Walk-On's Sports Bistreaux
Walk-On's Sports Bistreaux is a privately held franchise restaurant chain operating 68+ full-service sports bars across the southeastern and southwestern United States, serving scratch-made Louisiana-inspired cuisine to sports fans, families, and corporate groups since 2003.
- Company typePrivate
- Founded2003
- HeadquartersDunwoody, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Walk-On's Sports Bistreaux does
Walk-On's Sports Bistreaux is a privately held full-service sports bar and restaurant chain founded in 2003 by Brandon Landry and Jack Warner, both former LSU basketball walk-ons. The brand was extended in 2012 when former NFL quarterback Drew Brees joined as Co-Owner and Partner. The legal entity, Walk-On's Enterprises Franchising, LLC, is headquartered in Atlanta, GA, and the chain operates 68+ restaurant locations across the southeastern and southwestern United States under a hybrid corporate-owned and franchise model, with 97+ franchises sold and 19+ restaurants in development. Total headcount across operations is stated at 2,623+ employees.
The core product is a full-service restaurant experience combining scratch-made Louisiana/Cajun cuisine (Gumbo, Poboys, Voodoo Shrimp, Boudin, catfish) with wall-to-wall sports viewing, craft beer, and a cocktail program. Supporting digital infrastructure includes a Walk-On's Rewards loyalty program (10 points per $1), a mobile app on iOS and Android, online ordering for pickup and delivery, e-gift cards, catering services for groups of 8+, and the Game On Foundation charitable arm. The company also runs a fantasy football draft party program and sports-themed marketing campaigns to drive game-day traffic.
Revenue is generated through in-restaurant food and beverage sales, online ordering (pickup/delivery), catering transactions, gift card sales, and franchise fees and royalties from the franchise network. Customer segments are predominantly consumer-facing: sports fans and families (primary), corporate and group event organizers, sports bettors and fantasy sports participants, and Louisiana cuisine enthusiasts. The company is privately held with no public revenue disclosure, no institutional PE/VC backing indicated, and only a single disclosed 10 Point Capital transaction from October 2020.
Walk-On's Sports Bistreaux firmographics
Firmographics- Name
- Walk-On's Sports Bistreaux
- Legal name
- Walk-On's Enterprises Franchising, LLC
- Website
- https://walk-ons.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Walk-On's Sports Bistreaux is a privately held franchise restaurant chain operating 68+ full-service sports bars across the southeastern and southwestern United States, serving scratch-made Louisiana-inspired cuisine to sports fans, families, and corporate groups since 2003.
- Ownership category
- akta.pro rank
Walk-On's Sports Bistreaux industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Walk-On's Sports Bistreaux is headquartered
LocationHeadquarters
- HQ city
- Dunwoody
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walk-On's Sports Bistreaux business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- In-Restaurant Food and Beverage Sales: Core revenue stream from dine-in customers purchasing from full menu including scratch-made dishes, craft beers, cocktails, and specialty beverages. Covers starters, salads, seafood, signatures, tacos, wraps, sandwiches, burgers, sides, desserts, kids menu, cocktails, margaritas, and beverages.
- Catering Services: Catering revenue from group orders (8+ people) including individual boxed lunches and large platters. Available for pickup or delivery.
- Franchise Fees and Royalties: Revenue from franchise operations including franchise fees and ongoing royalties from 97+ franchises sold with 19+ restaurants in development.
- Online Ordering: Digital revenue from online orders placed through website and mobile app for pickup and delivery.
- Gift Card Sales: Physical and e-gift card sales through restaurants and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu item purchases at standard menu pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Walk-On's Sports Bistreaux product offering
Product offeringCore offering
Walk-On's Sports Bistreaux operates full-service sports bar and restaurant locations serving scratch-made Louisiana-inspired dishes (Poboys, Gumbo, Voodoo Shrimp, Boudin, hand-pattied burgers, seafood specialties), craft beers, signature cocktails, and wall-to-wall TVs for sports viewing. The company runs 68+ restaurant locations across the United States through a combination of corporate-operated and franchised stores, supplemented by catering services, online ordering, gift cards, and a points-based loyalty program.
Product overview
Walk-On's Sports Bistreaux operates as a single unified restaurant brand offering scratch-made Louisiana-inspired cuisine, craft beers, cocktails, and sports viewing. The core product is the restaurant itself, supplemented by several service modules including Walk-On's Rewards (loyalty program with points-based earning and redemption), Walk-On's Catering (group dining service for 8+ guests), a Mobile App (for ordering, rewards tracking, and account management), E-Gift Cards (digital and physical), and a Franchising program for expansion. The company also operates the Game On Foundation as a charitable initiative. Menu offerings span Cajun/Creole specialties (Gumbo, Poboys, Voodoo Shrimp), seafood, burgers, sandwiches, and full bar service including craft cocktails and margaritas.
Differentiator
Problem solved
Functional benefit
Brands
- Walk-On's Game On Foundation: Charitable foundation dedicated to helping kids find places to play, grow, and belong through building courts, providing equipment, and creating life-changing experiences.
Products and services
- Walk-On's Sports Bistreaux Restaurant Full-service sports bar and restaurant offering scratch-made Louisiana-inspired dishes (starters, salads, seafood specialties, signature entrees, tacos, wraps, sandwiches, burgers, desserts), craft beers, signature cocktails, and wall-to-wall TVs for sports viewing across 68+ U.S. locations.
- Walk-On's Catering
Quantifiable outcome
- 68+ restaurant locations across the United States
- +3 more outcomes
Companies that use Walk-On's Sports Bistreaux
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Walk-On's Sports Bistreaux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Walk-On's Sports Bistreaux partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Port Royal BrandscorePort Royal Brands is a franchisee partner that opened a Walk-On's location at The Battery Atlanta (June 2025). The partnership leverages a smaller restaurant footprint in the evolving Atlanta dining industry, representing the franchise growth model.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Walk-On's Sports Bistreaux competitors and assessment
Company assessmentDirect peers
- Applebee's: National casual dining chain with bar service and sports-friendly atmosphere. Competes for family and group casual dining occasions.
- Yard House: Upscale sports bar chain with extensive craft beer selection and American menu. Competes for sports viewing occasions with a broader beer program.
- Wingstop: Sports-friendly chicken wing chain with strong bar/beverage positioning. Competes for casual sports-occasion dining, though more limited-service than Walk-On's.
- Chili's Grill & Bar: National casual dining chain with strong bar program and sports viewing. Overlaps with Walk-On's in casual American food and full bar service.
- Twin Peaks Restaurant: Sports-themed casual dining chain emphasizing craft beer, scratch food, and lodge-style atmosphere. Closely mirrors Walk-On's sports bar + full-service dining model.
- BJ's Restaurant and Brewhouse: Casual dining chain combining scratch-made food with craft beer and sports programming. Comparable menu breadth and sports-friendly positioning to Walk-On's.
- Hooters: Iconic sports bar chain with full bar service and casual American menu. Competes with Walk-On's for sports viewing occasions and casual dine-in traffic.
- TGI Fridays: Casual dining and bar chain with full bar service and American menu. Competes for similar casual dining occasions and bar-centric traffic.
- Buffalo Wild Wings: National sports bar chain focused on wings, beer, and wall-to-wall sports viewing. Direct head-to-head competitor to Walk-On's in the casual sports bar category.
Broad incumbents
- Dave & Buster's: Entertainment-anchored concept combining dining, sports viewing, and games. Broader entertainment portfolio but overlapping sports bar + casual dining customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Walk-On's Sports Bistreaux social profiles
Digital presenceWalk-On's Sports Bistreaux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walk-On's Sports Bistreaux leadership team
Management profileNumber of profiles
Profiles4 records
Walk-On's Sports Bistreaux funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walk-On's Sports Bistreaux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walk-On's Sports Bistreaux
What does Walk-On's Sports Bistreaux do?
Walk-On's Sports Bistreaux operates full-service sports bar and restaurant locations serving scratch-made Louisiana-inspired dishes (Poboys, Gumbo, Voodoo Shrimp, Boudin, hand-pattied burgers, seafood specialties), craft beers, signature cocktails, and wall-to-wall TVs for sports viewing. The company runs 68+ restaurant locations across the United States through a combination of corporate-operated and franchised stores, supplemented by catering services, online ordering, gift cards, and a points-based loyalty program.
Is Walk-On's Sports Bistreaux a public or private company?
Walk-On's Sports Bistreaux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walk-On's Sports Bistreaux founded?
Walk-On's Sports Bistreaux was founded in 2003. It employs 501 to 1,000 people.
Where is Walk-On's Sports Bistreaux based?
Walk-On's Sports Bistreaux is headquartered in Dunwoody, United States, in the North America region.
How does Walk-On's Sports Bistreaux make money?
Five revenue lines are on record. In-Restaurant Food and Beverage Sales are the primary driver. The others are catering Services, franchise Fees and Royalties, online Ordering and gift Card Sales.
Who are Walk-On's Sports Bistreaux's main competitors?
Direct peers on record are Applebee's, Yard House, Wingstop, Chili's Grill & Bar, Twin Peaks Restaurant, BJ's Restaurant and Brewhouse, Hooters, TGI Fridays and Buffalo Wild Wings. Dave & Buster's is listed as a broad incumbent.
Does Walk-On's Sports Bistreaux have an API?
No public API is recorded for Walk-On's Sports Bistreaux.
What industry is Walk-On's Sports Bistreaux in?
Walk-On's Sports Bistreaux's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5810.