Peculiar Spice Company

What Peculiar Spice Company does

Peculiar Spice Company is a privately held, founder-owned specialty food business founded in 2001 and operated from Holden, Missouri by a team of 1-10 people. The company sells a catalog of 15 dry-mix retail products across four categories — Dips & Spreads, Soups, Side Dishes, and Sweets — including items such as Cheesy Chicken Soup Mix, Mexican Fiesta Soup Mix, Black Bean Salsa Mix, Smokehouse Beans, Country Cole Slaw Mix, and several no-bake cheesecake mixes. Products are priced at $8.25 per unit (with cheesecakes at $8.75) and are designed as convenient bases that customers complete with common household ingredients such as cream cheese, Velveeta, milk, or fresh vegetables.

The company runs no proprietary technology beyond a BigCommerce-hosted direct-to-consumer e-commerce storefront, accepts all major credit cards plus PayPal, and ships domestically via UPS and USPS. Marketing is entirely organic: a Facebook page, an email newsletter signup, Pinterest share buttons on product pages, and on-site product reviews. There are no B2B channels, no marketplace listings, no retail or wholesale distribution, and no disclosed partnerships, patents, trademarks, certifications, or institutional funding. The business is bootstrapped and operates as a single-channel, single-geography DTC retailer reliant on a small, niche product line.

Name

Peculiar Spice Company

Legal name

Peculiar Spice Company

Website

https://peculiarspice.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Peculiar Spice Company is a privately held, bootstrapped Missouri-based specialty food brand that sells 15 dry seasoning, soup, dip, side-dish, and no-bake cheesecake mixes directly to U.S. consumers via a BigCommerce storefront, priced around $8.25 per unit.

Ownership category

akta.pro rank

Product category

Specialty Food Mixes

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAJANAD

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYCRADAAAD

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

Keywords

• Seasoning mixes
• Soup mixes
• Dip mixes
• Dessert mixes
• Specialty foods

Headquarters

HQ city

Holden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time sale of seasoning mixes, soup mixes, dip mixes, and cheesecake mixes. Customers purchase individual items at set price points with no recurring revenue. Volume discounts available for orders of 7+ items.
2. Gift Certificates: Digital gift certificates sold in preset denominations ($16.50, $33.00, $66.00, $99.00) that are emailed to recipients. Gift certificates expire after 1 year and are non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peculiar Spice Company manufactures and sells dry-mix retail food products — including soup mixes, dip/spread mixes, side dish mixes, seasoning kits, and no-bake cheesecake mixes — directly to consumers through a BigCommerce-powered e-commerce website and craft/festival show appearances. Products are priced at $8.25 (with cheesecakes at $8.75) and ship nationwide within the United States, with an automatic volume discount applied to orders of seven or more items.

Product overview

Peculiar Spice Company is a specialty food product company offering a portfolio of retail spice mixes, soup mixes, dips, spreads, side dishes, and dessert mixes. The product line consists of 15 named products across four main categories: Dips & Spreads (Black Bean Salsa Mix, Green Olive Cheese Ball, Dazzling Dill Dip Mix), Soups (Cheesy Chicken Soup Mix, Mexican Fiesta Soup Mix, Chicken Enchilada Soup Mix, Hash Brown Potato Soup Mix), Side Dishes (Peculiar Spice Company Smokehouse Beans, Hawaiian Chicken Salad Mix / Hawaiian Cheese Ball Mix, Country Cole Slaw Mix, Cucumber Dill Chicken Salad), and Sweets (Chocolate Mocha No Bake Cheesecake, Natalie's No Bake Pumpkin Pie Cheesecake Mix, Orange Dreamcicle Cheesecake Mix, Sweet & Tangy Meatball Seasoning and Glaze). All products are dry mix formats requiring customers to add common ingredients like cheese, milk, cream cheese, or fresh vegetables to complete the recipes. The company sells directly to consumers through their BigCommerce-powered e-commerce website and attends craft and festival shows. Products are priced at $8.25 for most items, with cheesecakes at $8.75. Bulk ordering (7+ items) triggers an automatic discount at checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheesy Chicken Soup Mix A dry soup mix that produces a creamy, cheesy chicken soup when combined with cooked chicken and Velveeta cheese. Each package yields 7 two-cup servings and is sold to home cooks seeking an easy, homemade-tasting meal.
• Natalie's No Bake Pumpkin Pie Cheesecake Mix A no-bake cheesecake mix flavored with spices reminiscent of traditional pumpkin pie, prepared with canned pumpkin, milk, and cream cheese. Can also be used as cake filling or apple dip.
• Peculiar Spice Company Smokehouse Beans A baked bean seasoning mix that produces sweet, smoky baked beans with a hint of heat. Each package contains two packets and makes 2 two-quart batches, designed for potlucks and family gatherings.
• Black Bean Salsa Mix A dry salsa mix requiring only crushed tomatoes and hot water to create a custom-blend salsa with mild heat. Each package makes one overflowing quart and shares ingredients with the Mexican Fiesta Soup Mix for versatile recipe options.
• Green Olive Cheese Ball A dry cheese ball and spread mix combining dried vegetables and spices with cream cheese and chopped green olives. Can also be used as a spread for crackers, bagels, or sandwiches.
• Mexican Fiesta Soup Mix A south-of-the-border flavored dry soup mix combined with ground beef, tomatoes, and corn to yield 6 two-cup servings. Shares ingredients with the Black Bean Salsa Mix for versatile recipe options.
• Chicken Enchilada Soup Mix A dry soup mix that creates enchilada flavors and yields 7 two-cup servings. Can be reduced and used as a Nacho Cheese Dip or Chicken Enchilada Casserole. Requires 16 oz. Velveeta cheese.
• Hash Brown Potato Soup Mix A dry potato soup mix combined with frozen hash brown potatoes, milk, and cheese to yield 6 two-cup servings. Requires frozen cubed hash browns, water, 8 oz. Velveeta cheese, and milk.
• Hawaiian Chicken Salad Mix / Hawaiian Cheese Ball Mix A dual-purpose dry mix used to make Hawaiian chicken salad (with pineapple, chicken, and mayonnaise) or a Hawaiian cheese ball (with cream cheese and pineapple). Currently out of stock.
• Country Cole Slaw Mix A coleslaw dressing mix combined with pre-shredded cabbage, vinegar, and mayonnaise to produce 2 batches with old-time flavor. The prepared dressing can be stored in the refrigerator for up to two weeks.
• Cucumber Dill Chicken Salad A chicken salad mix yielding 5+ cups of a refreshing sandwich filling with cucumber and dill. Can also be used as appetizer topping or stuffed tomato filling, and works as a Tzatziki dip with Greek yogurt.
• Orange Dreamcicle Cheesecake Mix A no-bake cheesecake mix producing creamy orange and vanilla flavors reminiscent of a classic ice cream bar. Made with milk and cream cheese and can also serve as a dip for cookies or fruit.
• Sweet & Tangy Meatball Seasoning and Glaze A seasoning and glaze mix for meatballs, meatloaf, or hamburger patties. One package seasons 5 lbs. of ground beef or makes 2 quarts of glaze. Currently out of stock.
• Dazzling Dill Dip Mix A dill dip mix requiring only sour cream; two tablespoons mixed into 16 oz. sour cream creates a simple dill dip. Each packet makes three 16 oz. batches.
• Chocolate Mocha No Bake Cheesecake A no-bake cheesecake mix with chocolate and espresso flavors, made with milk, cream cheese, and vanilla. Can be frozen for an Ice Cream pie or used as a fruit dip with strawberries.
• Digital Gift Certificates Digital gift certificates available in preset denominations of $16.50, $33.00, $66.00, and $99.00, emailed to recipients. Gift certificates expire after 1 year and are non-refundable.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Spice House: Specialty spice merchant selling blends, seasonings, and recipe mixes through its own e-commerce site and a few retail storefronts. Comparable to Peculiar Spice in curated seasoning mix assortment and DTC-first go-to-market.
• Stonewall Kitchen: Specialty food brand selling sauces, jams, baking mixes, and seasonings via DTC, retail, and wholesale. Closely comparable in multi-category food mix assortment (soups, dips, baking mixes), gifting emphasis, and brand-building through craft shows and farm-to-table positioning.
• Spiceology: DTC spice blend company offering chef-developed seasonings, rubs, and recipe mixes sold online and to foodservice. Comparable in the seasoning-mix product format, recipe-driven packaging, and digital-first brand.
• Tastefully Simple: Direct-to-consumer seller of food mixes for dips, soups, beverages, and desserts, very comparable to Peculiar Spice Company's seasoning, dip, soup, and cheesecake mix lineup. Operates a similar small-batch, mix-based value proposition aimed at home cooks and gift purchasers.
• Penzeys Spices: Long-standing direct-to-consumer spice and seasoning retailer selling branded seasonings and recipe mixes online. Closely comparable in DTC seasoning mix positioning, customer base of home cooks, and small-team operating model.

Broad incumbents

• Tone's: Established mass-market spice and seasoning brand with broad retail distribution. Comparable as a benchmark for supermarket-channel distribution of seasoning products that Peculiar Spice does not currently access.
• Knorr: Major packaged soup, sauce, and recipe mix brand with global retail distribution. Closely comparable product categories (soup mixes, side dish mixes, recipe bases) and demonstrates how a mix brand can scale into a household staple.
• Hidden Valley: Iconic brand of ranch seasoning and dry dip/dressing/salad mix kits sold nationally. Comparable product format (dry seasoning and dip mixes) and demonstrates the scale trajectory a successful mix brand can follow.
• McCormick: Largest global spice and seasoning manufacturer with broad retail presence across grocery, foodservice, and industrial channels. Provides a benchmark for scale, brand building, and category expansion that an acquirer could pursue with Peculiar Spice.
• Lipton Recipe Secrets: Lipton's recipe soup and dip mix line sold in grocery aisles nationwide. Directly comparable dry mix format for soups and dips, and illustrates the mass-market competition Peculiar Spice faces at the shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeculiarSpice
• Xx.com/peculiarspice
• LinkedInlinkedin.com/company/peculiar-spice-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peculiar Spice Company