Novinka LTD

What Novinka LTD does

Novinka LTD is a privately held Ukrainian freight transportation company founded in 1992 and headquartered in Vyshneve, Ukraine (Promyshlennaya Street, 5б). The company provides international and domestic cargo transportation services, handling all cargo types including oversized, small, consolidated, perishable, general, and dangerous goods across all hazardous classes (1–9). It operates a directly owned fleet of 142 vehicles, employs 347 full-time staff, and conducts approximately 52 transport operations per month, with over 50,000 total transports claimed across its operating history.

The company's underlying "technology" is largely operational rather than digital: its service capability rests on owned physical assets (truck fleet), licensed regulatory permissions (including for all dangerous goods classes), and established relationships with customs authorities, ferry operators, and permit issuers that enable cross-border movement. There is no disclosed proprietary software platform, AI system, or API; customer engagement is via phone (+38 067 501-10-70), the company website (novinka-trans.com), and inquiry forms. Ancillary services include individual route planning, document preparation assistance, photo reporting on request, and a free express cost-estimate service. Certifications and patents are not disclosed in available sources.

The business model is transactional and quote-based: each shipment receives a custom price calculation based on cargo type, dimensions, weight, route, and timeline, with flexible pricing offered for long-term partnerships. Revenue is generated purely from freight transportation services (a single revenue stream). The go-to-market is direct-to-consumer, with no intermediaries or resellers; marketing relies on the website, phone outreach, and displayed customer testimonials. Customer evidence is concentrated among small and mid-sized businesses across seafood/marine, utilities/infrastructure, and general merchandise, suggesting a horizontally segmented SMB client base rather than enterprise anchor accounts.

Name

Novinka LTD

Legal name

Novinka LTD

Website

https://novinka-trans.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Novinka LTD is a Ukrainian freight transportation company operating since 1992, providing international and domestic cargo services using an owned fleet of 142 vehicles. It serves SMBs across multiple industries and is licensed to transport all cargo types, including hazardous goods classes 1-9.

Ownership category

akta.pro rank

Product category

Freight Transportation Services

NAICS

General Freight Trucking, Long-Distance, Truckload (484121), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Trucking (No Local) (4213)

akta.pro primary industry

LTL Bulk/Commodities (Terminal-to-Terminal) Carriers (TLADAEAN)

Keywords

• International freight transportation
• Domestic cargo transportation
• Hazardous goods transportation
• Customs clearance services
• Logistics cost optimization

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Freight transportation services: Revenue generated from international and domestic cargo transportation services. Pricing is quote-based, customized for each shipment based on cargo type, dimensions, weight, route complexity, and delivery timeline requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novinka LTD provides international and domestic freight transportation services across Ukraine and internationally using its own fleet of 142 vehicles. It transports all cargo types including oversized, small, consolidated, perishable, general, and dangerous goods (classes 1-9), with licensing enabling it to service specialized markets. Supplementary offerings include cost optimization consulting, document preparation and customs clearance assistance, expedited delivery, and a free express cost-estimation service.

Product overview

Novinka LTD operates as a logistics platform offering international and domestic freight transportation services in Ukraine. The core offering consists of international freight transportation and domestic cargo movement within Ukraine, supplemented by specialized services including complex cargo handling (oversized, perishable, dangerous goods classes 1-9), cost optimization consulting, document preparation assistance, and express cost calculation. The company leverages its fleet of 142 owned vehicles and established partnerships with customs officials, ferries, and permit issuers to provide integrated end-to-end logistics solutions. The product portfolio centers on freight transportation as the primary service, with ancillary services designed to support and enhance the core delivery offering.

Differentiator

Problem solved

Functional benefit

Products and services

• International Freight Transportation (Международные перевозки) Cross-border freight transportation services handling cargo movement between Ukraine and other countries, with licensed transport for all cargo types and facilitated border crossings through partnerships with customs officials, ferry operators, and permit authorities.
• Domestic Freight Transportation within Ukraine (Грузоперевозки по Украине) Domestic cargo transportation services within Ukraine, providing logistics solutions with the company's own fleet of 142 vehicles for various cargo types.
• Complex Cargo Transportation (Перевозка грузов любой сложности) Specialized transportation services for oversized, small, consolidated, perishable, general, and dangerous goods (classes 1-9), including temperature-controlled transport and specialized vehicles for clothing.
• Cost Optimization (Оптимизация затрат) Services focused on reducing transportation expenses through individual route planning, flexible pricing for long-term partnerships, and consolidated cargo solutions.
• Document Preparation Assistance (Помощь в оформлении документов) Pre-transport documentation support services, including customs clearance assistance facilitated by the company's established relationships with customs officials.
• Express Delivery Cost Calculator (Экспресс-расчет стоимости доставки) Free express cost estimation service providing individual route planning and delivery cost calculations within one business day.

Quantifiable outcome

• Over 50,000 successful transportations completed since company founding in 1992

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Customs officials (partnership relationships)coreOthersEstablished partnership relationships with customs officials to facilitate smooth border crossings and efficient customs clearance for international shipments.
• Ferry operatorscoreOthersPartnership relationships with ferry operators to enable multimodal international transportation across water bodies.
• Permit authoritiescoreOthersPartnership relationships with permit authorities for obtaining necessary transportation permits, especially for oversized and hazardous cargo.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Kuehne+Nagel: Global freight forwarder with substantial European road freight and overland transport operations. Comparable international road freight and cross-border customs service offering.
• CEVA Logistics: Global logistics provider with road, contract logistics, and freight forwarding services across Europe and emerging markets. Overlaps with Novinka's full-range freight transport and customs offerings.
• DHL Global Forwarding: World's largest freight forwarder with deep European road freight and customs clearance capabilities. Overlaps with Novinka's international freight and document preparation services at significantly greater scale.
• Nova Poshta: Largest Ukrainian parcel and freight delivery company with an expanding cargo and palletized freight division. Operates in the same geography with broader scale and a more developed digital interface.
• DB Schenker: Global logistics provider offering European land transport, contract logistics, and freight forwarding. Provides overlapping road freight and customs services across Eastern European corridors.
• DSV A/S: Global freight forwarder and road transport operator with strong Eastern European presence. Overlaps with Novinka in cross-border European road freight and customs services but operates at vastly greater scale.

Direct peers

• AsstrA Associated Traffic AG: European multimodal logistics provider with established road freight operations across Ukraine, CIS, and the EU. Comparable international road freight and customs clearance service offering.
• ZAMMLER Group: Major Ukrainian logistics and freight forwarding group offering international and domestic road, sea, and air freight across the same geography as Novinka. Directly comparable customer base and cross-border service portfolio.
• Girteka Logistics: One of Europe's largest asset-based trucking operators with a 7,000+ truck fleet. Comparable asset-heavy full-truckload road freight model serving cross-border European corridors.

Regional players

• Waberer's International: Hungarian full-truckload road transport and logistics provider serving Europe, CIS, and Middle East corridors. Comparable long-distance asset-based trucking model across Eastern European lanes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novinkatrans
• LinkedInlinkedin.com/company/novinka-trans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novinka LTD