Asian Detours

What Asian Detours does

Asian Detours is a Singapore-based experiential design company founded in 2004 that designs and delivers custom learning, engagement, and adventure programs for educational institutions, corporate organizations, government agencies, and communities. The firm operates three core service categories — Education & Learning Expeditions, Culture (People & Teams covering leadership, teambuilding, CSR, and virtual engagement), and Adventures — alongside specialized programs in micro-mobility education, occupational training, and residential camps. Its proprietary methodologies include The Connected Cognitive Classroom (T3C), an experiential classroom approach that translates abstract concepts into hands-on engagement, and Virtual Experiential Education (VEE), a simulation-based format intended as preparation for physical experiences. The Interactive Team Challenges product adds location-based, multi-location deployment with participant engagement tracking.

Name

Asian Detours

Legal name

Asian Detours Pte Ltd

Website

https://asiandetours.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Learning Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (487990), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adult Skill-Building Expeditions & Courses (Leadership, Survival, Navigation) (THAAAOAC)

akta.pro secondary industries

Incentive Travel Design & Rewards Programs (THAHADAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Experiential learning programs
• Corporate teambuilding services
• Employee engagement programs
• Educational expedition design
• Leadership development programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Learning & Expedition Programs: Design and delivery of educational expeditions, learning journeys, and adventure-based programs for schools and institutions. These are typically project-based engagements with custom pricing based on scope, duration, and participant count.
2. Employee Engagement & Teambuilding Services: Corporate programs including team retreats, leadership development, and interactive team challenges. Revenue generated through program fees, typically per-person pricing with customisation based on client requirements.
3. Adventure Activities Booking: Direct booking of adventure activities (kayaking, cycling, trekking) with per-person pricing as indicated in terms and conditions. Prices listed are per person and subject to GST.
4. Government & Institutional Contracts: Multi-year program partnerships with government agencies (LTA, Singapore Police Force) and large institutions for education and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Asian Detours is an Experience Design Specialist that designs and delivers experiential learning and engagement programs for three client segments: educational institutions (schools and government agencies), corporate organizations (employee engagement, teambuilding, leadership development), and consumers (outdoor adventure activities). Core offerings include education and learning expeditions, employee engagement and teambuilding programs, leadership development, residential camps, micro-mobility education, interactive team challenges, and adventure activities. Programs are typically custom-designed per engagement and priced per person or per project.

Product overview

Asian Detours is an Experience Design Specialist offering a portfolio of experiential learning, engagement, and adventure services. The company operates three core service categories: (1) Education & Learning Expeditions encompassing Learning Journeys, Adventure Based Expeditions, Interactive Teamwork, The Connected Cognitive Classroom (T3C), and Virtual Experiential Education (VEE); (2) Culture: People & Teams covering Leadership Development, Teambuilding & Staff Retreats, Corporate Social Responsibility, Virtual Engagement, and Interactive Team Challenges; and (3) Adventures by Asian Detours for outdoor experiences. Additional specialized offerings include Micro-Mobility Education, Occupational Training Design, Residential Camp programs, and Public Education. The company serves schools, corporate organizations, government agencies, and communities with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Education & Learning Expeditions Experiential learning programs designed for schools, international schools, organisations, and government agencies. Programs include learning journeys connecting and activating minds through discovery, adventure-based expeditions (kayaking, cycling, trekking), interactive teamwork modules, and classroom-based experiences.
• Employee Engagement & Teambuilding Purpose-built experiences supporting organisational Employee Engagement and People Development strategies for corporate clients. Programs include team building, staff retreats, corporate social responsibility initiatives, and virtual engagement.
• Leadership Development Programs supporting emerging leaders through learning to lead themselves and translating knowledge into effective team leadership. Delivered as multi-year programs with measurable graduate counts.
• Interactive Team Challenges Tech-powered team challenges with location-based features, multi-location deployment, and cohesive participant engagement tracking. Includes themed challenges such as Yay! It's Monday, Wacky Fun Hotshots, Car Rally, and Sustainability Challenge (co-designed with WWF).
• Micro-Mobility Education Program Nationwide education program for safe use of micro-mobility devices, designed end-to-end for the Land Transport Authority covering schools, corporates, and communities. Reached 30,000+ participants across 50 community events with 30 corporate partners and 15 media events.
• Residential Camp Program Grade-level residential camps designed in collaboration with educators, optimizing student learning experience with focus on teamwork, resilience, and environmental conservation.
• Adventures by Asian Detours Outdoor adventure experiences bringing people together through discovery and meaningful time in the outdoors, including kayaking, cycling, and trekking activities. Available via self-service booking portal and through third-party resellers.
• Occupational Training Design Multi-year occupational training programs combining cognitive learning with practical certification, including occupational cycling training for community policing delivered to Singapore Police Force (600+ officers certified over 5 years).
• Virtual Experiential Education (VEE) Virtual experiential learning programs using simulation-based training techniques and tools for perspective-building, designed as preparation for or complement to in-person physical experiences.

Quantifiable outcome

• 30,000+ participants trained through Micro-Mobility Education Program
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Land Transport Authority (LTA)coreStrategic or Co-development Partner · 1 January 2015Long-standing partnership since 2015 to design and deliver the nationwide Micro-Mobility Education Program. Asian Detours has been part of the journey developing behaviour change grounded in user centricity, supporting Singapore's Active Mobility vision and car-lite status goals. Program has reached 30,000+ participants.
• Home Team Academy (Ministry of Home Affairs)coreStrategic or Co-development PartnerPartnership with Singapore Police Force training institute to design and implement occupational cycling training for community policing. Multi-year program certifying 600+ officers in safe patrol practices.
• WWF (World Wildlife Fund)minorStrategic or Co-development PartnerPartnership to co-design the Sustainability Challenge team-building program. A non-profit collaboration creating high-energy, interactive team events focused on conservation awareness and social impact.
• Various Educational InstitutionscoreStrategic or Co-development PartnerOngoing partnerships with international schools and educational institutions for experiential learning programs, residential camps, and student development initiatives. Multi-year engagements with educators invested in student growth.
• Third-Party Booking Platforms (Viator, BeMyGuest, GetMyBoat)minorChannel Partner/ Reseller/ DistributorReseller partnerships making adventure activities available through third-party booking platforms. Third parties may impose change or cancellation fees independently.
• Engaging Leaders AsiacoreOthersPart of Asian Detours Group of Companies, operating under the same corporate umbrella with shared expertise and resources.
• Adventures.NetworkcoreOthersPart of Asian Detours Group of Companies, dedicated adventure booking platform operating under the corporate umbrella.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fun Empire: Singapore-headquartered experiential events and team-building company offering indoor/outdoor activities, virtual games, and CSR programs for corporate clients. Most directly comparable peer to Asian Detours' Culture and Adventures service lines, competing for the same Singapore corporate teambuilding and engagement budget.
• Catalyst Global: Global team-building and experiential learning company with a network of country partners delivering corporate team challenges, CSR activities, and leadership events. Comparable methodology (challenge-based experiential design) and comparable customer base (MNC corporate L&D), though operating at much greater geographic scale.
• Human Edge: Singapore experiential learning and outdoor education specialist serving schools and corporates with challenge-based programs and adventure expeditions. Comparable mix of educational expeditions, leadership development, and corporate team-building programs targeting the same primary verticals as Asian Detours.
• Wild Horizons: Singapore outdoor and adventure-based learning provider for schools, youth, and corporate groups. Overlaps Asian Detours' Adventure-Based Expeditions and Residential Camp offerings with similar activity mix (kayaking, trekking, orienteering) and Singapore-centric school and corporate customers.
• Adventurer's Playground: Singapore-based provider of outdoor adventure activities, corporate teambuilding, and school programs including kayaking, hiking, and sailing. Directly overlaps Asian Detours on adventure-based learning, residential camps, and corporate retreat delivery in the same Singapore market.

Emerging players

• Trebound: India-based team-building and experiential events platform curating activities for corporate groups across South/Southeast Asia. Comparable experiential team-building service category and corporate-client focus; overlaps Asian Detours' Culture service line, though with a more aggregator/platform model versus Asian Detours' design-and-deliver model.

Broad incumbents

• DDI (Development Dimensions International): Large global leadership development and talent management consultancy offering assessment, training, and coaching programs for enterprise L&D. Overlaps Asian Detours' Leadership Development service line at enterprise scale but as part of a broader portfolio rather than Singapore-centric experiential delivery.

Others

• Engaging Leaders Asia: Sister company within the Asian Detours Group of Companies, focused on leadership development programs. Comparable on L&D content, but operates as an affiliated group entity rather than an external competitor; relevant as a strategic/structural peer within the same corporate umbrella.
• Viator (Tripadvisor Experience): Global third-party booking platform through which Asian Detours already distributes adventure activities. Listed as partner and a relevant ecosystem peer — comparable as an outbound channel and as an indirect competitive surface for ad-hoc consumer adventure bookings in Singapore.

Regional players

• Outward Bound Singapore: Singapore chapter of the global Outward Bound network delivering outdoor experiential education, leadership, and character development for youth and adults. Strong overlap on experiential methodology and outdoor adventure expeditions serving similar education and government-adjacent segments in Singapore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVT7KKpgpZWWOLhHlOItHpg
• Facebookfacebook.com/asiandetours
• LinkedInlinkedin.com/company/asiandetours
• Instagraminstagram.com/asiandetours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Detours