Farmers Brewing Co.
- Company typePrivate
- Founded2017
- HeadquartersPrinceton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Farmers Brewing Co. firmographics
Firmographics- Name
- Farmers Brewing Co.
- Legal name
- Farmers Brewing Co., LLC
- Website
- https://farmersbrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Farmers Brewing Co. industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Farmers Brewing Co. is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Farmers Brewing Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- On-Premise Beer Sales: Direct beer sales at taprooms in Princeton (12 rotating taps) and Chico (46 taps), including flights, pints, and special releases.
- Off-Premise Beer Sales: Packaged beer sales including cans (12oz, 19.2oz), packaged beer at taprooms, and through distributors in California, Nevada, Idaho, and Montana.
- Merchandise Sales: Online store selling shirts, hats, accessories, outerwear, bottoms, and pet gear.
- Mug Club Membership: Annual mug club membership providing exclusive benefits including discounted merchandise, birthday crowlers, stamp cards, and exclusive 25oz mugs. Membership fee of $70 annually.
- Food Service: Full restaurant service at Chico location with innovative menu using farm fresh ingredients, including bar snacks, entrees, and kids meals.
- Events and Experiences: Ticketed events including Craft & Brew workshops, Bar Yoga sessions, and promotional events like Double Points Mondays and Trivia Nights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mug Club 2026 Membership |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Farmers Brewing Co. product offering
Product offeringCore offering
Farmers Brewing Co. is a family farm-based craft brewery that produces and sells farm-to-glass beers made with estate-grown rice and wheat. The company operates two taprooms (Princeton and Chico, CA), self-distributes within Glenn and Colusa counties, and partners with regional distributors across California, Nevada, Idaho, and Montana. It also sells branded merchandise via an online store and offers an annual Mug Club membership program.
Product overview
Farmers Brewing Co. is a farm-to-glass brewery offering a portfolio of craft beers. The core products include year-round beers (Valle Mexican Lager, Sun Up Til Sun Down West Coast IPA, Garage Dweller Hazy IPA, 530 Wheat Ale, and Farmers Light Lager) available in taprooms, online store, and through distribution. The company operates two taproom/restaurant locations (Princeton and Chico, CA), sells merchandise through an online shop, and offers a Mug Club membership program. Products are distributed across California, Nevada, Idaho, and Montana through regional distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Valle Mexican Lager A flavorful and refreshing Mexican Lager brewed with three distinct grains (some estate-grown) and cold fermented for clean crisp flavor. Available in 19.2 oz cans and on tap.
- Sun Up Til Sun Down (SUSD) West Coast IPA West Coast IPA brewed with family-farmed rice and wheat, featuring a golden sunset color with citrus aromas of orange blossoms and fresh lemon zest. Available in 19.2 oz cans.
- Garage Dweller Hazy IPA Hazy IPA with sweet, tropical, and citrus aromas made with estate-grown rice and wheat, transformed with advanced yeast for an extremely smooth, dry-hopped beer.
- 530 Unfiltered Wheat Ale Refreshing unfiltered wheat ale brewed with medium-grain sushi rice and soft white winter wheat from the family farm. Late hopped to produce slight citrus/floral aroma and flavor.
- Farmers Light Lager Premium light lager at 99 calories per 12 oz serving, made with U.S.-grown barley and a special variety of sushi rice grown at the brewery. Cold fermented with a clean-flavored lager yeast and sterile filtered at near-freezing temperatures (not pasteurized).
- Chico Restaurant & Taproom Restaurant and taproom located at Meriam Park in Chico, CA. Features 46 taps, an innovative farm-to-table menu using farm fresh ingredients, an outdoor patio with cornhole, an indoor bar concept, and a retail shop.
- Princeton Taproom & Brewery Tours Taproom located in Princeton, CA surrounded by farmland. Offers 12 rotating taps with fan favorites and seasonal/experimental brews, family-friendly outdoor space, food truck schedule, and visible production facility where visitors can watch brewers in action.
- Online Merchandise Shop Online store selling Farmers Brewing merchandise including shirts, hats, accessories, outerwear, bottoms, and pet gear.
- Mug Club Membership Annual membership program ($70/year) providing exclusive benefits: exclusive 25oz mug pours at 16oz pricing, 15% merchandise discount, birthday 32oz crowler, monthly stamp cards for gift card rewards, and an exclusive mug to take home.
- Limited Release Beer Series A rotating series of limited release craft beers spanning lagers, IPAs, wheat beers, and fruited lagers, offering variety beyond the year-round portfolio.
- Farmers Michelada House-made spicy Michelada mix paired with Valle Mexican Lager, served at taprooms as a special offering.
Quantifiable outcome
- Production capacity increased with four 250 bbl tanks installed in 2022
- +2 more outcomes
Companies that use Farmers Brewing Co.
Customer profileSegments4 records
Ideal customer profiles4 records
Farmers Brewing Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Farmers Brewing Co. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- Gillespie DistributingminorCalifornia distributor serving Mono and Inyo counties. Contact: (760) 872-6931.
- Morris DistributingminorCalifornia distributor serving Sonoma, Marin, Napa, Lake, and Mendocino counties. Contact: (707) 769-7294.
- Wonderland DistributingminorCalifornia distributor serving Siskiyou, portion of Modoc, and portion of Shasta counties. Contact: (530) 938-3464.
- Humboldt Beer DistributorsminorCalifornia distributor serving Humboldt, Del Norte, portion of Trinity, and portion of Siskiyou counties. Contact: (707) 442-5794.
- Alpine Beverage, LLCminorCalifornia distributor serving Plumas, Lassen, portion of Modoc, portion of Sierra, and portion of Tehama counties. Contact: 530-257-4048.
- Donaghy SalesminorCalifornia distributor covering extensive counties including Alpine, Amador, Butte, Calaveras, Eldorado, Mariposa, Madera, Merced, Monterey, Nevada, Placer, Fresno, Sacramento, Santa Cruz, San Benito, San Joaquin, Sierra, Stanislaus, Solano, Sutter, Kings, Tulare, Tuolumne, Yuba, Yolo, and more. Contact: (559) 486-0901.
- Blach Beverage, LLCminorCalifornia distributor serving Tehama, Shasta, and Eastern Trinity counties. Contact: (530) 243-3932.
- Markstein Sales Co.minorCalifornia distributor serving Contra Costa and Alameda counties. Contact: 925-755-1919.
- Matagrano Inc.minorCalifornia distributor serving San Francisco, San Mateo, and Santa Clara counties. Contact: (650) 246-3770.
- Great Basin Beverage, LLCminorNevada distributor serving Washoe, Humboldt, Pershing, Churchill, Lander, Eureka, Elko, and White Pine counties. Contact: 775-752-3326. Website: gbbev.com.
- New West DistributingminorNevada distributor serving Southern Washoe, Ormsby, Douglas, Storey, Lyon Mineral, south-western Churchill, and western Nye counties. Contact: 775-355-5500. Website: nwdreno.com.
- Idaho DistributorminorDistributor partner in Idaho (specific name not provided in source).
- Montana DistributorminorDistributor partner in Montana (specific name not provided in source).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Farmers Brewing Co. competitors and assessment
Company assessmentRegional players
- Fresno Brewing Company: Central Valley California craft brewery with taproom and regional distribution. Geographically similar to Farmers Brewing Co.'s Tulare County reach and offers comparable lager-focused lineup.
- RiverPointe Brewing Co. Northern California craft brewery operating in the Sacramento Valley region. Competes for consumers in the same Glenn/Colusa-adjacent geography as Farmers Brewing Co.'s Princeton base.
- Manzanita Brewing Co. Sierra foothills / Northern California craft brewery with taproom operations and distribution. Comparable regional footprint and farm-heavy branding similar to Farmers Brewing Co.'s farm-to-glass positioning.
Direct peers
- Anderson Valley Brewing Company: Northern California craft brewery with on-site taproom, multi-state distribution, and a portfolio spanning IPAs, lagers, and seasonal releases. Comparable to Farmers Brewing Co. in size, regional footprint, and direct-to-consumer taproom-plus-distribution model.
- High Water Brewing: California craft brewery with a portfolio including lagers, IPAs, and barrel-aged releases, distributed across the Western U.S. Similar scale and distribution geography to Farmers Brewing Co.
- Sudwerk Brewing Co. Northern California craft brewery with a focus on lagers and German-style beers, plus on-site taproom. Comparable to Farmers Brewing Co. in its taproom-plus-distribution model and emphasis on lager styles.
- Bear Republic Brewing Co. Northern California craft brewery with taproom operations and multi-state distribution specializing in hop-forward ales. Closely comparable in size, business model, and regional competition set as Farmers Brewing Co.
- Hopland Brewing Company: Small Northern California craft brewery offering a portfolio of IPAs and lagers with on-premise taproom. Comparable in size and direct-to-consumer model to Farmers Brewing Co.
Broad incumbents
- Lagunitas Brewing Company: Major Northern California craft brewery (Petaluma) with national distribution and a broad style portfolio. Competes for the same regional shelf and tap handles as Farmers Brewing Co. but operates at significantly larger scale as a subsidiary of Heineken.
- Sierra Nevada Brewing Co. One of the largest and most established craft brewers in the U.S., headquartered in Chico, CA — the same metro as Farmers Brewing Co.'s second taproom. Both compete for the Northern California craft beer consumer and tap handles, though Sierra Nevada operates at vastly larger scale across national distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Farmers Brewing Co. social profiles
Digital presenceFarmers Brewing Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmers Brewing Co. leadership team
Management profileNumber of profiles
Farmers Brewing Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmers Brewing Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmers Brewing Co.
What does Farmers Brewing Co. do?
Farmers Brewing Co. is a family farm-based craft brewery that produces and sells farm-to-glass beers made with estate-grown rice and wheat. The company operates two taprooms (Princeton and Chico, CA), self-distributes within Glenn and Colusa counties, and partners with regional distributors across California, Nevada, Idaho, and Montana. It also sells branded merchandise via an online store and offers an annual Mug Club membership program.
Is Farmers Brewing Co. a public or private company?
Farmers Brewing Co. is a private company. It is classified as family owned and is currently operating.
When was Farmers Brewing Co. founded?
Farmers Brewing Co. was founded in 2017. It employs 11 to 50 people.
Where is Farmers Brewing Co. based?
Farmers Brewing Co. is headquartered in Princeton, United States, in the North America region.
How does Farmers Brewing Co. make money?
Six revenue lines are on record. On-Premise Beer Sales are the primary driver. The others are off-Premise Beer Sales, merchandise Sales, mug Club Membership, food Service and events and Experiences.
Who are Farmers Brewing Co.'s main competitors?
Regional players on record are Fresno Brewing Company, RiverPointe Brewing Co. and Manzanita Brewing Co.. Direct peers are Anderson Valley Brewing Company, High Water Brewing, Sudwerk Brewing Co., Bear Republic Brewing Co. and Hopland Brewing Company. Broad incumbents are Lagunitas Brewing Company and Sierra Nevada Brewing Co..
Does Farmers Brewing Co. have an API?
No public API is recorded for Farmers Brewing Co..
What industry is Farmers Brewing Co. in?
Farmers Brewing Co.'s product category is Craft Beer Brewing. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.