Walk-On's Sports Bistreaux

What Walk-On's Sports Bistreaux does

Walk-On's Sports Bistreaux is a privately held full-service sports bar and restaurant chain founded in 2003 by Brandon Landry and Jack Warner, both former LSU basketball walk-ons. The brand was extended in 2012 when former NFL quarterback Drew Brees joined as Co-Owner and Partner. The legal entity, Walk-On's Enterprises Franchising, LLC, is headquartered in Atlanta, GA, and the chain operates 68+ restaurant locations across the southeastern and southwestern United States under a hybrid corporate-owned and franchise model, with 97+ franchises sold and 19+ restaurants in development. Total headcount across operations is stated at 2,623+ employees.

The core product is a full-service restaurant experience combining scratch-made Louisiana/Cajun cuisine (Gumbo, Poboys, Voodoo Shrimp, Boudin, catfish) with wall-to-wall sports viewing, craft beer, and a cocktail program. Supporting digital infrastructure includes a Walk-On's Rewards loyalty program (10 points per $1), a mobile app on iOS and Android, online ordering for pickup and delivery, e-gift cards, catering services for groups of 8+, and the Game On Foundation charitable arm. The company also runs a fantasy football draft party program and sports-themed marketing campaigns to drive game-day traffic.

Revenue is generated through in-restaurant food and beverage sales, online ordering (pickup/delivery), catering transactions, gift card sales, and franchise fees and royalties from the franchise network. Customer segments are predominantly consumer-facing: sports fans and families (primary), corporate and group event organizers, sports bettors and fantasy sports participants, and Louisiana cuisine enthusiasts. The company is privately held with no public revenue disclosure, no institutional PE/VC backing indicated, and only a single disclosed 10 Point Capital transaction from October 2020.

Name

Walk-On's Sports Bistreaux

Legal name

Walk-On's Enterprises Franchising, LLC

Website

https://walk-ons.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Walk-On's Sports Bistreaux is a privately held franchise restaurant chain operating 68+ full-service sports bars across the southeastern and southwestern United States, serving scratch-made Louisiana-inspired cuisine to sports fans, families, and corporate groups since 2003.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Casual dining restaurants
• Sports bar chain
• Louisiana Cajun cuisine
• Restaurant franchising
• Scratch-made food service

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-Restaurant Food and Beverage Sales: Core revenue stream from dine-in customers purchasing from full menu including scratch-made dishes, craft beers, cocktails, and specialty beverages. Covers starters, salads, seafood, signatures, tacos, wraps, sandwiches, burgers, sides, desserts, kids menu, cocktails, margaritas, and beverages.
2. Catering Services: Catering revenue from group orders (8+ people) including individual boxed lunches and large platters. Available for pickup or delivery.
3. Franchise Fees and Royalties: Revenue from franchise operations including franchise fees and ongoing royalties from 97+ franchises sold with 19+ restaurants in development.
4. Online Ordering: Digital revenue from online orders placed through website and mobile app for pickup and delivery.
5. Gift Card Sales: Physical and e-gift card sales through restaurants and online.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Walk-On's Sports Bistreaux operates full-service sports bar and restaurant locations serving scratch-made Louisiana-inspired dishes (Poboys, Gumbo, Voodoo Shrimp, Boudin, hand-pattied burgers, seafood specialties), craft beers, signature cocktails, and wall-to-wall TVs for sports viewing. The company runs 68+ restaurant locations across the United States through a combination of corporate-operated and franchised stores, supplemented by catering services, online ordering, gift cards, and a points-based loyalty program.

Product overview

Walk-On's Sports Bistreaux operates as a single unified restaurant brand offering scratch-made Louisiana-inspired cuisine, craft beers, cocktails, and sports viewing. The core product is the restaurant itself, supplemented by several service modules including Walk-On's Rewards (loyalty program with points-based earning and redemption), Walk-On's Catering (group dining service for 8+ guests), a Mobile App (for ordering, rewards tracking, and account management), E-Gift Cards (digital and physical), and a Franchising program for expansion. The company also operates the Game On Foundation as a charitable initiative. Menu offerings span Cajun/Creole specialties (Gumbo, Poboys, Voodoo Shrimp), seafood, burgers, sandwiches, and full bar service including craft cocktails and margaritas.

Differentiator

Problem solved

Functional benefit

Brands

• Walk-On's Game On Foundation: Charitable foundation dedicated to helping kids find places to play, grow, and belong through building courts, providing equipment, and creating life-changing experiences.

Products and services

• Walk-On's Sports Bistreaux Restaurant Full-service sports bar and restaurant offering scratch-made Louisiana-inspired dishes (starters, salads, seafood specialties, signature entrees, tacos, wraps, sandwiches, burgers, desserts), craft beers, signature cocktails, and wall-to-wall TVs for sports viewing across 68+ U.S. locations.
• Walk-On's Catering

Quantifiable outcome

• 68+ restaurant locations across the United States
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Port Royal BrandscoreChannel Partner/ Reseller/ Distributor · 23 June 2025Port Royal Brands is a franchisee partner that opened a Walk-On's location at The Battery Atlanta (June 2025). The partnership leverages a smaller restaurant footprint in the evolving Atlanta dining industry, representing the franchise growth model.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Applebee's: National casual dining chain with bar service and sports-friendly atmosphere. Competes for family and group casual dining occasions.
• Yard House: Upscale sports bar chain with extensive craft beer selection and American menu. Competes for sports viewing occasions with a broader beer program.
• Wingstop: Sports-friendly chicken wing chain with strong bar/beverage positioning. Competes for casual sports-occasion dining, though more limited-service than Walk-On's.
• Chili's Grill & Bar: National casual dining chain with strong bar program and sports viewing. Overlaps with Walk-On's in casual American food and full bar service.
• Twin Peaks Restaurant: Sports-themed casual dining chain emphasizing craft beer, scratch food, and lodge-style atmosphere. Closely mirrors Walk-On's sports bar + full-service dining model.
• BJ's Restaurant and Brewhouse: Casual dining chain combining scratch-made food with craft beer and sports programming. Comparable menu breadth and sports-friendly positioning to Walk-On's.
• Hooters: Iconic sports bar chain with full bar service and casual American menu. Competes with Walk-On's for sports viewing occasions and casual dine-in traffic.
• TGI Fridays: Casual dining and bar chain with full bar service and American menu. Competes for similar casual dining occasions and bar-centric traffic.
• Buffalo Wild Wings: National sports bar chain focused on wings, beer, and wall-to-wall sports viewing. Direct head-to-head competitor to Walk-On's in the casual sports bar category.

Broad incumbents

• Dave & Buster's: Entertainment-anchored concept combining dining, sports viewing, and games. Broader entertainment portfolio but overlapping sports bar + casual dining customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/walk_ons
• YouTubeyoutube.com/c/walkonssportsbistreaux
• Facebookfacebook.com/walkonssportsbistreaux
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/walkons
• TikToktiktok.com/@walk_ons?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk-On's Sports Bistreaux