Dayack+Referal

What Dayack+Referal does

Dayack+Referal (operating company: DAYACK SARL, founded 2006) is a French groupement d'achats (purchasing consortium) headquartered in Pleumeur-Bodou, Brittany. The company aggregates the non-raw-material purchasing requirements of 200+ SME and mid-tier (ETI) agri-food member companies across France and negotiates 'grand compte' pricing with 60+ principal suppliers spanning interim staffing, energy (electricity and gas), packaging (corrugated cardboard, films, labels, bags), hygiene and PPE, linen rental and cleaning, laboratory analyses, telecommunications, transport, and industrial services. Annual negotiated volumes across the member base total approximately €65 million.

The business operates under the '100% Gagnant' (100% Winner) concept: members are charged no dossier fees, no membership fees, and have no volume commitments; Dayack+Referal earns revenue exclusively from a share of the documented purchasing savings achieved. Pre-membership gain estimates ranging from 2% to 50% depending on category are provided before any commitment. The company maintains a lean sales-led go-to-market model with three regional account managers (Erwan Tesson in Brittany/Pays de la Loire/Nouvelle Aquitaine, Arnaud Domet across central and southeastern France, Guy Duquenne in Normandy/Hauts de France/Rungis), supported by industry federation referrals (FEDEV, FICT, Culture Viande) and regional agri-food cluster partnerships (Vitagora, Agrosphères, Area, Aria, Ligeria, PEB).

Technology infrastructure is intentionally minimal: there is no proprietary software platform, no AI/ML capability, and no mobile application. Member-facing functionality is limited to an extranet portal (extranet.referal.fr) providing access to category management tools and supplier information. Customer tenure is exceptionally long — multiple testimonial members cite 10+ year relationships — and documented outcomes include 22% savings on linen, 29% savings on linen services, 50% reduction in professional clothing cleaning costs, and approximately €50,000 in annual savings across six purchase categories for individual members.

Name

Dayack+Referal

Legal name

DAYACK

Website

https://referal.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Group Purchasing / Procurement Services

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels) (CRAEAEAC)

akta.pro secondary industries

Value/Discount Broadline Foodservice Distributors (AFAIAAAK), Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

Keywords

• Group purchasing organization
• Purchasing consortium services
• Agri-food procurement
• Indirect spend optimization
• Supplier negotiation services

Headquarters

HQ city

Pleumeur-bodou

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Purchasing optimization fees: Revenue generated from a share of the purchasing savings negotiated on behalf of members. The company operates on a 'no remuneration without gains' model — no fees charged to members unless measurable purchasing savings are achieved. No membership, dossier, or subscription fees are charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dayack+Referal operates a purchasing consortium (groupement d'achats) that aggregates purchasing volumes from over 200 French SME/ETI agri-food member companies to negotiate large-enterprise ('grand compte') pricing on non-raw-material indirect spending categories. Services span energy, packaging, interim staffing, PPE, linen rental, transport, waste valorization, office supplies, telecommunications, laboratory analyses, and regulatory controls. The company runs on a '100% Gagnant' performance model where it only earns revenue from a share of the savings actually achieved for members — no fees unless measurable gains are documented.

Product overview

Dayack+Referal operates as a unified purchasing mutualization platform (groupement d'achats) for the agri-food industry, combining the DAYACK and REFERAL entities since 2006. The offering aggregates purchasing volumes across 200+ member companies to negotiate 'grand compte' pricing from suppliers. The portfolio centers on the core purchasing aggregation service enhanced by IT management tools for complex purchasing categories (energy, interim, transport, packaging). Services span catalogue products (staffing, laundry, PPE, office supplies), energy management (electricity, gas), packaging materials, and industrial services. The '100% Gagnant' (100% Winner) model provides guaranteed gains of 2-50% without membership fees or volume commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchasing Mutualization / Groupement Achats
• Energy Procurement Services
• Packaging Procurement Services
• Indirect Spend Catalogue Purchasing
• Industrial Services Aggregation
• Member Extranet Portal

Quantifiable outcome

• 22% savings on linen/cleaning of professional workwear (same provider retained)
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• VitagoraminorGTM or Marketing PartnerVitagora is a French food industry competitiveness cluster that facilitated a business introduction between Groupe Vedrenne and DAYACK+REFERAL. This referral led to a purchasing optimization engagement for Groupe Vedrenne.
• FEDEVminorGTM or Marketing PartnerFEDEV (Fédération des Entreprises de la Viande) is the French meat industry federation that introduced Groupe Cadegeau to Referal-Dayack's purchasing optimization services. This referral initiated a purchasing partnership covering professional clothing cleaning, packaging, and microbiological controls.
• Culture ViandeminorOthersCulture Viande is a French meat industry professional organization whose logo appears on the DAYACK+REFERAL partners section, indicating sector alignment and mutual endorsement within the meat processing industry.
• FICTminorOthersFICT (Fédération des Industries des Viandes) is the French meat industry federation whose logo appears on the DAYACK+REFERAL partners section, signaling sector endorsement and cultural alignment with the agri-food meat processing industry.
• AgrosphèresminorOthersAgrosphères is a regional agri-food competitiveness cluster based in Brittany whose logo appears on the DAYACK+REFERAL partners section, indicating regional ecosystem participation.
• AreaminorOthersArea (Appearance multiple logos shown) is a regional agri-food cluster whose logo appears on the DAYACK+REFERAL partners section, indicating regional ecosystem participation.
• AriaminorOthersAria is a regional agri-food cluster whose logo appears on the DAYACK+REFERAL partners section, indicating regional ecosystem participation.
• LigeriaminorOthersLigeria is a regional agri-food cluster whose logo appears on the DAYACK+REFERAL partners section, indicating regional ecosystem participation in the Loire region.
• PEBminorOthersPEB is a regional agri-food cluster whose logo appears on the DAYACK+REFERAL partners section, indicating regional ecosystem participation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GIE Agores: French purchasing consortium (groupement d'achats) serving independent restaurants and foodservice operators. Directly comparable to Dayack+Referal's model of aggregating B2B purchasing volumes across food-industry members to negotiate large-account supplier pricing in France.

Broad incumbents

• Promocash (Brake Group): Cash-and-carry foodservice wholesaler in France serving restaurant and catering professionals. Comparable as a B2B foodservice supply channel serving SME foodservice operators, the same customer profile Dayack+Referal targets.
• Sysco France: Largest foodservice distribution company in France serving restaurants, hotels, and food service operators. Comparable as a B2B foodservice supply channel serving the same end customers as Dayack+Referal's agri-food members.
• Transgourmet France: French B2B foodservice distribution and cash-and-carry operator. Comparable as a broad-line B2B foodservice supply channel serving SME restaurants and food service businesses across France.
• METRO France (METRO AG): Major global B2B cash-and-carry and foodservice distributor serving HoReCa and food professionals in France. Comparable as a B2B foodservice supply channel serving overlapping customer segments, though via direct distribution rather than a consortium model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/referal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dayack+Referal