voice production.
• AMERICA Podcast

Products and services

• Publicidade (Audio Advertising Production) End-to-end audio production for advertising films, including voice casting and direction, sound design, and original soundtrack composition for brand campaigns and institutional content.
• Entretenimento (Entertainment Audio) Audio production for animated series, music and soundtracks for games and applications, including national and international voice casting, voice direction, original soundtrack creation, and sound design.
• Jingles e Spots Creation of lyrics and music for advertising and political jingles, plus production of spots for institutional campaigns, including voice-over, soundtrack, and sound design.
• Audiobook Production End-to-end audiobook production with artistic direction, including national and international voice casting, voice direction, in-person or online recordings, original soundtrack production, sound design, and audiodescription accessibility features for publishers.
• Produção de Podcast (Podcast Production) Podcast production services including technical direction, hiring of anchor and scriptwriters if needed, and monitoring of online, in-person, or full on-site recording at the client location.
• Locuções para URA (IVR Voice Recordings) Voice recording for telephone systems using Automated Response Units (URA) and phone holds, aimed at companies using extension/IVR systems.
• Casting, Voz e Dublagem (Voice Casting and Dubbing) Voice casting research for national and international voices for dubbing of games, streaming series, and documentaries, managing the full recording and editing processes.
• Eventos e Convenções (Events and Conventions) Audio production for corporate events, including video sound, creation of institutional or motivational songs, and creation of special content in immersive audio.
• Tutoriais e Treinamentos (Tutorials and Training) Audio production for teaching tutorial videos and corporate training videos, including voice-over, sound design, and soundtrack services.
• Dolby Atmos Mixing and Mastering Mixing and finalization in Dolby Atmos system, providing greater immersion in video, film, commercials, and audio-only projects such as audiobooks.
• Radioativa Game Sounds

Quantifiable outcome

• Finalist at Premio Bookwire 2026 for one of the three best narrations of the year (Capitao Rodrigo audiobook)

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• GEPICminorOthersRadioativa is listed as a Member of GEPIC, an industry association related to communication and production.
• ARP (Associação Riograndense de Propaganda)minorOthersRadioativa is listed as an Associate member of ARP, the main communication association in Rio Grande do Sul that also runs the Salão ARP awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Voices.com: Leading online marketplace for voice-over talent; competes with the casting portion of Radioativa's offering and represents an alternative procurement channel for the same end clients.
• Boom Library: Sound effects library and sound design production company; adjacent ecosystem supplier whose sound design capabilities overlap with Radioativa's sound design work, useful as a benchmark and potential partner.
• Dolby: Provider of Dolby Atmos immersive audio technology that Radioativa has invested in; technology enabler and ecosystem gatekeeper rather than direct competitor, but shapes pricing and certification dynamics.

Direct peers

• Formosa Group: Boutique audio post-production and music company serving advertising and entertainment; closely mirrors Radioativa's full-service audio production positioning and client base.
• Sound Lounge: Independent audio post-production studio serving advertising, broadcast, and film clients; comparable in service mix (mixing, sound design, voice direction) and B2B project model to Radioativa's core offering.
• SIDE: Specialized game audio production and voice-over services company; directly comparable to Radioativa Game Sounds in localization and original voice for AAA franchises.
• Ant Food: Brazil-rooted, globally operating audio and music production company offering composition, sound design, and mixing for advertising, film, and games — a close parallel in services and category to Radioativa Produtora.
• Keywords Studios: Global game services provider whose audio localization division directly competes with Radioativa Game Sounds for AAA Brazilian Portuguese dubbing contracts; far larger scale but overlapping offering.

Broad incumbents

• Audible Studios: In-house audiobook production arm of Audible/Amazon; competes in audiobook production but at vastly larger scale and as part of a global platform business rather than as an independent studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@radioativapro
• LinkedInlinkedin.com/company/radioativa-produtora
• Instagraminstagram.com/radioativaprodutora
• Xx.com/radioativapro
• Facebookfacebook.com/radioativapro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radioativa Produtora